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Brian Massey (Conversion Scientist)
Works at Conversion Sciences LLC
Attended Texas A&M University
Lives in Austin, Texas
3,039 followers|270,393 views
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Let's not resort to stock photos. We call those business porn. Add graphics to your copywriting talents.
A copywriter can't be just a master of words. Find out how Colleen Ahern increased readership by learning the Adobe Illustrator.
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Brian Massey

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We are starting soon...
Tim Ash coined the term “Big fat bouncers in your brain” during an interview on his Landing Page Optimization podcast that he and I were on. I love the image that phrase draws to mind, because it’s true. The bottom line is this: If you want your message to affect and influence your readers and …
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Eric Qualman's 2015 installment of Socialnomics is OUT.
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"Too often, the home page is just a place for billboards. It is treated like a truck stop on the side of a highway, yet neon lights are rarely required."
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Very good the educational program of: questionnaires with questions of diverse nature, with answers of multiple selection. It speeds up the student a lot so that he/she gives their answers, in the possible quicker way. So a questionnaire that is composed of 60 questions, a student can answer them in 2 hours. Although in the life he/she practices he/she should answer them in one hour.
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Looks like a fun beginning!
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Pleased to be number 7 on this list with some stiff competition out there.
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ha, hope you have a great weekend. Get ready for some cold next week.
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Brian Massey

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+Greg Baka Your question is a good one. Conversion optimization offers compounding and long term benefits. What you learn about your audience will improve all of your marketing.

And I agree that it is a blast.

We've enjoyed steady increases in search traffic thanks largely to our content and social sharing. But our big steps up have come from optimizing our offers and calls to action.

SEO is often successful because it doesn't require a culture change. CRO does take a commitment to data.

I think you are on the right path. Your competitors for clicks in search and social will work harder for each new client than you will. That's an awesome advantage.

Thanks for being a reader!

Brian
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Visit www.ConversionSciences.com for a free consultation.
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Thanks, Greg.
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Our holiday gift to you (video). From Conversion Sciences.
A whimsical look at conversion principles through the lense of Christmas.
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More ways to setup a proper Google Analytics installation.
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That damn ferret is hard to travel with!
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People
Have him in circles
3,039 people
Anthony Baxter's profile photo
Gerry Garcia's profile photo
Matt Mikulla's profile photo
Gautam Sur's profile photo
Christina Trevino's profile photo
Kajal K's profile photo
Adam Mamelak's profile photo
Laura Armbruster's profile photo
Nikunj Sudani's profile photo
Education
  • Texas A&M University
    Bachelor of Science
Basic Information
Gender
Male
Story
Tagline
The Conversion Scientist™
Introduction
Brian Massey is the Conversion Scientist at Conversion Sciences. He is the author of the book Your Customer Creation Equation: Unexpected Website Formulas of the Conversion Scientist™

He is a ClickZ Marketing Expert, columnist at Search Engine Land and Marketing Land and contributor to the Content Marketing Institute. He authors the blog The Conversion Scientist™. 
Bragging rights
Father of two. Owner of a tricked out lab coat.
Work
Occupation
Conversion Scientist
Skills
Analytics, Split Testing, Website Evaluation, speaking, teaching, writing and modeling labwear.
Employment
  • Conversion Sciences LLC
    Conversion Scientist, 2006 - present
    I find revenue for online businesses through split testing and the scientific method.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Austin, Texas