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Brian O'Leary
Works at Magellan Media Consulting
Attended Harvard Business School
Lives in South Orange, NJ, United States
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Brian O'Leary

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Aim to provide what is best for the consumer. The next time you want to call attention to what you do, think about ways you can deliver #content   your prospects and clients need. It might not be directly tied to your business, but the best promotion might be no promotion at all.

http://www.magellanmediapartners.com/content-marketing/content-marketers-best-promotion-might-no-promotion/
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Brian O'Leary

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One piece of advice for #publishers  looking to improve their effectiveness: forget your business model. A success story that highlights why you need to focus on readers’ needs:

http://www.magellanmediapartners.com/publishing-innovation/forget-business-model-meet-readers-needs/
A post by Scott Aughtmon in The BusinessWeek offers a sobering lesson for traditional publishers: readers' needs matter more than any business model.
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Brian O'Leary

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Publishers can deliver on the promise of conversion architectures because they already have access to and can offer the kind of longer-form #content  that is most likely to have an impact. 3 more reasons why publishers are well-positioned to compete as #ContentMarketers :

http://www.magellanmediapartners.com/content-marketing/content-marketing-book-publishers/
In an earlier talk, “An architecture of collaboration”, I argued that the market for reading may...
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Is service delivery the future of education publishing? How the shift toward new formats opens the door for targeted services:

http://www.magellanmediapartners.com/venture-capital-private-equity/service-delivery-future-education-publishing/
Funders are betting that the future of education publishing is a blended model of products & services. Who is best prepared to exploit such an opportunity?
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New publishers need capital—both to get started and to stay afloat. Here are five ways to get your startup funded (and one approach you want to avoid):

http://www.magellanmediapartners.com/startupsentrepreneurs/5-ways-get-startup-funded-one-avoid/
Businesses need capital. Here are five ways you can organize to get your startup funded, as well as one approach I hope you’ll avoid.
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A sobering lesson for traditional publishers: reader satisfaction matters more than any business model. How the history of BusinessWeek’s success story provides content marketers with five tips for improving effectiveness:

http://www.magellanmediapartners.com/publishing-innovation/forget-business-model-meet-readers-needs/
A post by Scott Aughtmon in The BusinessWeek offers a sobering lesson for traditional publishers: readers' needs matter more than any business model.
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What are the best tools to help automate, streamline, and improve your #contentmarketing  efforts? The 10 essential tools that every content marketer needs to know about:

http://contentmarketinginstitute.com/2015/06/content-marketing-tools-success/
Hundreds of tools claim to help you become a better content marketer. Here are 10 recommended by one content marketing pro – Content Marketing Institute.
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Publishing #startups  can die on the vine looking for enough funding to prove out a good idea. Investors can make a big difference in these three ways:

http://www.magellanmediapartners.com/venture-capital-private-equity/investors-can-make-difference-publishing-startups/
Publishing startups can die on the vine looking for enough funding to prove out a good idea. Here are three ways investors can help these startups.
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In an era of content abundance, what’s the right strategy for creating #content  that readers actually want? Two competing #publishing  approaches, and why one has the advantage over the other:

http://www.magellanmediapartners.com/venture-capital-private-equity/2-choices-how-to-approach-publishing-in-an-era-of-content-abundance/
People can always find the content they want; the opportunity lies in delivering what they want in a way that minimizes the work required to get there.
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The new sharing economy is changing the rules of business. For new entrepreneurs looking to make an impact in the publishing world, understanding the five basic principles and assumptions of this new model is key:

http://blog.startupprofessionals.com/2015/05/be-winning-entrepreneur-in-new-sharing.html
The pervasive ability and need to communicate constantly and globally through the Internet and smartphones is incenting everyone to get more out of their own assets and time, and capitalize on the idle resources of others. This new sharing economy is rapidly becoming the new business of sharing, ...
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Content Marketing is an expansive (and expanding) field. Don't fall behind; visit our content marketing insights page regularly for the latest in all things content marketing, from strategy to execution to analytics.

http://www.magellanmediapartners.com/category/content-marketing/
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Jean Kaplansky, Iris Febres and Brian O'Leary discuss the signs to look for to know if your content workflows are ready for what's next.
This Hangout On Air is hosted by Brian O'Leary. The live video broadcast will begin soon.
Q&A
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Signs Your Content Workflow Won't Scale
Wed, July 22, 11:30 AM
Hangouts On Air - Broadcast for free

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Story
Tagline
Content whisperer
Education
  • Harvard Business School
    1981 - 1983
  • Harvard University
    Chemistry, 1975 - 1979
Basic Information
Gender
Male
Links
Work
Occupation
Publishing consultant
Employment
  • Magellan Media Consulting
    Principal, 1998 - present
  • Hammond Inc.
    Sr VP & Associate Publisher, 1995 - 1998
  • Time Inc.
    Various, 1983 - 1995
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
South Orange, NJ, United States
Previously
Cambridge, MA, United States - Peabody, MA, United States
Contact Information
Home
Phone
1-973-985-9880
Email
Address
South Orange, NJ
Work
Phone
1-973-985-9880