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"And the hot market for 'native' advertising shows a hunger for something — anything! — that’s different from the banner, even a big fancy banner."
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Chris Handy's profile photoJessica Frick's profile photo
 
Agreed. I have been thinking a lot about the "sponsored stories" in Facebook, and other ways to make ad consumption a more natural part of browsing. I agree with your thought that the most effective ads are those in the tradition of Paul Harvey. In the web's case, a more natural and fluent appearance.
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