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If new social media sites like Tumblr and Pinterest are any indication, the social web is becoming more visual and more brief. Tumblr is a microblogging platform where the typical posts are longer than Twitter but shorter than traditional blog posts. And like Pinterest, Tumblr posts are very visual, usually consisting of an image or a quote.

Pinterest is almost entirely visual. And if Pinterest is set to become the next big driver of referral traffic, it has immediate implications for bloggers. Here are a few that come to mind.

1. If you're not using images in your blog posts, start doing so. Pictures are worth a thousand words. Many people interact better with images than with many words.

2. If you use images with your headlines, you might consider using more images in the body of your post, maybe even with explicit "pin" buttons for Pinterest users.

3. Many images on Pinterest aren't pictures they're just words. A pithy saying or quote. But they are images, not web text. Bloggers might consider taking a "money quote" from their writing and turning it into a graphic and embedding it in their post. This gives Pinterest users something to pin.

4. Start looking for Photoshop tutorials.

What else?
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Isolde Eleison's profile photoBrian Killian's profile photoCandice Marquette's profile photoThomas Sanjurjo's profile photo
13 comments
 
Regarding Pinterest, I just had a thought -- since it's so image-driven, I'm guessing that it won't have much appeal to folks with vision disabilities (who do surf the web using text-to-speech conversion). Wonder how that site could be made more accessible? (It's the same problem, different side, that podcast-pushing folks encounter with deaf folks not being able to access their content.)
 
True. Hopefully, content creators will continue to publish stuff in as many formats as they can. If you podcast, provide a transcript. Do text and images/video, etc.
 
blogger's dynamic views are all visual heavy also. And how many people have videos on their personal video tab on G+? Not many…
 
Good point. Pictures and animated gifs seem to be more popular on G+ than videos.
 
I'm not "getting" pinterest. Can you show me someone who is doing it "well"?
 
I've only looked at it briefly, I was just struck by how visual it is. It seems to be composed entirely of pictures uploaded by users or taken from blog/websites. So like Google image search, the referral traffic is generated from pictures found on your website, but it's arranged by the users according to interests or themes like cooking, decoration, mood, inspiration, or whatever. Does that sound about right?
 
Close, you get a special cross site java button to call up Pinterest on any page you are on. Then you link to an image on that page and post it along with a comment.

You can not upload anything to Pinterest, it is only a link through. It is FABULOUS for SEO if your page is designed correctly and has visual content. Not so great if your page is a bunch of words.

You can repin and like other people's images, and that is where the power of the platform is found. There is a small but growing "database" of pins, so you'll see a lot of the same thing, but that is a good thing, since more popular pins will be replicated for a long time, and occasionally revived.
 
As a user, I like that I can sort by topic. If I'm looking for valentine ideas, boom...and I don't have to stumble upon a blog that might have one or two ideas. Pinterest has hundreds. A nice bonus is that I discover blogs and sites that I would have never sought out before.

I like the organic feel but I am put off by the thought of corporations using it to push their products. Now even Zillow is on pinterest. It takes away the organic feel of the site.
 
+Candice Marquette, that's what makes Social Media viable though. Corporations are learning, but remember that they are also using the feedback they get to make products more popular, or to hit niche markets.
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