The Expansion of Semantic Search

Here's a cool knowledge graph result I discovered today for the query "which image file type should I use." As you can see from the screenshot image below, Google knew exactly what I was asking and resolved my query. 

It's interesting to note that the exact match for the phrase wasn't in the recommended resource (I was expecting to find a exact or broad match in the title or heading tags) leading me to believe the engine is getting much more sophisticated in understanding the contextual meaning behind a query. 

I've additionally noticed what appears to be not only an increase in these types of results but an expansion beyond the usual sources of verified data e.g. Wikipedia, for these results. 

Just for fun, here's a few additional queries you can try that will deliver Knowledge Graph results: 

->  View a Knowledge Graph result for the search "American leader" here: http://goo.gl/dKY2SW

->  View a Knowledge Graph result for the search "olive oil vs. butter" here: http://goo.gl/xejuyC

->  View a Knowlege Graph the result for the search "what is a canonical tag" here: http://goo.gl/2ZD5eR

->  View a Knowledge Graph result for the search "Bertrand Russell" here: http://goo.gl/HIKkdO

Any others you'd like to share? Has anyone else noticed an increase in these types of results in the past few months?

#knowledgegraph   #semanticsearch  
28
29
Dan Shure's profile photoswemfri hendrik's profile photoEric Miltsch's profile photoAl Remetch's profile photo
22 comments
 
Thanks +Brian Jensen that is a great example. I find what is happening with all of this fascinating. Yes, I agree, there are more and more of these interesting results popping up.

My favourite query which I used in a blog post I wrote recently on this is:

"How old was the King of Rock and Roll when he died?"
http://goo.gl/SOSxH9

Google is getting smarter!
 
Good thing the word image is in both the search and results. 
 
+Brian Jensen semantic search is everywhere... I wasn't aware that Google was this far into it yet. But examples of great semantic query results are popping up all over G+. Great share dude.
 
+Ryan Hanley it's really getting exciting to see Google extract the meaning behind a query and deliver results that resolve it. 

I'm very interested in how Google will use it's social network to help it determine the relevancy of your website. I think a well optimized page, conversations, posts and connections will all likely help Google understand the contextual meaning and questions behind the products, services and solutions offered by businesses.
 
+Al Remetch what's most interesting to me is that the word "image" isn't bolded in the Knowledge Graph snippet like we are use to seeing in meta descriptions for words included in a query. What is bolded are the file types alluding to Google understanding that PNG and JPEG are semantically related to file types. 
 
I noticed an expansion as well when searching a few different phrases as well (just tagged you in my post +Brian Jensen .
 
+Ryan Hanley +Brian Jensen Yes, the end of spam thanks to the "Feedback" link :) Now you have searchers patrolling the SERPs with an easy way to give feedback on the knowledgegraph results ;)
 
+Brian Jensen Are those SPYW or personalized results? I get wikipedia http://screencast.com/t/uAI4DuTZu
 
Finally: I spotted this last week for a hip hop producer search, sourced from Who Sampled - https://twitter.com/dan_shure/status/424356974281515009/photo/1
 
+Dan Shure I'm getting a 404 for the link. Also, since I've got you here, I wanted to say I thoroughly enjoyed Stop Pulling My (Redirect) Chain!  I thought crawling archive.org to discover old URLs was brilliant. 
 
+Dan Shure thanks for sharing the WhoSampled result - very cool seeing semantic search in action!   Also, I just realized I missed your previous question - the results from my screenshot was from a logged-in search.  It's also interesting to note that if I remove the "?" from my query (logged-in), I get the Wikipedia result as shown in your screenshot. 
Add a comment...