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Brian O'Leary
Works at Magellan Media Consulting
Attended Harvard Business School
Lives in South Orange, NJ, United States
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Optimizing #Workflow can make a big difference in the level of quality of your #Content as well as the timeframe and schedule in which it is produced. It's not always easy however to break habits - good or bad. I've compiled a few of my workflow oriented resources here so when the time comes to evaluate your workflow you'll know what to look for, and how to improve.

http://www.magellanmediapartners.com/publishing-innovation/workflow_resources/
Preparing for a three-person presentation, “Whose workflow is it, anyway?“, I pulled together a set of nine...
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#Content marketers should aim to be excellent storytellers. The best content should connect with #Audiences in ways that show how a product or service fits into their lives or solves one of their problems. To do that, the marketer must first capture and maintain the audience's attention and interest.

http://www.magellanmediapartners.com/content-marketing/good-content-means-company/
The practice of story telling creates good content that helps content marketers connect what matters about their products to existing and new markets.
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The advantage E-Readers first brought to the table was portability. While the current generation of #DigitalReading tools provides portability in spades, one of the more attractive aspects of this technology today comes from developers adding value to their platform by integrating new tools that change the way people #Interact with texts.

www.magellanmediapartners.com/publishing-innovation/our_first_screen/
At The Verge, Nilay Patel recently covered the TV of Tomorrow conference that took place...
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#Content is made more valuable to you if the entirety of your prospective audience is interacting with it. #Literacy is a social good, one that for-profit companies can (and do) argue is not their responsibility. But it is their concern. We can wait for the house divided to fall, or we can go to work repairing the foundation.

http://www.magellanmediapartners.com/publishing-innovation/want-people-read/
In a post I wrote yesterday, I spent some time dissecting the idea that “people...
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More from Tony Schwartz: "#Humility is underrated. We each have an infinite capacity for self-deception — countless unconscious ways we protect ourselves from pain, uncertainty, and responsibility — often at the expense of others and of ourselves. Endless #Introspection can turn into self-indulgence, but deepening self-awareness is essential to freeing ourselves from our reactive, habitual behaviors."

http://www.magellanmediapartners.com/publishing-innovation/humility_is_underrated/
Earlier this year, the Harvard Business Review blog network (no threat to the Huffington Post)...
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Some see Peter Thiel's plan to create an offshore #Startup utopia as a very bold undertaking. Count me apart: I struggle with the idea that #SolvingProblems starts by picking up our marbles and heading elsewhere. It would appear that the ongoing delays around the Blueseed means that I'm not the only one who thinks so.

http://www.magellanmediapartners.com/publishing-innovation/privatization-censorship/
A couple of days ago, Kat Meyer sent me a link to a Mashable post...
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If #Publishing is the business of linking #Content to markets, now is a time to think more broadly about the markets we can and should try to reach. Even if physical formats are not cost-effective, a market might be profitable if you offer a digital alternative. The growth seen in international markets is too large to be ignored. 

http://www.magellanmediapartners.com/publishing-innovation/thinking-broadly-digital-exports/
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Lessons left over from the Readers Digest saga: Cost cutting simply isn't a replacement for #Innovation. If a #BusinessModel devolves into a constant search for cost savings, the end of that business is predictably close.

http://www.magellanmediapartners.com/publishing-innovation/publishers-cost-cutting-cant-replace-innovation/
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Done well, #CuratedContent can provide significant value. For companies that make an #Investment in curation, success can be found in larger audiences, higher levels of engagement, improved brand recognition and greater profitability.

http://www.magellanmediapartners.com/content-marketing/four-ways-measure-effectiveness-content-curation/
The success of content curation can be found in larger audiences, higher levels of engagement, improved brand recognition and greater profitability.
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Laura Hazard Owen is right when she says: "I don’t think DRM is good for the #Publisher, #Author or #Customer. Don’t pro-DRM publishers realize this is one of the key complaints from their customers? I’ve heard plenty of customers tell me that e-book prices need to be low because they’re only buying access to the content, not fully owning it. That needs to change.”

http://www.magellanmediapartners.com/publishing-innovation/waking-platform-lock/
I’ve written a lot about piracy and a fair amount about DRM, particularly how it...
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Brian O'Leary

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Reaching back a bit: I am not a fan of #Content farms. Substituting the tyranny of a game you were losing (SEO) for the tyranny of a game you can win (going viral) doesn’t seem like a breakthrough. The fallout over the last couple of years proves why.

http://www.magellanmediapartners.com/publishing-innovation/careful-wish/
I’ve written from time to time about The Atlantic, which has done a number of...
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Emerging technologies allow us more ways than ever to reach audiences. They also present new challenges. #Tablets are great for long-form reading, but they also offer many other distracting features. As we move onto #DigitalPlatforms that offer competing options, we need to fine-tuning our content so that the reader stays engaged.

http://www.magellanmediapartners.com/publishing-innovation/digitally_distracted/
Last month, the Pew Research Center released the results of a study of news consumption...
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Tagline
Content whisperer
Education
  • Harvard Business School
    1981 - 1983
  • Harvard University
    Chemistry, 1975 - 1979
Basic Information
Gender
Male
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Work
Occupation
Publishing consultant
Employment
  • Magellan Media Consulting
    Principal, 1998 - present
  • Hammond Inc.
    Sr VP & Associate Publisher, 1995 - 1998
  • Time Inc.
    Various, 1983 - 1995
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
South Orange, NJ, United States
Previously
Cambridge, MA, United States - Peabody, MA, United States
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Phone
1-973-985-9880
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South Orange, NJ
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Phone
1-973-985-9880