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Brian Clifton
2,050 followers -
Advanced web metrics is about doing the basics very well and applying it in a clever way... Founder of verified-data.com
Advanced web metrics is about doing the basics very well and applying it in a clever way... Founder of verified-data.com

2,050 followers
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Part of my job involves auditing Google Analytics setups in order to establish the quality of the data collected. This video story brings together some of the extraordinary findings of my work. Its a study of 75 enterprise websites using Google Analytics. I describe the audit methodology and display the results in a visual scorecard format.

The results are somewhat surprising (and depressing) in that they show the general poor quality of data that organisations are working with – an average Quality Index score of only 35.7 out of 100. One surprising metric is that 1 in 5 websites had a PII issue i.e. were collecting personal information into Google Analytics reports…

http://bit.ly/2MLdLQt
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The Impact of using AnonymizeIP on your Google Analytics Data. A detailed study of 1 million sessions with global results.

https://brianclifton.com/blog/2018/06/19/impact-of-anonymizeip/
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I must admit that the new Google Analytics documentation about the GDPR specific Data Retention setting is confusing! The assumption from many clients is that ALL data older than NN months is going to be deleted i.e. a cliff-edge effect where any report older than say 26 months is going to be empty. The setting is important, but its effect is not a dramatic as you might first think as I explain in my latest post…

https://brianclifton.com/blog/2018/05/14/clarifying-analytics-data-retention/
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I must admit that the new Google Analytics documentation about the GDPR specific Data Retention setting is confusing! The assumption from many clients is that ALL data older than NN months is going to be deleted i.e. a cliff-edge effect where any report older than say 26 months is going to be empty. The setting is important, but its effect is not a dramatic as you might first think as I explain in my latest post…

https://brianclifton.com/blog/2018/05/14/clarifying-analytics-data-retention/

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It's tricky for many to get their head around the implications of GDPR - in particular the obligations around website visitor tracking. So now that the dust is finally starting to settle, I have formalised the recommendations I make to clients in my latest article: Google Analytics, GDPR and Consent. Essentially, to answer the recurring question: "Is explicit consent required before I can track my visitors?" Of course the answer is, it depends... https://brianclifton.com/blog/2018/04/16/google-analytics-gdpr-and-consent/

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It's tricky for many to get their head around the implications of GDPR - in particular the obligations around website visitor tracking. So now that the dust is finally starting to settle, I have formalised the recommendations I make to clients in my latest article: Google Analytics, GDPR and Consent. Essentially, to answer the recurring question: "Is explicit consent required before I can track my visitors?" Of course the answer is, it depends... https://brianclifton.com/blog/2018/04/16/google-analytics-gdpr-and-consent/
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A privilege to be interviewed by Ehsan Noroozi for his #onlinefolket podcast series. We discuss the specialisation of the analyst, #dataQuality, #analyticsMaturity (or not), and building a team/working with an agency: http://bit.ly/2B6VS8y

- in English with 2 minute Swedish intro.
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Remove PII from Google Analytics - before its collected

Essentially, I had been looking for a way to block Personally Identifiable Information (PII) hits at the collection level i.e. using GTM, before the hit is sent to Google Analytics. Why do this? Putting the obvious requirement to not gather PII to one side, if you are adding filters to your GA Views in order to delete PII it is too late – the problem has already occurred. That is, if you have already sent the personal data to Google, then you have already broken the GDPR compliance!

In my latest post, I extend the original method developed by Simo Ahava by building out the regex more – for a more sophisticated email detection, and to capture other PII types…

http://bit.ly/2gXzPsn

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Remove PII from Google Analytics - before its collected

Essentially, I had been looking for a way to block Personally Identifiable Information (PII) hits at the collection level i.e. using GTM, before the hit is sent to Google Analytics. Why do this? Putting the obvious requirement to not gather PII to one side, if you are adding filters to your GA Views in order to delete PII it is too late – the problem has already occurred. That is, if you have already sent the personal data to Google, then you have already broken the GDPR compliance!

In my latest post, I extend the original method developed by +Simo Ahava by building out the regex more – for a more sophisticated email detection, and to capture other PII types…

http://bit.ly/2gXzPsn
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If you haven’t gotten around to reading my latest book – Successful Analytics – or want get one for a colleague/client, here is a great opportunity… I am running a one-time sale of 50% OFF all paperback orders – for 1 month only (hard stop of 13-Aug-2017).

There is limited stock, so its a first come first served basis. Just go to the Amazon store closest to you (buy 2 and Amazon shops for free!):

https://brianclifton.com/blog/2017/07/13/get-successful-analytics-book-at-50-discount-one-time-sale/
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