On Forbes and AdBlock
A few times a month I'll write a post on Forbes and link to it on Google+. Every time I do I get grief about how Forbes prevents readers from using AdBlock, and how I should post the full article on G+. So I feel I should clarify a few points.
To begin with, Forbes is perfectly within their right to control whether adblockers are banned. Forbes also has exclusive rights to my posts there for a limited time, so I cannot post them in full on G+. While I do get a modest bit of money for putting articles on Forbes, the main reason I'm writing there is because my university sees Forbes as a prestigious publication. Being a professor is still my primary job, and that means I have to justify to my employer that blog writing has impact and merit. Posting to Forbes makes it easier to justify.
If you don't like my posts being adblocked by Forbes, there are several things you can do:
1. Be patient. Forbes only has exclusive rights to posts for a limited time. They all appear on my own blog (briankoberlein.com
) after a week or so. You'll be able to read it there without any ads. Everything I write (with very few exceptions) eventually shows up on my blog.
2. Promote the crap out of my blog. Besides the Forbes posts, the other justification I can use with my employer is just how widely read my work is. The way I can do that is through the analytics of my blog. There are 1200 posts on the site that can be shared on various social media sites. The more readers and views I get, the easier it is to justify to my university.
3. Contribute financially. My website doesn't have any ads. It doesn't generate revenue with clickbait headlines and copypasta articles. It has an RSS feed that gives you the entire articles. You can sign up for an email list that sends you new articles directly. And I post the full text to articles here on G+. The guiding principle of my blog is to provide it freely without hype and without ads. If you like that approach rather than the ad-driven approach of sites like Forbes, then consider supporting it.
I enjoy writing about new discoveries in astronomy. I'm glad folks like my work. But I hope you understand that I have to strike a balance that I hope is reasonable and fair.