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Brian O'Leary
Works at Magellan Media Consulting
Attended Harvard Business School
Lives in South Orange, NJ, United States
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Brian O'Leary

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According to the most recent CMI benchmark study, small businesses report that the most effective #contentmarketing  tactics they use to grow their businesses are  eBooks, webinars and webcasts. Find out what else tops the list:

http://www.magellanmediapartners.com/content-marketing/ebooks-may-effective-content-marketing-tactic/
One of the most effective content marketing tactics is the use of eBooks as they offer both perceived value and persistence.
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Brian O'Leary

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According to the results of the most recent CMI benchmark study, failing to document a #contentstrategy  appears to undermine a company’s ability to deploy it effectively in day-to-day marketing efforts. So, if you’re looking for a more effective #contentmarketing  strategy, try writing it down.

http://www.magellanmediapartners.com/content-marketing/looking-effective-content-strategy-try-writing/
Every small business can develop a content strategy and then write it down. Documenting your strategy pays off in better implementation and better results.
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Brian O'Leary

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One way that #contentmarketing  has been proven more effective than native #advertising : it drives SEO value and boosts rankings. Here are four more research based findings that show why content marketing is better: 

http://marketingland.com/5-research-based-findings-prove-content-marketing-better-native-advertising-129953
Columnist Kelsey Libert delves into the data that show why you should be looking to content marketing to drive SEO value and boost your rankings.
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Is it time to start your own #content  driven business? Four questions you can ask yourself to find out if you’re poised to compete in the market:

http://www.magellanmediapartners.com/publishing-innovation/time-start-content-driven-business/
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As #contentmarketing  goals have become more sales-driven, metrics have started to follow suit, with website traffic, sales lead quality and higher conversion rates topping the list.

http://www.magellanmediapartners.com/content-marketing/using-content-marketing-fill-sales-funnel/
A 2015 study shows that the value of content marketing is measured in a number of practical ways that fill the sales funnel and grow revenues.
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Already in the business of linking content to markets, #publishers  have the skills required to compete effectively as #contentmarketers  and deliver on the promise of conversion architectures. Three more reasons they’re positioned to compete well:

http://www.magellanmediapartners.com/content-marketing/content-marketing-book-publishers/
In an earlier talk, “An architecture of collaboration”, I argued that the market for reading may...
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In funding publishing #startups , investors should be looking to support compatible projects in different parts of the #publishing  stack. Finding the right companion ideas depends on answers to these three overlapping questions:

http://www.magellanmediapartners.com/venture-capital-private-equity/need-expert-advice-make-another-publishing-investment/
Investors play an important role in funding or coordinating ideas in different parts of the publishing stack. Funders can benefit from expert advice.
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In our evolving, networked world – the world of “books in browsers” – we are no longer selling #content , or at least not content alone. We compete on context. I propose that the current #workflow  hierarchy – container first, limiting content and context – is already outdated. To compete digitally, we must start with context and preserve its connection to content.

http://www.magellanmediapartners.com/publishing-innovation/a-unified-field-theory-of-publishing/
(This post, which is significantly longer than most others here, covers my prepared remarks for...
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How do conversion architectures benefit book #publishers ? In this post on Booknet Canada, find out how conversion architectures work, how they apply to current and future book #content  models, and what publishers can be doing now to market and sell content in different ways:

http://www.booknetcanada.ca/blog/2015/2/5/how-conversion-architectures-can-benefit-book-publishers.html#.VTHTIWaKdQS
How do conversion architectures work, how do they apply to current and future book content models,...
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One of the warning signs that your content #workflow  isn’t designed to scale is limited or no use of data analytics, both for #content  characteristics and user engagement. Here are 5 more warning signs you need to look out for:

http://www.magellanmediapartners.com/venture-capital-private-equity/time-revise-publishing-workflow-6-warning-signs-wont-scale/
Traditional publishing workflows are typically built for a single purpose, making them difficult to scale. Here are 6 warning signs that they won't scale.
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Before publishers can make digital content subscriptions ‘worth it’, they’ll need to see that the digital rights management (DRM) typically applied to “sold” books represents an unwelcome competitor.

http://www.magellanmediapartners.com/publishing-innovation/make-digital-content-subscriptions-worth/
Before publishers can make digital content subscriptions 'worth it', they'll need to see the DRM applied to “sold” books reflects an unwelcome competitor.
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Michele Linn, posting on the Content Marketing Institute blog, says that consistency matters, but not equally across all formats. She names four #content  formats that work only when you update them on a consistent basis. These include: blogs, newsletters, podcasts and magazines. On a gut level, this list makes a lot of sense.

http://www.magellanmediapartners.com/content-marketing/consistent-content-marketing/
Consistency in content marketing is important. We've learned that there are content types for which consistent content creation matters.
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Tagline
Content whisperer
Education
  • Harvard Business School
    1981 - 1983
  • Harvard University
    Chemistry, 1975 - 1979
Basic Information
Gender
Male
Links
Work
Occupation
Publishing consultant
Employment
  • Magellan Media Consulting
    Principal, 1998 - present
  • Hammond Inc.
    Sr VP & Associate Publisher, 1995 - 1998
  • Time Inc.
    Various, 1983 - 1995
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
South Orange, NJ, United States
Previously
Cambridge, MA, United States - Peabody, MA, United States
Contact Information
Home
Phone
1-973-985-9880
Email
Address
South Orange, NJ
Work
Phone
1-973-985-9880