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Brian McDonald
Works at HealthGrades
Attended North Carolina State University
Lives in Cary, NC
951 followers|64,775 views
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Brian McDonald

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In most organizations, testing programs face hurdles caused by culture, alignment, and a lack of resources. Sometimes, however, testing is misinterpreted as a challenge to an ongoing strategy or tactic. Common examples of this include the conflict between testing and brand managers, testing and creative departments, and testing and product teams. Another example is testing …
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Brian McDonald

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Computers are writing rap songs, poetry and news stories. What is the impact of bot writing on business and marketing?
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Brian McDonald

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My first LinkedIn post.
If you’re not familiar with Glassdoor then it’s the first site you need to visit after reading this post. What Google Review and Yelp are to local retailers, restaurants and bars, Glassdoor is to companies.  has several typical features of HR/employment sites: job board listings, corporate profiles, list of the best places to work for. But the one feature that sets it apart from the other job sites is that it lists employee reviews that give you ...
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Brian McDonald

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Do you ever wonder how often you’re being A/B tested? The practice is so commonplace among websites and marketers these days that at any given point at any given website you could be part of a grand experiment in optimization. I often hope this is the case. I love the science and analysis behind improvements—both on the web and in the real world—so I find myself clicking a blue button and hoping my participation is making a website better. I love...
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Google aims to get more on users Google Webmaster Tools by renaming it to Google Search Console.
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Brian McDonald

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Ten Choices You Will Always Regret Making

I think I've had all of these come up at some time. 
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Does this mean we'll be forced to use Bing and Internet Explorer? Microsoft Leaks Plan for Worldwide Wi-Fi Network
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YouTube reminds of the great clips of past 10 years!
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These online (and on-leash) assistants can help you gather and develop ideas, create workable first drafts and hone your writing projects.
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Marketing to the modern tech decision-maker isn’t the straight and narrow path it once was. Today’s tech selling environment is a non-linear journey that is always evolving, which means it can be constantly
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People
In his circles
686 people
Have him in circles
951 people
George Stevenson's profile photo
Jorge Tabacman's profile photo
Gail Saltz's profile photo
Raleigh Wood (Wood Toys)'s profile photo
John Ortiz's profile photo
Neal Isaacs's profile photo
Kim Holderness's profile photo
Joe Gibbs's profile photo
Jim Richard's profile photo
Work
Occupation
Digital Marketing
Skills
Email Marking, SEO, SEM, Content Marketing, Conversion Optimization, Marketing Automation, Social Media
Employment
  • HealthGrades
    Sr. Digital Advisor, 2015 - present
  • Parata Systems
    Digital Marketing Manager, 2013 - 2015
  • SciQuest
    Digital Marketing Manager, 2012 - 2013
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Cary, NC
Previously
Rio de Janeiro, Brasil - Birmingham, AL - Falls Church, VA - Hagerstown, MD - Raleigh, NC
Contact Information
Work
Phone
919-238-9584
Email
Story
Tagline
Digital Marketing Manager in Cary, NC
Introduction

My 15+ years in the business includes working on both the agency and corporate sides of marketing to better understand how to communicate and deliver value.  I have launched brands for start up companies, worked with a host of Fortune 500 companies including GM, AOL, Square D, Ericcson, AT&T, IBM and several others.

I have developed and implemented co-marketing programs to help drive business for multiple partners and vendors in several industries including software, hardware, automotive, healthcare, manufacturing and publishing.  My strong written and oral communication skills combined with a deep mechanical aptitude allow me to ask the right questions and develop communications for audiences ranging from design engineers to CEOs to bloggers.

My process to helping companies improve brand awareness and increase market share is to understand what their goals and objectives are, and help those companies determine, focus in on and refine the goals and metrics, and then develop a plan that can deliver in a cost-effective and easy to implement method.  

Overall technology and tools are just ends to a mean, finding what works and doing it well are what makes the difference.

Leadership and ownership are keys to my success.  In the past few years I have served as a board member for the Triangle Chapter of the American Marketing Association including Chapter President for 2011-2012.  During this time I transformed how the chapter communicated from a monthly newsletter to a multi-faceted social media communication program to drive meeting attendance and increase membership.  In September of 2010 Triangle AMA was named second runner-up for National Chapter of the Year after winning the Turnaround Chapter in 2009. 

Other awards I have garnered for my companies include ranking on the Inc. 500 list, Triangle Business Journal Fast 50, Microsoft Back Office Product of the Year, and several SAS Alliance Awards.

Education
  • North Carolina State University
    Public Relations, 1985 - 1990
Basic Information
Gender
Male
Brian McDonald's +1's are the things they like, agree with, or want to recommend.
How Sleeping Better Increases Productivity | REM Sleep
mycpapclub.com

Have you noticed a decrease in your productivity at work? Changes to your nightly sleep schedule & style may help to improve your daily work

8 essential tools for professional writers
www.ragan.com

These online (and on-leash) assistants can help you gather and develop ideas, create workable first drafts and hone your writing projects.

Scientists developing lab-grown penis for transplant
www.cbsnews.com

Researchers hope they can someday use a patient's own cells to grow replacement organ

I See Content Everywhere - Whiteboard Friday
moz.com

One of the hardest parts of content marketing is finding enough good ideas to keep the flywheel spinning. In today's Whiteboard Friday, MozC

AMA Chapter Challenge 2014 | ASPE–ROI Training
aspe-roi.com

Stay connected with ASPE-ROI. Get updates on news, events, promotions and free offers by following us on Twitter, checking us out on YouTube

Lollapalooza 1992 | Reston, VA | Red Hot Chili Peppers
favoriteconcert.com

Lollapalooza 1992 concert review at Reston, Va. Lineup included Red Hot Chili Peppers, Soundgarden, Pearl Jam, Ministry, Ice Cube and others

Favorite Concert
plus.google.com

Favorite concert reviews live rock shows and concert news.

7 Mistakes Beginner WordPress Users Make | Elegant Themes Blog
www.elegantthemes.com

For a large number of people, WordPress is the first script that they have have installed online for the first website they have ever develo

Grateful Dead | Landover, MD | 8-Mar-92 | FavoriteConcert.com
favoriteconcert.com

Concert review of Grateful Dead at Capital Centre, Landover Maryland on March 8 1992. My first Dead show!

Browser Wars Infographic
blog.newrelic.com

Using our Real User Monitoring feature, we culled the average browser speeds experienced by end users of nearly 3 million application instan

Google is WRONG: Why guest blogging is not dead! | Jeremy Said
www.jeremysaid.com

An opinion piece on why guest blogging is still alive and kicking. You just have to know how to do to without trying to trick Google

HootSuite Buys uberVU To Add Analytics To Its Enterprise Social Media Ma...
techcrunch.com

HootSuite -- a platform for enterprises to manage their presence on social media sites like Twitter, Facebook, Foursquare, Instagram and man

U2 | 3-Oct-2009 | Raleigh NC | 360 Tour | Favorite Concert
favoriteconcert.com

Review of U2 concert at Carter-Finely Stadium, Raleigh, NC during 360 Tour. See why this is show is one of my favorite concert and share you

Marketo
plus.google.com

Marketing Software. Easy. Powerful. Complete. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place. More sales leads. Less work. Faster.

Official Google Webmaster Central Blog: Video: Creating a SEO strategy (...
googlewebmastercentral.blogspot.com

Tuesday, November 12, 2013 at 1:00 PM. Webmaster Level: Intermediate Wondering how to begin creating an organic search strategy at your comp

Heinz Ketchup Loses Access to the World’s Most Famous Fries
blogs.wsj.com

McDonald's will remove Heinz ketchup from its restaurants across the world, with the ketchup maker's new closeness to rival Burger King high

Triangle AMA Social
www.cvent.com

Networking Social and Conference Kickoff at Jimmy V's. Online registration by Cvent

“Logistics” of a Growing Brand – Staying Relevant for a Century - Triang...
www.triangleama.org

How does a 106 year old company keep its brand relevant? Find out how UPS continues to grow its brand during a period of transformation, whi

Best auto shop in Cary! I've brought several vehicles and recommended many more with positive results every time. Owners and staff are friendly and courteous and great to deal with.
Public - 4 years ago
reviewed 4 years ago
4 reviews
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Public - 4 years ago
reviewed 4 years ago