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Brian O'Leary
Works at Magellan Media Consulting
Attended Harvard Business School
Lives in South Orange, NJ, United States
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Brian O'Leary

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What are the top 3 challenges that #smallbusiness  marketers face? To produce #content  that is engaging, consistent and varied. Find out how conversion architectures are starting to affect how #publishers  approach business: 

http://www.magellanmediapartners.com/content-marketing/content-marketing-book-publishers/
Content marketing is an important part of our future. How can book publishers keep from being left behind?
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Brian O'Leary

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The number of book-like titles has skyrocketed in the last five years, with annual output estimated at between two and four million new releases each year. The vast majority sell very few copies, but they are reshaping the landscape for traditional #publishers .

http://www.magellanmediapartners.com/publishing-innovation/workflow_again/
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Brian O'Leary

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Curated content can be a valuable addition to any venture's #contentstrategy . Marketers who make careful decisions about what content to share stretch out marketing budgets and add value for their audiences.

http://www.magellanmediapartners.com/content-marketing/five-reasons-marketers-use-curated-content/
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Brian O'Leary

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Not every small business can afford to create a content marketing group, but every small business can develop a content marketing strategy and then write it down. The act of documenting your strategy pays off in better implementation and superior results.

http://www.magellanmediapartners.com/content-marketing/looking-effective-content-strategy-try-writing/
Every small business can develop a content strategy and then write it down. Documenting your strategy pays off in better implementation and better results.
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Brian O'Leary

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Aim to provide what is best for the consumer. The next time you want to call attention to what you do, think about ways you can deliver content your prospects and clients need. It might not be directly tied to your business, but the best promotion might be no promotion at all.

http://www.magellanmediapartners.com/content-marketing/content-marketers-best-promotion-might-no-promotion/
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Without access to reliable data, it's hard to say exactly how independent authors are reshaping #publishing  markets. What is apparent by all accounts however, is that traditional markers such as ISBN numbers no longer offer the observer a complete image of the publishing industry.

http://www.magellanmediapartners.com/publishing-innovation/staying_independent/
Earlier this month, reports surfaced of an Amazon claim that a quarter of the top...
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By identifying and funding promising solutions, publishing #investors  can offer (and obtain) significant value. The four criteria investors need to use to properly assess these opportunities:

http://www.magellanmediapartners.com/venture-capital-private-equity/look-next-publishing-investment/
Here are four criteria investors can use to help them assess opportunities when making a publishing investment.
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As social media platforms mature, #publishers  and #contentmarketers  are finding it harder to reach audiences without paying heavily for promotional placement. As a result, content producers are increasingly interested in owning the communities they want to reach. Owned communities first have to be built, and that takes listening and service.

http://www.magellanmediapartners.com/content-marketing/looking-effective-content-strategy-try-writing/
Every small business can develop a content strategy and then write it down. Documenting your strategy pays off in better implementation and better results.
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Content marketers should aim to be excellent storytellers. The best #content  should connect with audiences in ways that show how a product or service fits into their lives or solves one of their problems. To do that, the #marketer  must first capture and maintain the audience's attention and interest.

http://www.magellanmediapartners.com/content-marketing/good-content-means-company/
The practice of story telling creates good content that helps content marketers connect what matters about their products to existing and new markets.
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Direct relationships with readers represent a starting point for data collection about the types of content they prefer, the extent to which they engage with that content and their willingness to pay for more or different content.

http://www.magellanmediapartners.com/publishing-innovation/make-digital-content-subscriptions-worth/
Before publishers can make digital content subscriptions 'worth it', they'll need to see the DRM applied to “sold” books reflects an unwelcome competitor.
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As recent investments illustrate, our sense of publishing has broadened. Increasingly, publishing will embrace service and commerce as it competes against an expanding list of established and new companies.

http://www.magellanmediapartners.com/publishing-innovation/database-publishing-startups-signals-new-competition/
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Brian O'Leary

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Implementing collaboration across a global enterprise is fundamentally a change in #workflow , and it requires attention to process (how people work) and organizational structure as well as the tools themselves.

http://www.magellanmediapartners.com/content-marketing/3-essentials-for-collaborative-global-initiatives/
As we become more connected, the blended mix of physical and digital content makes it imperative that structure, process and technology fit together.
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Story
Tagline
Content whisperer
Education
  • Harvard Business School
    1981 - 1983
  • Harvard University
    Chemistry, 1975 - 1979
Basic Information
Gender
Male
Links
Work
Occupation
Publishing consultant
Employment
  • Magellan Media Consulting
    Principal, 1998 - present
  • Hammond Inc.
    Sr VP & Associate Publisher, 1995 - 1998
  • Time Inc.
    Various, 1983 - 1995
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
South Orange, NJ, United States
Previously
Cambridge, MA, United States - Peabody, MA, United States
Contact Information
Home
Phone
1-973-985-9880
Email
Address
South Orange, NJ
Work
Phone
1-973-985-9880