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Brian Jensen
Attended University of Utah
Lives in Huntington Beach
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Brian Jensen

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Google Had $12 Billion In Mobile Search Revenue, 75 Percent From iOS

According to a recent Goldman Sachs report about Google,  the firm estimated that roughly 75 percent of the search giant's mobile search revenue was generated by iPhone and iPad users - surprising given Android’s market-share dominance.

According to the Goldman analysis, 20 percent of Google’s revenue is coming from mobile search ads. However Google said recently that more than 50 percent of overall search volume in the US now comes from mobile devices. So there’s a meaningful gap between traffic and revenue for the company.
Yesterday the New York Times writer Farhad Manjoo exposed part of a Goldman Sachs report about Google in which the firm estimated that roughly 75 percent o
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Content Strategy  - 
 
Origin Stories of Powerful Blogs: How Pescetarian Kitchen Drives 50K Blog Visits Per Month

In this interview, +Matthew Barby shares the story (and strategy) of how his food blog, Pescetarian Kitchen hit 50K visits per month within the first year of going live.

Here's a quick synopsis of a few of the main takeaways: 

✔ Found an opportunity to tap into a very specific niche
✔ Performed basic keyword research to identify any big opportunities for long-term traffic and then prioritized them
✔ They published more than once a day within the first month, and then three times per week from month two on.
✔  The content length was around 400 to 600 words and this has remained fairly consistent
✔ To promote the content  they found key online communities that they shared and engaged in, including Reddit which gave them a ton of traffic.
✔ Dedicated time to preparing content for BuzzFeed which ended bringing through 10K+ visitors and a flurry of email subscribers. Spent around $100 per month of Facebook and Twitter ads to acquire new email subscribers.
✔  Tested a few longer pieces that elaborated a lot more on the ideas and inspiration of the recipes but we soon found out that a lot of our visitors just wanted the details of how to make our recipes. 

In short, Matt and his partner, found a niche, performed research, published consistently, tested and promoted.  

Is there anything listed in Matt's process that's working to help you increase your site's audience? 

#contentmarketing   #contentstrategy  
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Brian Jensen

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5 HTML & WordPress Hacks for Non-Coders

Nice list of WordPress hacks from +Kathleen Garvin that will help you format and add select social content into your posts and pages.

#wordpress  
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Thanks for sharing, Brian!
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Google Analytics: Don't Forget The Annotations

Seeing increases or dips in your traffic reports in GA? Whether it's the result of technical changes to your site, or a recent marketing campaign, one of the quickest ways to align notable changes in sessions is with annotations. 

In this post, +Sergio Aicardi provides readers with a valuable reminder to utilize annotations as a way to add context to how past or future events impact traffic. 

#googleanalytics   #annotations  
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Bing Study Shows Incremental Clicks with Branded SEO Plus PPC

A new study from Bing Ads released this week shows the positive effect that PPC for brand terms can have on incremental clicks for both organic and paid results.

According to Bing Ads, retailers with organic search rankings in the top position received 60 percent of the clicks from that search result. When the retailer also had a branded ad in the top ad position, the number of people who clicked on a brand ad or organic result for that retailer skyrocketed to 91 percent.

#paidandorganic   #ppcadvertising  
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This Week in Social Media

With social media platforms, the only constant is change. Here's a nice overview from +Cindy King of the more noteworthy updates across the most popular social platforms including:

☞ Pinterest Announces Cinematic Pins
☞ YouTube Introduces TrueView for Shopping
☞ YouTube Brings 60FPS and HTML5 Playback to Live Streams
☞ Twitter Search Expands to U.S. Mobile Web Users
☞ Video Calling in Messenger Rolls Out Worldwide
☞ Hootsuite Ads

Click through below to get the full story. +Dustin W. Stout, keeping up with all the changes is a full-time job in and of itself! :)  

#socialmedia   #socialmediamarketing  
Social media news and new developments making social media marketing easier. (Cinematic Pins, YouTube TrueView for Shopping, Twitter Digits)
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Why Good Unique Content Needs to Die - Whiteboard Friday

Nice Whiteboard Friday from Rand on why "good, unique content" just isn't enough anymore. 

If you're content isn't 10x better than your competitor's it's going to be difficult to earn the links Google wants to count. 

Expectations have evolved

The bar has been raised. Readers expect very fast, very high-quality results. Use tools like +BuzzSumo to analyze the competition and ask yourself what questions are they answering and what's missing. 

There's no way to scale quality content. 

#contentmarketing   #contentstrategy  
If we're talking about creating "good, unique content" and are hoping for it to rank in competitive SERPs, we're not setting the right bar. In today's Whiteboard Friday, Rand shows us what we should be going for instead.
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3 Ways To Turn Your Data Into Stories To Earn Authoritative Links

Running short on content ideas for your blog? According to +Purna Virji, your business may already be collecting the data you need for new stories.

In her latest post on +Search Engine Journal, Purna discusses how to use consumer research, sales data and consumer trends to create compelling, link worthy content.  

#contentmarketing   #contentstrategy  
Looking for your next great content idea? Columnist Purna Virji suggests that the story you're looking for could be right under your nose.
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Measuring the Digital Impact of Offline Channels

Today the GA team announced an exciting new feature in Google Analytics that allows users to measure the impact of television ads by integrating Google Search query data and Rentrak airings data.

Broadcast media doesn’t just drive consumers directly to websites — it drives searches. Now, TV attribution lets you analyze minute-by-minute aggregated Google Search query data against spot-related keywords to detect and attribute search “micro-conversions” to specific TV airings.

#googleanalytics   #tvattribution   
The following is a cross post from Adometry by Google, a Marketing Analytics and Attribution product. Mass media drives people to interact with brands in compelling ways. When a TV or radio ad creates an I-want-to-know, I-want-to-go, or an I-want-to-buy moment in the mind of a consumer, ...
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Social Search in Action

Nice find from +Eric Enge who stumbled upon a SERP that included two tweets. 

As predicted with the Google regaining access to Twitter's real-time API, tweets seem to be a more common appearance in search results these days. 

Have you seen an uptick in tweets appearing in mobile or desktop search results recently?

#socialsearch   #twittermarketing  
 
More Examples of Twitter-Google Integration

Now seeing more tweets in Google SERPs, and these are showing up on the desktop.  Tweets simply being indexed as regular search results, and in higher volume that I have seen before.

The search phrase was "who invented smexy"
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Deciphering Query Intent: Google's Answer Boxes Continue to Expand

Here's a result I saw "in the wild" today for the query "top seo experts," which returned an answer box result that dominates the page.

Since Hummingbird, Answer Box results are frequently appearing for questions. What's interesting to me is that while the query doesn't contain a modifier that would suggest it's a question e.g. who, how, what, etc., Google is deciphering intent. 

#answerboxresults   #googleanswerboxes  
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+Ryan Markham I just reran the search and I'm still seeing the Post Planner Answer Box at the top. Would you mind sharing a screenshare of your result? 
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Google Search Console: New App Content Performance Reports

Why let desktop and mobile pages have all the fun? On Friday it was announced on the Google Webmaster Blog that the Google Search Console (formerly known as Google Webmaster Tools) will now feature a new report that provides insight into the organic performance of your indexed app content

To start getting data, you'll need to add and verify the apps you own or control. 

This is a nice feature as knowing how your app content is performing is key to understanding your overall mobile search performance. 


#googlesearchconsole   #indexedappcontent   #mobilemarketing  
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    Strategic Communications
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SEO, Social Media & Content Marketing
Introduction

Analytical digital marketing consultant with comprehensive experience in social media, paid, search engine optimization, and content marketing. 

I'm the founder and CEO of Real Integrated Marketing, a boutique digital marketing agency that provides clients with a customized, holistic approach to digital marketing.  I'm passionate about providing clients with customized integrated marketing strategies that deliver the right message, to the right audience, at the right time.

I'm can also help your businesses with the following:

I enjoy writing about online marketing related topics and have been published on Social Media Today, BuzzStream, JeffBullas, Virante, SteamFeed, Tech Page One, Marketing Pilgrim, SEO.com, SEER Interactive, SLC|SEM, Duct Tape Marketing, Plus Your Business, SEMrush, Big Marketing and am a moderator for the Content Marketing Community on Google Plus. I'm also a founding member in the Plus Your Business Academy

Visit Real Integrated Marketing for posts that provide actionable tips for SEO, content, analytics and social media marketing.

Contact me today to learn how I can help increase awareness, online traffic, and sales for your business!


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Google Analytics Certified, Inbound Marketing Certified Professional, Dell Certified Social Media & Community Professional
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Director of Traffic Acquisition
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Search Engine Optimization (SEO), Social Media Marketing, Web Analytics, Content Marketing, Influencer Marketing, Semantic Search
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Huntington Beach
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San Diego - Salt Lake City
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