Access requires membership at - which I also highly recommend btw (no affiliation with me).
However, if as a company you are trying to make leaps in innovation, disrupt an industry etc., you need people that have no fear i.e. no fear of failure, no fear of reputation, no fear of change, no fear of working through the night. That = hiring young people, typically under 30. I was very much like that in my early career, but as I have gotten older i.e. wiser, I evaluate risk differently and I look at work differently. In my early career, work was life! Now its about my family - my priorities have naturally changed.
So its understandable to have an age bias in the tech industry. And although its folly for an organisation to ignore experience i.e. older people, I don't see this as pernicious as racism, sexism or homophobia.
Google has definitely made mistakes due to its lack of experience - remember the Wave, Buzz fiasco? Also, internally as an organisation the business was a chaotic mess around 2005-8 (I hear it still is!). But lets face it, Google would not have succeeded as it has with the same staff demographics as businesses such as Kodak, Nokia, GM et al.
Who has the time or resource to find 1000 things?
Of course, its not about silver bullets - rather the combination of doing small "things" that add up to a sum greater than its parts. I recon that is what Stephane is saying...
- Note Disqus sets 3rd party cookies so I could not comment on the post itself (I block all 3rd-party tracking by default!)
Even though I am a data expert am I am an advocate of end-user privacy and as such 3rd-party cookies (where my information is passed around the internet to who knows who) is a big no-no. As you know, European digital privacy law requires that my consent is given before I am tracked by any technique/method. So I was surprised not to see this on 's site...
</end of rant :/ >
This announcement is a big deal from Google. They are very much presenting themselves as a "data platform", not just search and advertising platform.
That was always the purpose of the Urchin acquisition back in 2005. But now things are becomeing much more integrated and holistic for marketers and web site owners. Its a big step up.
Once this is fully launched, it will be a formidable product suite form Google.
Note, this is very much an "enterprise data platform". All the products in the suite (6 in total, 4 new) will be paid-for products.
The two existing products are GA Premium and GTM - these are to be rebranded as Google Analytics 360 and Google Tag Manager 360.
What specifically catches my interest...?
1. Google Optimize 360
- the testing and personalisation product. A game changer in my view. Marketers can show consumers multiple variations of their site and then choose the version that works best for each audience. Its the same principal that Content Experiments was before, but much, much better. For example, define a complex segment in Google Analytics, then use only that segment for testing and optimising your content to.
2. Google Data Studio 360. This is a new data analysis and visualisation product - another game changer. It integrates data across all suite products and other data sources ― turning it into beautiful, interactive reports and dashboards. Built-in real-time collaboration and sharing is based on Google Docs technology. The market is desperate for a well-thought out, easy-to-use and affordable tool like this.
- University of BristolChemistry, 1989 - 1995
Brian Clifton (PhD), is a web metrics consultant, independent author and trainer who specialises in performance optimisation using Google Analytics. Recognised internationally as a Google Analytics expert, his latest book, the third edition of Advanced Web Metrics with Google Analytics is used by students and professionals world-wide.
Starting in web development and SEO as far back as 1997, he joined Google as the first Head of Web Analytics for EMEA (2005-8), building the first pan-European team of product specialists. A legacy of his work is the online learning centre for the Google Analytics Individual Qualification (GAIQ).
Brian is a guest lecturer at University College London (MSc, “Web Economics”) and Stockholm School of Economics, and has held the title of Associate Instructor at the University of British Columbia for his contribution to teaching modules in web analytics. You can hear him speak at numerous conferences around the word – particularly in Europe where he presents on working at Google, web analytics, digital marketing, content optimisation - and how these can all interlink to create a successful online business strategy.
- Search IntegrationDirector of Data Insights & Analytics, present
- Advanced Web MetricsFounder & Senior Consultant, 2015
- Head of Web Analytics, EMEA, 2005 - 2008
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