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Brian Clifton
Works at Search Integration
Attended University of Bristol
Lives in Sweden
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Brian Clifton

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Love this little ebook from +Matt Trimmer: 10 very useful tips - http://bit.ly/1S7rJfT  my favourite is #2 (way too often missed)

Access requires membership at +Smart Insights - which I also highly recommend btw (no affiliation with me).
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Very interesting LinkedIn article: When It Comes to Age Bias, Tech Companies Don’t Even Bother to Lie http://bit.ly/1S1qWgB. When I was at Google (circa 2005) the average was under 30 - I was 36 and definitely felt old...

However, if as a company you are trying to make leaps in innovation, disrupt an industry etc., you need people that have no fear i.e. no fear of failure, no fear of reputation, no fear of change, no fear of working through the night. That = hiring young people, typically under 30. I was very much like that in my early career, but as I have gotten older i.e. wiser, I evaluate risk differently and I look at work differently. In my early career, work was life! Now its about my family - my priorities have naturally changed.

So its understandable to have an age bias in the tech industry. And although its folly for an organisation to ignore experience i.e. older people, I don't see this as pernicious as racism, sexism or homophobia.

Google has definitely made mistakes due to its lack of experience - remember the Wave, Buzz fiasco? Also, internally as an organisation the business was a chaotic mess around 2005-8 (I hear it still is!). But lets face it, Google would not have succeeded as it has with the same staff demographics as businesses such as Kodak, Nokia, GM et al.
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[Good read] 6 Best Practices for Using Numbers to Inform Design: http://www.measuringu.com/blog/numbers-design.php via @MeasuringU(#4 so often missed)
Your job title doesn't have to be "researcher" or "statistician" to use data to drive design decisions. You can apply some best practices even when numbers aren't your best friend. It's actually easier when you're a designer to enhance your skills with quantitative data than for statisticians to ...
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Brian Clifton

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Some people have way too much time on their hands! Love this post on using the Google Analytics Measurement Protocol for tracking FitBit activity...
I’ve been interested for some time in the idea of tracking my life with Google Analytics. Let me take a step back for a moment. I’m in no way wanting to track myself to the depth and intricacy that Stephen Wolfram does. And while I like the idea of something like Exist, which pulls all sorts …
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Major development from Google: "Introducing the Google Analytics 360 Suite" http://analytics.blogspot.se/2016/03/introducing-google-analytics-360-suite.html - interesting stuff indeed
Our lives are filled with micro-moments: intent-rich moments when we turn to the nearest device to find a store, buy a product or look for answers to all kinds of wants and needs. In these moments, today's consumers decide what to do, where to go, and what to buy.
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Brian Clifton

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Good input from +Stéphane Hamel  (as always!) though I wanted to add some context to the statement: “You can’t improve a single thing by 1000% but you can improve a 1000 things by 1%”...

Who has the time or resource to find 1000 things?

Of course, its not about silver bullets - rather the combination of doing small "things" that add up to a sum greater than its parts. I recon that is what Stephane is saying...
https://www.clicktale.com/academy/blog/you-think-you-are-customer-centric-and-data-driven-but-are-you-really/

+ClickTale - Note Disqus sets 3rd party cookies so I could not comment on the post itself (I block all 3rd-party tracking by default!)
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 +Stéphane Hamel - always a pleasure to comment on your thoughts/input... Actually the clients we work with tend to still look for silver bullets in their data...

3rd-party tracking:
Even though I am a data expert am I am an advocate of end-user privacy and as such 3rd-party cookies (where my information is passed around the internet to who knows who) is a big no-no. As you know, European digital privacy law requires that my consent is given before I am tracked by any technique/method. So I was surprised not to see this on +ClickTale 's site...
</end of rant :/ >
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Unfortunately I cannot make Super Week Jamaica this year http://superweek.com.jm. But I do I have a 30% ticket discount code: BRIAN30 :)
Conference Venue. Superweek Jamaica 2016 will be held at the glorious Half Moon Resort located in the heart of Montego Bay, just 64 steps from the Caribbean Sea and the dolphins. The resort is just 10 minutes from the airport; roundtrip transportation can be arranged for just $20.
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Very useful tips for when you need to get advanced with GTM...
This time I'm writting down some tips for when you guys are playing around with the custom HTML tags or custom JavaScript variables not only for Google Tag Manager, but for any other TMS or website. Most times due the projects deadlines or maybe just lazyness, the code we use (I include myself ...
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Google Analytics 360 Suite - This is a major development from Google: http://analytics.blogspot.se/2016/03/introducing-google-analytics-360-suite.html - interesting stuff indeed. My initial thoughts below...

This announcement is a big deal from Google. They are very much presenting themselves as a "data platform", not just search and advertising platform.

That was always the purpose of the Urchin acquisition back in 2005. But now things are becomeing much more integrated and holistic for marketers and web site owners. Its a big step up.

Once this is fully launched, it will be a formidable product suite form Google.

Note, this is very much an "enterprise data platform". All the products in the suite (6 in total, 4 new) will be paid-for products. 

The two existing products are GA Premium and GTM - these are to be rebranded as Google Analytics 360 and Google Tag Manager 360.

What specifically catches my interest...?

1. Google Optimize 360
 - the testing and personalisation product. A game changer in my view. Marketers can show consumers multiple variations of their site and then choose the version that works best for each audience. Its the same principal that Content Experiments was before, but much, much better. For example, define a complex segment in Google Analytics, then use only that segment for testing and optimising your content to.

2. Google Data Studio 360. This is a new data analysis and visualisation product - another game changer. It integrates data across all suite products and other data sources ― turning it into beautiful, interactive reports and dashboards. Built-in real-time collaboration and sharing is based on Google Docs technology. The market is desperate for a well-thought out, easy-to-use and affordable tool like this.
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Anyone lucky enough to attend/speak at SuperWeek Jamaica this year? The Superweek event, usually set in Hungary in January each year, has been on my to-do list for a while, yet so far I have not been able to get there. Other smart folks (+Stéphane Hamel , +David Vallejo , +Yehoshua Coren et al) tell me its damn good and I should be there. Now there is an event in Jamaica - way too tempting! 
http://superweek.com.jm/
Conference Venue. Superweek Jamaica 2016 will be held at the glorious Half Moon Resort located in the heart of Montego Bay, just 64 steps from the Caribbean Sea and the dolphins. The resort is just 10 minutes from the airport; roundtrip transportation can be arranged for just $20.
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Highly recommended! Sadly I can't go to Jamaica this time but I will go back to Hungary and certainly Jamaica next year!
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Every once in a while I have the privilege to be interviewed by smart people in our industry. It gives me the opportunity to step back from my day-to-day work and look at the direction digital analytics and digital marketing is going, why it is so, and what it means.

In my latest interview I discuss what still frustrates me with digital analytics, what I am doing to overcome those obstacles, what team it takes to produce insights (not just more reports!), and how to nurture and develop such as team.

The interview is with +Amin Shawki of +InfoTrust . At the very least, read the 8 summary items. Do those resonate with you?
Brian Clifton (PhD) is a measurement strategist, advisor and renowned practitioner of performance optimization using Google Analytics. He is also the author of Successful Analytics. Hear his thoughts on how to adopt company-wide analytics initiatives, how he’s seen the industry evolve over the years, and his perspective on hiring talent and finding good analytics partners. …
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Education
  • University of Bristol
    Chemistry, 1989 - 1995
Basic Information
Gender
Male
Story
Tagline
Advanced web metrics is about doing the basics very well and applying it in a clever way...
Introduction

Brian Clifton (PhD), is a web metrics consultant, independent author and trainer who specialises in performance optimisation using Google Analytics. Recognised internationally as a Google Analytics expert, his latest book, the third edition of Advanced Web Metrics with Google Analytics is used by students and professionals world-wide.

Starting in web development and SEO as far back as 1997, he joined Google as the first Head of Web Analytics for EMEA (2005-8), building the first pan-European team of product specialists. A legacy of his work is the online learning centre for the Google Analytics Individual Qualification (GAIQ).

Brian is a guest lecturer at University College London (MSc, “Web Economics”) and Stockholm School of Economics, and has held the title of Associate Instructor at the University of British Columbia for his contribution to teaching modules in web analytics. You can hear him speak at numerous conferences around the word – particularly in Europe where he presents on working at Google, web analytics, digital marketing, content optimisation - and how these can all interlink to create a successful online business strategy.

Bragging rights
200 burpees in 9:18...! Former international weightlifter, proud father of Alex and Emma
Work
Occupation
Author, web metrics consultant, Google Analytics expert, guest lecturer
Employment
  • Search Integration
    Director of Data Insights & Analytics, present
  • Advanced Web Metrics
    Founder & Senior Consultant, 2015
  • Google
    Head of Web Analytics, EMEA, 2005 - 2008
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Sweden
Brian Clifton's +1's are the things they like, agree with, or want to recommend.
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Charts are one of the best ways to show a concept to someone. They are a great form of visual communication because they show the trend or p

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Introducing Content Grouping in the Behavior Flow - Analytics Blog
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Google Content Experiments – A good or bad feature?
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In the past month, Google quietly made a change aimed at encrypting all search activity — except for clicks on ads. Google says this has bee

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Advanced Web Metrics
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Official site for the best selling book, Advanced Web Metrics with Google Analytics by Brian Clifton

The Small Business Guide to Google Analytics
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A straight-forward guide to getting your Google Analytics set up and running.