The Expansion of Semantic Search

Here's a cool knowledge graph result I discovered today for the query "which image file type should I use." As you can see from the screenshot image below, Google knew exactly what I was asking and resolved my query. 

It's interesting to note that the exact match for the phrase wasn't in the recommended resource (I was expecting to find a exact or broad match in the title or heading tags) leading me to believe the engine is getting much more sophisticated in understanding the contextual meaning behind a query. 

I've additionally noticed what appears to be not only an increase in these types of results but an expansion beyond the usual sources of verified data e.g. Wikipedia, for these results. 

Just for fun, here's a few additional queries you can try that will deliver Knowledge Graph results: 

->  View a Knowledge Graph result for the search "American leader" here: http://goo.gl/dKY2SW

->  View a Knowledge Graph result for the search "olive oil vs. butter" here: http://goo.gl/xejuyC

->  View a Knowlege Graph the result for the search "what is a canonical tag" here: http://goo.gl/2ZD5eR

->  View a Knowledge Graph result for the search "Bertrand Russell" here: http://goo.gl/HIKkdO

Any others you'd like to share? Has anyone else noticed an increase in these types of results in the past few months?

#knowledgegraph   #semanticsearch  
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