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Brian Jensen
Works at Congruent Digital
Attended University of Utah
Lives in Huntington Beach
8,697 followers|6,180,721 views
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Brian Jensen

Pinterest  - 
 
The Ultimate Guide to Pinterest Marketing

Is Pinterest right for your business? How do you get started and how can you best use it for your marketing needs?

This complete, comprehensive guide to Pinterest marketing has all the answers you are looking for.

#pinterest #pinterestmarketing

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Greg Strandberg's profile photoBrian Jensen's profile photoSteven J Wilson's profile photo
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The thing I appreciate most about Pinterest is the shelf life of your pins. You can pin something today and out of no where you start getting traffic and repins on that same pin month's later!
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Do 404 errors hurt SEO?

It’s a simple question. However, the answer is far from simple. Most 404 errors don’t have a direct impact on SEO, but they can eat away at your link equity and user experience over time.
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SEO Predictions for 2016 – by SEO Industry Leaders

As we all know, the only constant in digital marketing is change.

In this post, you'll get predictions and top areas of focus for 2016 search marketing from some of the industry's top thought leaders (honored to be included).

What I Feel SEOs Need to Focus on in 2016

_“In my opinion, the one thing SEOs should focus on in 2016 is truly understanding their client’s customer’s online journey to purchase and the role organic search plays in their funnel. Depending on the product or service being marketed, organic may be first, last touch, or somewhere in the middle.

From research to purchase, knowing where the channel typically falls can help you be strategic about your messaging and calls-to-action. Using web analytics tools, we can also use this information to show the value in our work via different attribution models e.g. how organic contributed to any micro or macro conversions for purchase paths that span multiple channels.”_

Click-through to the +SimilarWeb's blog to get the full story. 
SEO is a field that is always evolving, difficult to predict, but absolutely essential when deploying a digital strategy. Marketers and SEO experts find themselves continuously baffled with algorithm changes, Google updates, Google penalties and more. In the past, SimilarWeb has tracked LinkedIn’s SEO success story, Wikipedia’s Google penalty, and the effect Google’s new Panda algorithm had on keyword search. SimilarWeb data can help SEO marketer...
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How Good Are Backlink Tools at Finding Links?

Another interesting study from the +Stone Temple Consulting team on the most popular backlink analysis tools including OSE, ahrefs & Majestic.  

Interesting to note that the study found that no tool finds more than 60% of links. 
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Brian Jensen's profile photoMark Traphagen's profile photo
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Yes, +Eric Enge and I will be there again. 
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New Penguin Algorithm Update Not Happening Until Next Year

Certainly disappointing news for those that have been waiting for an update.

A Google rep. was quoted as saying, “With the holidays upon us, it looks like the penguins won’t march until next year.”

The next Penguin update is expected to be real-time, meaning as soon as Google discovers the links to your site, be they bad or good links, the Penguin algorithm will analyze those links in real time, and ranking changes should happen in almost real time.

#penguin
Webmasters and SEOs need to have a bit more patience, as Google is not releasing the updated Penguin algorithm this year.
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Local Search (General)  - 
 
Suite & Building Numbers Not Sticking in GMB, Google Maps

I've had a tough time getting a local client's suite number to stick in both GMB and Google Maps.

What I've tried:
➫ When speaking with a GMB rep on the phone, their suggestion was to add the suite to the second address line that's available. Tried it (multiple times), didn't stick.
➫ Suggested an edit on Google Maps
➫ Marked up the their NAP data on the client's website
➫ The client's correct NAP has been published across major data aggregators

I'm guessing the suite number isn't sticking because GMB & Google Maps are referencing a source that doesn't have the suite number associated with the address.

Has anyone run into a similar situation with either a suite or office number hasn't stuck? Any suggestions?


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+Austin Lund that's my next move.
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Google Removes 'Set Search Location' Feature From Browsers

Google has officially removed the "Set Search Location" from browsers which is certainly a disappointment to search marketers. 

As with most updates, Google has been testing removing the feature for the last couple of months

There is a workaround using Chrome Developer Tools that was shared by +Chris Koszo:

The current workaround is to go into Chrome developer tools, turn on Emulation, and under the Sensors parameters set “Emulate geolocation coordinates”. Then go to website like latlong.net and get the new hyperlocal geo coordinates in your new city. Once you have that set in the emulation options, simply go back to the SERP and click “update location” at the bottom and then refresh the page and you’re in your new city :)

Not as quick, but it works. Create a list of coordinates to keep on hand and then it’s not a big deal to leave the developer tools open at the side of your screen and feel a bit like a hacker :)

Read the update originally shared by +Mike Blumenthal here: http://blumenthals.com/blog/2015/11/30/google-removes-the-location-setting/
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Chris Koszo's profile photoBrian Jensen's profile photoUwe Tippmann's profile photoJenny Stradling's profile photo
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Yes, that's right. Thanks for the suggestions +Chris Koszo. 
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Google: Keywords In URLs A Very Small Ranking Factor

A great reminder to create clean, succinct, memorable URLs.
In the Google hangout from last week on Google+ at the 17:50 minute mark John Mueller of Google said that keywords in the URL is a
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Joe Bee's profile photoPeter Hatherley's profile photo
Joe Bee
 
I respectfully disagree
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Chrome Resolving Queries in Suggested Results

Today I noticed that Chrome resolved my search directly in the list of of suggested query results, eliminating the need for me to visit Google.

I tested a few others searches in Chrome that typically return a rich answer box result in Google, and found similar results: http://screencast.com/t/Ia5LuJ50ySQ

+Mark Traphagen, +Eric Enge or +Barry Schwartz, is this old news? 
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Yep, been doing that for a while.
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Google+ Collections & Why You Should be Using Them

I'll admit that I was one of the users that wasn't initially that excited about Google+'s new Collections.  I could certainly appreciate the new focus on topics and content, but didn't make building and organizing Collections a priority. 

In this post, +Eric Enge  presents some compelling arguments (and examples), as to why you should be utilizing them to increase visibility and build relationships with users interested in the topics that interest you. 

#collections  
 

The New Google+ Gold Rush

Marketing Riff of the Day December 30, 2015

There's another land grab taking place here on Google+, and it's interesting to see who is embracing it, and who isn't. That gold rush is called "Collections", and it represents an opportunity to build a lot of visibility in a way that is highly focused on your area of expertise.

Let me illustrate with an example. Consider this collection from +Dustin W. Stout, https://plus.google.com/collection/QZkpR, which is titled Creativity Inspiration. It currently has 87,728 followers. Or this one from Dustin, https://plus.google.com/collection/I0ipR (Social Media), which has 90,933 followers. In contrast, his main profile has 52,974 followers.

This means that he has added over 35K followers to these two collections since the feature was announced on May 4th. (Note: his 52,974 main profile followers are considered followers of each of his collections by default, so the 35K represents the delta between the collections total followers and that of his profile).

Or, consider +Eli Fennell, whose main profile has 68,645 followers, but his technology collection (https://plus.google.com/collection/oR5gI) has over 176K followers.

The reason why they see this level of growth is based on the way that Google+ is featuring certain collections, which includes being shown on the home page for Google+ (plus.google.com) to logged out users. There may well be other ways in which these collections are being featured as well.

So this is a little bit like the "Suggested User List" (SUL) land grab that some people experienced in the early days of Google+, but it's much better than the SUL.

The reason why is simple - It's the interest graph in action. Dustin's additional 35,000 followers for his Creativity Inspiration collection are following him on a topic related to what he does for a living, and in an area in which he is looking to build his reputation. So unlike the SUL, this gold rush is much more targeted.

And, in addition, Google is motivated to make this work. Collections and Communities are how Google+ has been remade. They are looking for ways to push people that are embracing the new interest graph structure of G+, and that are actively adding value to it.

Now don't get me wrong, taking advantage of this is a time consuming effort, as you need to bring a lot of value to the table to make it work. This will take time.

But, the opportunity is there for the taking. Are you going to be one of those people that choose to be a part of it?
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Thanks for the reshare +Brian Jensen!
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Houzz: How to Optimize Your Profile & Build an Engaged Community

Any local SEOs working with contractors that serve a specific service area, know there are a plethora of options for creating and and maintaining new profiles.

Creating an enticing profile that showcases who you are, what you do, and building an audience via engagement takes time.

In this post on +Blogging Painters , you'll learn all about +houzz optimization, how it works, why it may be a good fit for your clients, and how to build an engaged community on the social network.


Building and growing your Houzz business profile can offer many benefits to paint contractors
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Google Confirms Click History Is Ranking Factor in Local Search

As +Mark Traphagen mentions, most SEOs suspected this was the case but never had a confirmation from Google...until now.

In the forum post, Rahul J offers some insight into factors that influence the visibility of your GMB listing in the snack pack.

 
Google Rep: Click History Is Ranking Factor in Local Search

While most SEOs believe that Google must look at click behavior on search results as a ranking factor, Google has never publicly confirmed that this is the case.

Until now. At least for local results.

In a Google My Business forum post this week, Google staffer Rahul J included the history of how often a result had been clicked as one of the factor affecting visibility of a local buisness listing on Google.

See the post at https://www.en.advertisercommunity.com/t5/Enhance-Your-Presence/How-do-you-optimize-your-Google-My-Business-listing/m-p/486004#
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Thanks for sharing +Brian Jensen . Really interesting
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Brian's Collections
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Have him in circles
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Education
  • University of Utah
    Strategic Communications
Basic Information
Gender
Male
Story
Tagline
Make Your Online Marketing Channels Work Together | Congruent Digital
Introduction

Analytical digital marketing consultant with comprehensive experience in  Search Engine Optimization (SEO), Pay-Per-Click (PPC), Social Media Marketing and Content Marketing. 

I'm the founder and CEO of Congruent Digital, a boutique digital marketing agency that provides clients with an audience first approach to digital marketing.  I'm passionate about providing clients with customized integrated marketing strategies that deliver the right message to the right audience.

We proudly offer the following digital marketing services:

I enjoy writing about online marketing related topics and have been published on Social Media Today, BuzzStream, JeffBullas, Virante, SteamFeed, Tech Page One, Marketing Pilgrim, SEO.com, SEER Interactive, SLC|SEM, Duct Tape Marketing, Plus Your Business, SEMrush, Big Marketing, BuzzSumo and Online Super Ninja. 

I'm a moderator for the Content Marketing Community on Google Plus and also a founding member in the Plus Your Business Academy. 

Contact me today to learn how Congruent Digital can help your business increase online awareness, traffic, and sales for your business!


Bragging rights
Google Analytics Certified, Inbound Marketing Certified Professional, Dell Certified Social Media & Community Professional
Work
Occupation
Digital Marketing Consultant
Skills
Search Engine Optimization (SEO), Pay-Per-Click (PPC), Social Media Marketing, Web Analytics, Content Marketing, Influencer Marketing, Semantic Search, Local SEO
Employment
  • Congruent Digital
    Founder & CEO, present
  • SEER Interactive
    SEO Team Lead, 2014 - 2015
  • SEO.com
    Director of Traffic Acquisition, 2014
  • SEO.com
    SEO Manager currently working with Dell Inc., 2010 - 2013
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Huntington Beach
Previously
San Diego - Salt Lake City
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