The Future of Mobile Search

Google is a mobile first company that is obsessed with delivering lightning fast results and providing the best user experience possible

An this post, industry thought leader +AJ Kohn puts together the pieces of Google's mobile strategy to predict the future of mobile search.

When every search result is an AMP page there’s little reason for users to click on a result to see that content. Should Google’s AMP project succeed, the future of mobile search could very well be swiping through content and the death of the blue link.
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