Your question is a good one. Conversion optimization offers compounding and long term benefits. What you learn about your audience will improve all of your marketing.
And I agree that it is a blast.
We've enjoyed steady increases in search traffic thanks largely to our content and social sharing. But our big steps up have come from optimizing our offers and calls to action.
SEO is often successful because it doesn't require a culture change. CRO does take a commitment to data.
I think you are on the right path. Your competitors for clicks in search and social will work harder for each new client than you will. That's an awesome advantage.
Thanks for being a reader!