Origin Stories of Powerful Blogs: How Pescetarian Kitchen Drives 50K Blog Visits Per Month
In this interview, +Matthew Barby
shares the story (and strategy) of how his food blog, Pescetarian Kitchen hit 50K visits per month within the first year of going live.
Here's a quick synopsis of a few of the main takeaways:
✔ Found an opportunity to tap into a very specific niche
✔ Performed basic keyword research to identify any big opportunities for long-term traffic and then prioritized them
✔ They published more than once a day within the first month, and then three times per week from month two on.
✔ The content length was around 400 to 600 words and this has remained fairly consistent
✔ To promote the content they found key online communities that they shared and engaged in, including Reddit which gave them a ton of traffic.
✔ Dedicated time to preparing content for BuzzFeed which ended bringing through 10K+ visitors and a flurry of email subscribers. Spent around $100 per month of Facebook and Twitter ads to acquire new email subscribers.
✔ Tested a few longer pieces that elaborated a lot more on the ideas and inspiration of the recipes but we soon found out that a lot of our visitors just wanted the details of how to make our recipes.
In short, Matt and his partner, found a niche, performed research, published consistently, tested and promoted.
Is there anything listed in Matt's process that's working to help you increase your site's audience? #contentmarketing #contentstrategy