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To me the oncoming of social over the years has been one of the biggest disruptions to people building good websites and seeing increased competition in the SERPs.

Its unbelievable to me how many businesses waste the amount of time they do building a 300 person Twitter following, meanwhile their site is 4 pages big and gets 7 daily unique visitors.

Rick Kranz's profile photo
I see this behavior all the time with well established companies. They just abandon their website and jump into social media and then after months of tweeting they wonder why they are still not getting any leads.
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