Google Updates AggregateRating Guidelines for Local Business Reviews

The new guidelines clearly state that reviews from 3rd party websites which I assume included Yelp and Google itself are no longer acceptable.

Only include reviews that have been directly produced by your site, not reviews from third- party sites or syndicated reviews.

This seems a little limiting as most non-ecommerce websites don't offer visitors the option to login and leave a review and star rating.

Critic Reviews

However, Google did just announce the availability of critic reviews for local businesses which supports AggregateRating markup. Critic reveiws that have been added and marked up on a local business's website can appear in their local Knowledge Graph cards.

Read the announcement on support of critic reviews here:

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