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Brian O'Leary
Content whisperer
Content whisperer
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Marketers and #publishers  can find a win-win solution in partnering up to offer eBook content. How publishers can increases sales of existing content and #marketers  can benefit from this sales growth:

http://www.magellanmediapartners.com/content-marketing/ebooks-may-effective-content-marketing-tactic/

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When promotional #content  is used to provide demonstrable value, consumers see it as a benefit, especially if they are learning through it. However, beware of trying to sell yourself too heavily, or often.

http://www.magellanmediapartners.com/content-marketing/3-strategies-publishing-content-across-social-media-platforms/

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What are the top 3 challenges that #smallbusiness  marketers face? To produce #content  that is engaging, consistent and varied. Find out how conversion architectures are starting to affect how #publishers  approach business: 

http://www.magellanmediapartners.com/content-marketing/content-marketing-book-publishers/

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By identifying and funding promising solutions, publishing #investors  can offer (and obtain) significant value. The four criteria investors need to use to properly assess these opportunities:

http://www.magellanmediapartners.com/venture-capital-private-equity/look-next-publishing-investment/

The number of book-like titles has skyrocketed in the last five years, with annual output estimated at between two and four million new releases each year. The vast majority sell very few copies, but they are reshaping the landscape for traditional #publishers .

http://www.magellanmediapartners.com/publishing-innovation/workflow_again/

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As social media platforms mature, #publishers  and #contentmarketers  are finding it harder to reach audiences without paying heavily for promotional placement. As a result, content producers are increasingly interested in owning the communities they want to reach. Owned communities first have to be built, and that takes listening and service.

http://www.magellanmediapartners.com/content-marketing/looking-effective-content-strategy-try-writing/

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Curated content can be a valuable addition to any venture's #contentstrategy . Marketers who make careful decisions about what content to share stretch out marketing budgets and add value for their audiences.

http://www.magellanmediapartners.com/content-marketing/five-reasons-marketers-use-curated-content/

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Content marketers should aim to be excellent storytellers. The best #content  should connect with audiences in ways that show how a product or service fits into their lives or solves one of their problems. To do that, the #marketer  must first capture and maintain the audience's attention and interest.

http://www.magellanmediapartners.com/content-marketing/good-content-means-company/

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Not every small business can afford to create a content marketing group, but every small business can develop a content marketing strategy and then write it down. The act of documenting your strategy pays off in better implementation and superior results.

http://www.magellanmediapartners.com/content-marketing/looking-effective-content-strategy-try-writing/

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Direct relationships with readers represent a starting point for data collection about the types of content they prefer, the extent to which they engage with that content and their willingness to pay for more or different content.

http://www.magellanmediapartners.com/publishing-innovation/make-digital-content-subscriptions-worth/
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