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Google's Mobile Nearby Business Ads

These mobile "Nearby Businesses" ads looks strikingly similar to the local pack results directly below them.

It's very easy to miss the "Ads Nearby Businesses" disclaimer at the top of this pack as opposed to the green ad box next to the left of every display URL we traditionally see for paid ads.

This change to the layout makes the paid and organic results for this specific set of ads almost indistinguishable. 
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