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Brian Clifton
Works at Search Integration
Attended University of Bristol
Lives in Sweden
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Brian Clifton

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Interesting comments/thoughts from a veteran of our our industry...
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Brian Clifton

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Great UX tip form +David Stockelberg  to differentiate ebook covers from the print version - now live on Amazon (they were all the same cover - the default conversion). Even established authors make mistakes...!
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Nice updates to G Docs. Sometimes its difficult to remember this is a web based app! I remember when this first launched in 2006 - I was at Google then and knew some folks working at MSFT. You should have seen the shock on their faces when it was announced... Great product.
 
Today's updates to Sheets give you more ways to visualize and analyze your data on the web.  Our favorite new features?  Previewing formula results instantly and new tools for customizing charts.  

Check out all the updates on our blog (goo.gl/sfvNom) and try them (sheets.google.com) today.
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Insights, not data, is what gives organisations a competitive advantage. As +Avinash Kaushik  often says, "don't puke data". Hence last week I spoke about Building An Insights Team. For my next webinar in this series I focus on how to deliver insights & success stories. Join me with +InfoTrust  this Weds 03-Jun @1pm EST to discuss.

Free to register webinar at http://goo.gl/J5z4oc

If you have my latest book, Chapter 10 is the content we will be using for the basis of the discussion.
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I love this image - a different view of organisation KPIs. Found by +Sara Clifton  on LinkedIn 
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People, not tools are what drives data driven businesses. It is the principal behind  +Avinash Kaushik 90:10 rule that I first listened to him present in 2005. Hence Building An Insights Team is what my next webinar is about... Join me with +InfoTrust this Weds 27-May  @1pm EST to discuss: http://goo.gl/Q5q1Qc

If you have my latest book, Chapter 8 is the content for this webinar discussion.
Title: Building an Analytics Team – Conversation with Brian Clifton Presenters: Brian Clifton, Search Integration & Michael Loban, InfoTrust Date:  May 27th at 1:00pm EST In our first webinar with Brian Clifton, we have asked Brian to share his insights on building a web analytics team. In his latest book, Successful Analytics – Gain Business Insights By Managing Google Analytics, Brian has dedicated a whole chapter to outline how to build a succ...
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Brian Clifton

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[ Useful tool ] Onsite backup technique of your Google Analytics Data http://www.analyticsmarket.com/blog/google-analytics-backup-copy … - good idea for data sensitive orgs (reminds me of Urchin!)
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Define: Digital Analytics. I enjoy doing interviews – listening to other people’s questions gives me a different perspective compared to the questions I ask of myself (and of data) all the time… This question came form Manu Jeevan as part of his interview for the Big Data Made Simple blog. It made me think about something that has been troubling me for some time… Read more: http://bit.ly/1fhheVE
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Brian Clifton

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Insights, not data, is what gives organisations a competitive advantage. As +Avinash Kaushik  often says, "don't puke data". Hence last week I spoke about Building An Insights Team. For my next webinar in this series, I focus on how to deliver insights & success stories. Join me with +InfoTrust  this Weds 03-Jun @1pm EST to discuss.

Free to register at http://goo.gl/CxvCVJ

If you have my latest book, Chapter 10 is the content we will be using for the basis of the discussion.
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My latest blog post is about the spam you get in your GA reports that pollute data. I have seen this effecting as much as 50% of referral traffic! Read my two fixes to all but eliminate the problem: https://goo.gl/sXMoRm
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+Brian Clifton I read Advanced web Metrics with Google Analytics, the third edition, few years ago but did not get occasion to chat with you before. Let us know what Google think to do to stop spam in GA. thanks for your work
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People, not tools are what drives data driven businesses. It is the principal behind  +Avinash Kaushik 90:10 rule that I first listened to him present in 2005. Hence Building An Insights Team is what my next webinar is about... Join me with +InfoTrust this Weds 27-May @1pm EST to discuss:

Free to register at http://goo.gl/Q5q1Qc

If you have my latest book, Chapter 8 is the content we will be using for the basis of the discussion.
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Brian Clifton and Avinash Kaushik on Customising Google Analytics to improve Digital Marketing Successful Analytics is the title of a new book by Brian Cli. Marketing topic(s):Google Analytics Setup. Advice by Dave Chaffey.
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Education
  • University of Bristol
    Chemistry, 1989 - 1995
Basic Information
Gender
Male
Story
Tagline
Advanced web metrics is about doing the basics very well and applying it in a clever way...
Introduction

Brian Clifton (PhD), is a web metrics consultant, independent author and trainer who specialises in performance optimisation using Google Analytics. Recognised internationally as a Google Analytics expert, his latest book, the third edition of Advanced Web Metrics with Google Analytics is used by students and professionals world-wide.

Starting in web development and SEO as far back as 1997, he joined Google as the first Head of Web Analytics for EMEA (2005-8), building the first pan-European team of product specialists. A legacy of his work is the online learning centre for the Google Analytics Individual Qualification (GAIQ).

Brian is a guest lecturer at University College London (MSc, “Web Economics”) and Stockholm School of Economics, and has held the title of Associate Instructor at the University of British Columbia for his contribution to teaching modules in web analytics. You can hear him speak at numerous conferences around the word – particularly in Europe where he presents on working at Google, web analytics, digital marketing, content optimisation - and how these can all interlink to create a successful online business strategy.

Bragging rights
200 burpees in 9:18...! Former international weightlifter, proud father of Alex and Emma
Work
Occupation
Author, web metrics consultant, Google Analytics expert, guest lecturer
Employment
  • Search Integration
    Director of Data Insights & Analytics, present
  • Advanced Web Metrics
    Founder & Senior Consultant, 2015
  • Google
    Head of Web Analytics, EMEA, 2005 - 2008
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Sweden
Brian Clifton's +1's are the things they like, agree with, or want to recommend.
Making tag management more accessible and powerful - Analytics Blog
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Many large enterprises use Google Tag Manager to streamline and simplify website and mobile app tagging. It helps marketers control the end-

Creating Charts for Presentations | Visually Blog
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Charts are one of the best ways to show a concept to someone. They are a great form of visual communication because they show the trend or p

Building a bridge from CMO to CIO
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Introducing Content Grouping in the Behavior Flow - Analytics Blog
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Content Groupings let you group pages and content into a logical structure that reflects how you think about your site. The Behavior Flow vi

Physical Analytics Part 2: Tracking Doors, Windows, & More with Goog...
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See how often people come into your house or store with Google Analytics. In my last post I went over all how I use the measurement protocol

New user and sequence based segments in the Core Reporting API - Analyti...
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Advanced Topics (79); AdWords (20); Analytics API (65); Announcements (165); Beginner Topics (51); Business Insights (60); Case Study (29);

Universal Analytics: Out of beta, into primetime - Analytics Blog
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Universal Analytics is the re-imagining of Google Analytics for today's multi-screen, multi-device world and all the measurement challenges

Tell a Meaningful Story With Data - Analytics Blog
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This article was originally posted on Google Think Insights. Most organizations recognize that being a successful, data-driven company requi

Ecommerce conversion rates - Smart Insights Digital Marketing Advice
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Our compilation comparing average conversion rates for retail sites and other industry sectorsAs you will know, conversion rate is often use

Google Content Experiments – A good or bad feature?
www.advanced-web-metrics.com

Quote: "Content Experiments sucks and I will never use it for any of my clients....run away" The above snippet came from a post by Michael W

Post-PRISM, Google Confirms Quietly Moving To Make All Searches Secure, ...
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In the past month, Google quietly made a change aimed at encrypting all search activity — except for clicks on ads. Google says this has bee

MediaPost Publications TagMan Claims Inaccuracies In Google's Analytics ...
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TagMan Claims Inaccuracies In Google's Analytics Platform - 08/26/2013

Advanced Web Metrics
www.analytics-debugger.com

Official site for the best selling book, Advanced Web Metrics with Google Analytics by Brian Clifton

The Small Business Guide to Google Analytics
www.simplybusiness.co.uk

A straight-forward guide to getting your Google Analytics set up and running.

Big Data: the backlash begins
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After a cycle of hype, reality sets in. Big Data isn’t going to save the world.

Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models - Occa...
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Learn pros and cons of seven standard multi-channel attribution models, and how to create a powerful custom model. Optimize marketing budget

Re: Multiple data series in multiple columns not rendering in XY scatter...
productforums.google.com

Google Product Forums · Re: Multiple data series in multiple columns not rendering in XY scatter chart as separate. APL+, 2013-jul-01 20:55.