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Brian Jensen
Attended University of Utah
Lives in Huntington Beach
8,107 followers|5,902,368 views
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Brian Jensen

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Google Issues Spammy Structured Markup Data Penalties

After Google's Quality Update in May,  some site owners started receiving site-wide manual action or algorithmic penalties for improperly implemented Structured Markup.

Markup on some pages on this site appears to use techniques such as marketing up content that is invisible to users, marking up irrelevant or misleading content, and/or other manipulative behavior that violates Google’s Rich Snippet Quality guidelines.

#structureddata   #schemamarkup   
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Social Content Flow - Social Marketing Based in Brand Strategy (video)
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Brian Jensen
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Content Strategy  - 
 
How to Perform an Actionable Internal Content Audit

A big part of a thorough content audit is taking inventory on your own site to understand what’s performed and why.  

Taking a close look at your own site’s content can provide you with actionable insight that can inform current content marketing and promotion strategies. 

#cotentaudit   #contentmarketing  
A big part of a content audit is taking an inventory on your own site to understand what’s performed and why.  Taking a close look at your own site’s content can provide valuable insight into the following: What content has … Continued
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The rise (and fall) of public customer service

Heated debates on social media between disgruntled customers and customer service reps. are all too common and is prompting some businesses to question if public customer service is an appropriate solution for dealing with complaints. 

An estimated 67 percent of consumers now tap networks like Twitter and Facebook for customer service. 

Twitter recently announced that they'll be lifting the 140 character limit on DMs and Facebook recently has opened up its popular Messenger app to businesses, but will angry customers be willing to discuss their gripes privately and lose the leverage of their audiences?

#socialmediamarketing  
Why changes at Twitter and Facebook could spell the end of public shaming.
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Is Facebook Rewarding Fast Responses By Admins?

It appears Facebook is testing a new icon that rewards the fastest responding Facebook admins that responded to 90% or more messages within a 5 minute period.

#facebookmarketing  
A new indicator may reward Facebook administrators that are quick on the draw with their responses.
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Gary Illyes: Clicks & CTR Don't Influence Rankings

There's been a widely accepted theory that Google uses search quality metrics like CTR and SERP bounce as part of it's ranking algorithm. 

At SMX, Google's Gary Illyes provide some clarity on the subject by stating that "Google uses clicks made in the search results in two different ways – for evaluation and for experimentation – but not for ranking."

He goes on to say that clicks do influence personalized search results, but that CTR would be too easily manipulated for it to be used for ranking purposes.

Thanks to  +Jennifer Slegg for originally reporting. 

#searchqualitymetrics   #rankingfactors   #seo  
At SMX Advanced earlier this month, Gary Illyes from Google spoke about how Google uses – and does not use – clicks.  Google uses clicks made in the search results in two different ways – for evaluation and for experimentation – but not for ranking. Noisy clicks He does say they see those who are …
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Twitter Testing New Businesses Pages & Collections

This week Twitter reps. announced some big changes in the way they deliver products via feeds including new dedicated pages for businesses and Collections which are Pinterest-like hubs to for brands to amass products and places their audiences might be interested in.  

Currently the new pages are limited to a few larger brands.

#twittercollections   #twittermarketing  
Twitter is working on some big changes in the way it feeds you products through your feeds. The company today announced it's testing two new type of pages to help highlight businesses, ...
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Social Content Flow

Stellar presentation from +Mark Traphagen about why businesses/brands need to be careful about not putting the "cart before the horse" when it comes to social media & content marketing.

#contentmarketing   #socialmediamarketing   
 
Social Content Flow - Social Marketing Based in Brand Strategy (video)
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Thanks +Brian Jensen!
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IS CLICK THROUGH RATE A RANKING SIGNAL?

In this ongoing debate, AJ Kohn takes a deep-dive into the patents, statements from search engine reps, and recent tests from SEOs to formulate a hypothesis on whether or not CTR has any type of effect on rankings. 

The reason click-through rate matters is that you can influence it with changes to your title tag and meta description. Maybe it’s not enough to tip the scales but trying is better than not isn’t it?

#clickthroughrate   #seo  
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How we roll in Huntington

Here's a shot of my 1983 CJ7. It's been nice living in a climate where I can take the doors off and keep them off. :)

While it's a missing a few of the luxuries of newer model cars (heater, windshield wipers that work, etc.), I wouldn't trade it for anything. 

#jeeplife   #jeepcj7  
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It was old but I loved it +Brian Jensen​. It had a 3 speed transmission and a 1974 304 AMC engine. 
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Get Your Name on a Can of Coke

As all Coke drinkers have noticed, the company has been printing common names on cans and bottles for some time now. 

If you're a Coke drinker with a name that isn't very popular and you've been feeling left out, here's your chance to get a can of Coke with your name on it. 

Click-through below to learn how. 
Broadway Media and Coca-Cola have teamed up to get your name on a Coke can, for FREE! It can be your name, nickname or company name as long as it isn’t vulgar or obscene. If you’ve always wanted your name on a Coke can then this is the contest for you! Just answer the questions and let us know what...
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+Andrew James no, but I'm putting it on my list - thanks for the recommendation! 
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Beautiful day at the beach

#huntingtonbeachpier #huntingtonbeach 
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Ya Hunting Beach, CA is one of my favorite beaches... +Brian Jensen Enjoy the sand...
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Education
  • University of Utah
    Strategic Communications
Basic Information
Gender
Male
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Tagline
SEO, Social Media & Content Marketing
Introduction

Analytical digital marketing consultant with comprehensive experience in social media, paid, search engine optimization, and content marketing. 

I'm the founder and CEO of Congruent Digital, a boutique digital marketing agency that provides clients with a customized, holistic approach to digital marketing.  I'm passionate about providing clients with customized integrated marketing strategies that deliver the right message, to the right audience, at the right time.

I'm can also help your businesses with the following:

  • Search Engine Optimization (SEO)
  • Local SEO
  • Competitive Analysis & Market Research
  • In-depth Technical SEO Audits 
  • Keyword Research
  • Content Marketing Strategy, Audits and Editorial Calendars
  • Social Media Marketing
  • Manual Action & Algorithmic Penalty Removal & Recovery
  • Amazon Store Optimization

I enjoy writing about online marketing related topics and have been published on Social Media Today, BuzzStream, JeffBullas, Virante, SteamFeed, Tech Page One, Marketing Pilgrim, SEO.com, SEER Interactive, SLC|SEM, Duct Tape Marketing, Plus Your Business, SEMrush, Big Marketing, BuzzSumo, and am a moderator for the Content Marketing Community on Google Plus. I'm also a founding member in the Plus Your Business Academy. 

Contact me today to learn how I can help increase awareness, online traffic, and sales for your business!


Bragging rights
Google Analytics Certified, Inbound Marketing Certified Professional, Dell Certified Social Media & Community Professional
Work
Occupation
Digital Marketing Consultant
Skills
Search Engine Optimization (SEO), Social Media Marketing, Web Analytics, Content Marketing, Influencer Marketing, Semantic Search
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Huntington Beach
Previously
San Diego - Salt Lake City
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