Profile

Cover photo
Brian Jensen
Works at Congruent Digital
Attended University of Utah
Lives in Huntington Beach
8,797 followers|8,910,336 views
AboutPostsCollectionsPhotos

Stream

Brian Jensen

Shared publicly  - 
 
Google's Mobile Nearby Business Ads

These mobile "Nearby Businesses" ads looks strikingly similar to the local pack results directly below them.

It's very easy to miss the "Ads Nearby Businesses" disclaimer at the top of this pack as opposed to the green ad box next to the left of every display URL we traditionally see for paid ads.

This change to the layout makes the paid and organic results for this specific set of ads almost indistinguishable. 
6
2
Add a comment...

Brian Jensen

Google+ Local (GMB)  - 
 
GMB Traffic in Google Analytics

Can anyone confirm if clicks from a GMB local pack result show up in GA as organic sessions from Google? 
2
Jeevan Katwaru's profile photoMichael Andrews's profile photo
2 comments
 
By doing the above, you would then go to Acquisition -> Campaigns -> All Campaigns to see how many clicks your listing received. Use Google's Campaign URL Builder (ga-dev-tools.appspot.com - Campaign URL Builder — Google Analytics Demos & Tools) to create the link for your campaign. 
Add a comment...

Brian Jensen

Shared publicly  - 
 
10 Surprisingly Simple Lessons That Will Make You A Better Digital Marketer

Over the years, I've learned some important lessons that have helped me become more proficient as a digital marketing consultant.

In this post, I share the 10 most actionable takeaways that I feel other digital marketers could benefit from.

You'll learn why I feel channel attribution is vital to showing the value in your work, and also get tips on making your campaigns more effective

What's a lesson you've learned that has helped you refine your skills a marketer? 
1
Add a comment...

Brian Jensen

Shared publicly  - 
 
Google Updates AggregateRating Guidelines for Local Business Reviews

The new guidelines clearly state that reviews from 3rd party websites which I assume included Yelp and Google itself are no longer acceptable.

Only include reviews that have been directly produced by your site, not reviews from third- party sites or syndicated reviews.

This seems a little limiting as most non-ecommerce websites don't offer visitors the option to login and leave a review and star rating.

Critic Reviews

However, Google did just announce the availability of critic reviews for local businesses which supports AggregateRating markup. Critic reveiws that have been added and marked up on a local business's website can appear in their local Knowledge Graph cards.

Read the announcement on support of critic reviews here: http://goo.gl/ZMUfPX


1
Add a comment...

Brian Jensen

Shared publicly  - 
 
Google Expands AggregateRating Markup to Include Critic Reviews

Google recently announced that they are now supporting critic reviews for local businesses. By incorporating structured data to their sites, publishers can promote their content on local Knowledge Graph cards and users can enjoy a range of reviews and opinions.

Get the full story here: https://goo.gl/UdFK76
8
3
Skraban Zsuzsanna's profile photo
2 comments
 
.ppçccc . .. ..cvvvcc .
Add a comment...

Brian Jensen

Shared publicly  - 
 
Google Local Pack Ad Spotted

A paid ad was spotted recently in Google's local pack indicating that there is testing currently happening.

In June, Google announced and released local search ads on Google Maps, so this seems like a logical next step.

Kind of a bummer that this will likely be expanded to the local pack further increasing paid results and pushing organic even further down the page.

No official word from Google yet.

#localseo 
Since June, we've been waiting to see the first in the wild example of a Google Local pack ad. Well, Ryan Scollon posted on on Twitter (hat tip @JoyanneHawkins).This example shows one ad and three lo
1
1
Add a comment...

Brian Jensen

Shared publicly  - 
 
Mobile Rich Cards Expands to More Verticals

Google expands Rich Cards to local restaurants and online courses for US-based sites. 
2
Add a comment...

Brian Jensen

Shared publicly  - 
 
Google Announces Plans for Mobile-first Indexing

Recently, on the Google Webmaster Central Blog, Product Manager Doantam Phan, announced Google has started and will continue testing a mobile-first index.

"algorithms will eventually primarily use the mobile version of a site’s content to rank pages."

There's a lot of discussion around structured markup, so if you're not currently marking up your pages, now would be a good time to implement.

Click below to get specific recommendations on how to prepare your responsive or dynamic serving site. 
8
Add a comment...

Brian Jensen

Shared publicly  - 
 
Penguin 4.0 is Released

Penguin 4.0 is here and will be rolling out during the next few weeks. This will be the last official Penguin announced update as the algo. is now a real-time signal processed within its core search algorithm.

Penguin is also now more granular and devalues spam by adjusting ranking based on spam signals, rather than affecting the entire website. 
The latest announced release, Penguin 4.0, will also be the last, given its new real-time nature.
9
2
Rank Tools - Agencia SEO / Posicionamiento Web's profile photo
 
Indeed, the most important part of this announcement from Google is now Penguin is part of the core algorithm, so the links become semantic and therefore it is easier to determine the quality of the links rather than simply apply a penalti

I think this update of Google should not be called Penguin 4 since its union with the core raises the possibility that it was developed entirely within the core algo and therefore what we are seeing is an update of the core algorithm and not Penguin 4.
I share some this and other Penguin 4 ideas and consequences on rank.tools - Google Penguin 4 en tiempo real o algo mas?
Add a comment...

Brian Jensen

Shared publicly  - 
 
The Future of Mobile Search

Google is a mobile first company that is obsessed with delivering lightning fast results and providing the best user experience possible

An this post, industry thought leader +AJ Kohn puts together the pieces of Google's mobile strategy to predict the future of mobile search.

When every search result is an AMP page there’s little reason for users to click on a result to see that content. Should Google’s AMP project succeed, the future of mobile search could very well be swiping through content and the death of the blue link.
8
AJ Kohn's profile photoBrian Jensen's profile photo
2 comments
 
Thanks for the great content +AJ Kohn. I always look forward to seeing new post notifications in my inbox!
Add a comment...

Brian Jensen

Shared publicly  - 
 
Google to Drop Mobile-friendly" Label & Penalize Sites with Intrusive Interstitials

Yesterday on the Official Google Webmaster Central blog, Google announced two upcoming changes to mobile search results.

Now that 85% of all pages in mobile search are mobile-friendly, Google will be removing the mobile-friendly label to provide less cluttered search results.

Also announced is a penalty for intrusive interstitials including popups that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page.

Get the full story here: https://webmasters.googleblog.com/2016/08/helping-users-easily-access-content-on.html

#seonews
10
Add a comment...

Brian Jensen

Shared publicly  - 
 
How to Do Local Keyword Research

Keyword research for local businesses requires a different approach than research for national or global campaigns.

In this video tutorial, I share my process for using Google's Keyword Planner Tool to find keywords that can be used to guide a SEO/SEM digital marketing campaign.

#localseo #keywordresearch #keywordplanner
Learn how to multiple features in Google's Keyword Planner tool to find keywords and search volume for a specific service area or location
4
3
Add a comment...
Brian's Collections
Work
Occupation
Digital Marketing Consultant
Skills
Search Engine Optimization (SEO), Pay-Per-Click (PPC), Social Media Marketing, Web Analytics, Content Marketing, Influencer Marketing, Semantic Search, Local SEO
Employment
  • Congruent Digital
    Founder & CEO, present
  • SEER Interactive
    SEO Team Lead, 2014 - 2015
  • SEO.com
    Director of Traffic Acquisition, 2014
  • SEO.com
    SEO Manager currently working with Dell Inc., 2010 - 2013
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Huntington Beach
Previously
San Diego - Salt Lake City
Links
Contributor to
Links
Story
Tagline
If You Can't Measure It, You Can't Improve It
Introduction

Analytical digital marketing consultant with comprehensive experience in  Search Engine Optimization (SEO), Pay-Per-Click (PPC), Social Media Marketing and Content Marketing. 

I'm the founder and CEO of Congruent Digital, a boutique digital marketing agency that provides clients with an audience first approach to digital marketing.  I'm passionate about providing clients with customized integrated marketing strategies that deliver the right message to the right audience.

We proudly offer the following digital marketing services:

I enjoy writing about online marketing related topics and have been published on Social Media Today, BuzzStream, JeffBullas, Virante, SteamFeed, Tech Page One, Marketing Pilgrim, SEO.com, SEER Interactive, SLC|SEM, Duct Tape Marketing, Plus Your Business, SEMrush, Big Marketing, BuzzSumo and Online Super Ninja. 

I'm a moderator for the Content Marketing Community on Google Plus and also a founding member in the Plus Your Business Academy. 

Contact me today to learn how Congruent Digital can help your business increase online awareness, traffic, and sales for your business!


Bragging rights
Google Analytics Certified, Inbound Marketing Certified Professional, Dell Certified Social Media & Community Professional
Education
  • University of Utah
    Strategic Communications
Basic Information
Gender
Male