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Google to Drop Mobile-friendly" Label & Penalize Sites with Intrusive Interstitials

Yesterday on the Official Google Webmaster Central blog, Google announced two upcoming changes to mobile search results.

Now that 85% of all pages in mobile search are mobile-friendly, Google will be removing the mobile-friendly label to provide less cluttered search results.

Also announced is a penalty for intrusive interstitials including popups that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page.

Get the full story here:

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