Nothing groundbreaking here, but it is nice to get some clarification from John Mueller, who seemed to put the visitor experience as the primary consideration for not overusing target keywords.
I’d try to avoid being overly repetitive on a page like that. As a user when you try to read the page like that, it does feel kind of awkward. Like blue leather shoes, red leather shoes, green leather shoes, and kind of repeat this leather shoe theme all the time. That is really kind of awkward to read, awkward to use, so I’d try to shy away from that.
I have two brands I work for (same parent company), that both psychically sell products out of the same store location. I'd like to verify both brands across major data aggregators and business listing sites, but wanted to get the community's feedback in case anyone sees a potential problem using the same address?
Anyone who pays attention to Google's search results knows that the only constant is change. Google frequently tests and makes updates to it's search results that seek to provide a better user experience and reinforce Google as destination.
In this comprehensive write-up, Moz's explores newer features and their prevalence in Google's search results.
If you're a SERP nerd like myself, you'll have fun reading this post.
O.K., so for many of us, August is old news, but for those still trying to catch-up, here's a great overview of what's happened, and how these changes may be impacting your client's visibility in Google Local Search.
Update To Keep An Eye On
Google's new Home Service Ads could be a game changes as they are replacing local 3-pack results. Right now the ads are limited to specific service providers in the Bay Areas, but it likely won't be long before they expand.
#localsearch #snackpack #homeserviceads
Twitter developers announced recently that they will be moving all t.co shortened links to HTTPS.
It was an unsecure loophole that Twitter itself was HTTPS, but even if a link was clicked on that had a destination of HTTPS as well, the hop through the t.co URL shortener rendered it an unsecure connection between Twitter itself and the HTTPS destination.
Google is rolling out Customer Match will allows advertisers to target specific users across Google's services.
To be targeted through this technique, you only need to be logged into your Google account and have given your email address to a retailer, perhaps by buying something from their website or giving it out to sign up for a loyalty program.
We know that social recommendations influence consumer purchasing decisions, but the exact role social plays in the customer path to purchase isn't always clear.
Accenture Interactive's Acquity Group's 2015 Next Generation of Commerce Study had some interesting takeaways about how consumers from different demographics want to engage digitally.
Depending on your target audience, you may find some actionable takeaways that you can apply to a campaign.
One surprising data point from the study was that people tend to trust Facebook more than print newspapers.
This major milestone for the Facebook owned image sharing site, reflects the continued, sustained, growth the social network has seen over the last 5 years.
It also shows the company is still doing much better than Twitter, which has 316 million monthly active users
Is anyone surprised?
While inbound focuses on attracting customers via a variety of marketing channels, content and messages is at the center of it all. Here's a few actionable key takeaways from this year's Inbound 2015:
➫ Social is the best way to get word out about your content - but it needs to be done right.
➫ Headlines are tremendously important. Visibility without clicks is worthless.
➫ Not all social networks are equal - figure out where your audience is and spend your time there.
➫ Use social paid ads for content amplification - if you are still working on building an audience, paid amplification can help get the word out.
➫ Create modular content - extend the life of your great content by repurposing it.
We're you at Inbound 2015? If so, what were your main takeaway?
In this recent article on , author Cheryl Conner provides tips on using PR for successfully managing bad publicity - including reviews.
Avoid the temptation to censor negative comments that appear on your website or other review account. Quite often the most vocal detractors can be turned into great advocates if you can manage them well.
Did you know that your Twitter profile and tweets can get crawled and indexed by Googlebot and appear in both Google mobile and desktop search results?
Since regaining access to Twitter's Firehose (the API that provides real time access to tweets as they happen) Google has been expanding how it displays tweets in Google Search.
's Tweet Indexation Rate Tool queries Google and returns the percentage of your indexed tweets, the Moz Page Authority, and linking root domains pointing to your Twitter profile.
BIG thanks to for the free API access and allowing the search community to develop tools using their data.
Try the tool for yourself here: http://congruentdigital.com/tweet-indexation-rate-tool/
#twittermarketing #twittertools #seo
- University of UtahStrategic Communications
Analytical digital marketing consultant with comprehensive experience in Search Engine Optimization (SEO), Pay-Per-Click (PPC), Social Media Marketing and Content Marketing.
I'm the founder and CEO of Congruent Digital, a boutique digital marketing agency that provides clients with an audience first approach to digital marketing. I'm passionate about providing clients with customized integrated marketing strategies that deliver the right message to the right audience.
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