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Brian Clifton
Works at Search Integration
Attended University of Bristol
Lives in Sweden
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For all you implementers - you will love this. An upgrade to a small but very powerful (clever) tool to debug your GA setup. 
 
Real-Time Data Validation with Google Tag Assistant Recordings

We’ve said it before and we’ll say it again: great analytics can only happen with great data.  

That's why we've made it a priority to help our users confirm that their data is top-quality. Last year we released our automated data diagnostics feature, and now we’re proud to announce the launch of another powerful new feature: Google Tag Assistant Recordings.  

This tool helps you instantly validate your Google Analytics or Google Analytics Premium implementation. If it finds data quality issues, it helps you troubleshoot them and then recheck them on the spot.  It’s available as part of the Google Tag Assistant Chrome Extension.

Learn more in today's blog post at: http://goo.gl/q2YhG4
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Sounds VERY powerful!!
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On-site Versus Off-site Analytics – Which is Accurate?
For my latest post I discuss how to keep your sanity when trying to compare numbers from your different tools... Read more at: http://bit.ly/1hiyydB
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A great visualisation though often I feel such creativity is at the expense of data rigour... For example financial services (controlled by a handful of countries) would be better to excluded from this...
 
With all the stock market stuff going on, now is a good time to look at this delightful visualization of the size of the world economies. The data is segmented by Services (dark), Industry (light), Agriculture (lightest). 

You can quickly see world powers, and rest of the world (8%!).

It is not surprising that the US is mostly Services, it is a bit surprising (to me) that China is that big in that same bucket. 

Think of the influence that some tiny countries hold: Norway, Switzerland, Sweden, Belgium etc. 

How extraordinary is it that India is not that much bigger than Spain (!!)? Or, for that matter, contrasting Russia and the UK or even France!

One macro observation from this Voronoi diagram is that humanity used to pay for stuff - food, things -, and now we pay for "services." I'm sure there are implications of that, what do you think they are? 

As an example, I worry that a lot of money being made on Wall Street is money being produced out of thin air (from the mere act of trading or access to faster information - high-frequency trading). No value is being added to humanity, but a few are making lots out of thin air (rather than, I suppose, planting rice :)).

Image source: http://goo.gl/DGGKoh
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[ Interview ] Q: Why I write books about Google Analytics...
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Interesting comments/thoughts from a veteran of our our industry...
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[ Useful tool ] Onsite backup technique of your Google Analytics Data http://www.analyticsmarket.com/blog/google-analytics-backup-copy … - good idea for data sensitive orgs (reminds me of Urchin!)
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A small but very powerful (clever) tool to debug your GA setup. 
 
Real-Time Data Validation with Google Tag Assistant Recordings

We’ve said it before and we’ll say it again: great analytics can only happen with great data.  

That's why we've made it a priority to help our users confirm that their data is top-quality. Last year we released our automated data diagnostics feature, and now we’re proud to announce the launch of another powerful new feature: Google Tag Assistant Recordings.  

This tool helps you instantly validate your Google Analytics or Google Analytics Premium implementation. If it finds data quality issues, it helps you troubleshoot them and then recheck them on the spot.  It’s available as part of the Google Tag Assistant Chrome Extension.

Learn more in today's blog post at: http://goo.gl/q2YhG4
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[~Help required~] I hate scammers i.e. con people - I was just contacted by "Windows Technical Support" about my PC being hacked. Really? Feigning time pressure I asked if I could ring back. Their number: 001 571 303 9979  - but how can we stop them preying on more vulnerable users?
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I like the broad point of this article i.e. it is people, not tools that make smart decisions. For Google Analytics specific team building, take a look at my recent webinar with +InfoTrust at http://bit.ly/1hE5VZa (or get the book - Chapter 8 of Successful Analytics)
Looking to optimize your analytics investment? Hint: It's not just about the tools. Here's what—and who—it takes for successful marketing measurement.
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Avoid creating a white elephant with your organisation 's data...
 
Warning: controversy ahead!
Why digital marketers must own marketing data

Hmm... I'm sorry +Sweetspot Intelligence , but I have to disagree with some points in this article of yours.

- the fact "only 30% of marketers are responsible for handling company data" isn't a bad thing. When you suffer from funnel vision, everything in an organization appears through the lenses of marketing. There are very good reasons why marketers don't handle all of company data like sales and customers data!
- but, I agree with you "external ownership" - such as when external agencies lock-down access to the data they collect - is a malpractice. But if by "external" you imply "external to marketing", then I totally disagree;
- data integrity & security: seriously? don't pretend marketers have a better understanding of security imperatives than, say, IT people have, that would be totally wrong;
- "Marketing departments, however, may not gain the full assurance" - right, just as IT departments certainly won't trust marketers can implement security best practices.
 
I think generally speaking, this article confuses ownership and proper roles & responsibilities. All of the "benefits" outlined in this article could be accomplished through proper governance by empowering marketers to have access to the right data, at the right time, in the right format, with proper security controls in place. The part where I agree the most is the conclusion: "In the long run, however, the benefits of improved data availability, usability, integrity and security to marketers will be enormous.". Don't think merely moving ownership will solve anything.

I wonder what others think.

http://www.sweetspotintelligence.com/en/2015/08/20/digital-marketers-must-marketing-data/
To enjoy the best possible availability, usability, integrity and security of data, Marketing departments must have ownership. Countless benefits arise from such
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Useful tool for checking the presence of Google Analytics tracking code - and its Free!
Don't wait until report time to find mistakes. Check your entire site for Google Analytics code, for free.
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Great UX tip form +David Stockelberg  to differentiate ebook covers from the print version - now live on Amazon (they were all the same cover - the default conversion). Even established authors make mistakes...!
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Education
  • University of Bristol
    Chemistry, 1989 - 1995
Basic Information
Gender
Male
Story
Tagline
Advanced web metrics is about doing the basics very well and applying it in a clever way...
Introduction

Brian Clifton (PhD), is a web metrics consultant, independent author and trainer who specialises in performance optimisation using Google Analytics. Recognised internationally as a Google Analytics expert, his latest book, the third edition of Advanced Web Metrics with Google Analytics is used by students and professionals world-wide.

Starting in web development and SEO as far back as 1997, he joined Google as the first Head of Web Analytics for EMEA (2005-8), building the first pan-European team of product specialists. A legacy of his work is the online learning centre for the Google Analytics Individual Qualification (GAIQ).

Brian is a guest lecturer at University College London (MSc, “Web Economics”) and Stockholm School of Economics, and has held the title of Associate Instructor at the University of British Columbia for his contribution to teaching modules in web analytics. You can hear him speak at numerous conferences around the word – particularly in Europe where he presents on working at Google, web analytics, digital marketing, content optimisation - and how these can all interlink to create a successful online business strategy.

Bragging rights
200 burpees in 9:18...! Former international weightlifter, proud father of Alex and Emma
Work
Occupation
Author, web metrics consultant, Google Analytics expert, guest lecturer
Employment
  • Search Integration
    Director of Data Insights & Analytics, present
  • Advanced Web Metrics
    Founder & Senior Consultant, 2015
  • Google
    Head of Web Analytics, EMEA, 2005 - 2008
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Sweden
Brian Clifton's +1's are the things they like, agree with, or want to recommend.
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Google Content Experiments – A good or bad feature?
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Advanced Web Metrics
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The Small Business Guide to Google Analytics
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A straight-forward guide to getting your Google Analytics set up and running.

Big Data: the backlash begins
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After a cycle of hype, reality sets in. Big Data isn’t going to save the world.

Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models - Occa...
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Learn pros and cons of seven standard multi-channel attribution models, and how to create a powerful custom model. Optimize marketing budget