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Brian Buckley
Works at British Columbia Institute of Technology
Attended University of Phoenix
Lives in Surrey, BC
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Steve Denning reveals how clueless he is about Google+... again!

Pro tip: If you want serious traffic to your column, say Google+ is dead. Your page will be hammered by hoards of passionate Google+ fans who come to disagree with you. 

It's a lesson Steve Denning learned for his first "Google+ is dead" column, so now he's back for another helping of Google+ traffic in his latest missive, called "Has Google+ really died?" 

http://www.forbes.com/sites/stevedenning/2015/04/23/has-google-really-died/

(I'm not criticizing Denning -- yet! -- I myself drive huge traffic from Google+ to my own columns. That's because Google+ is very much alive.) 

Anyway, Denning launches into a defense of his first column, but succeeds mainly in demonstrating a profound ignorance about Google+. 

I'm here to help. 

Here's what Steve Denning got wrong: 

1. Assuming public posts = active use.

Denning is relying on a spectacularly useless metric for defining active use, which is public posting (by relying on the Stone Temple Consulting report).

It doesn't take into account the default kind of post, which is non-public. A huge number of users have stage fright about posting publicly, and a probably even huger number don't know their posts are public. (If you want to criticize Google+, here's one criticism you can levy -- the whole Public vs. Circles posting issue is confusing to new users.) 

It doesn't take into account people who mainly or exclusively engage through comments. Because Google+ organizes posts differently than, say, Twitter, comments are not viewed as "posts," even though people are fully engaged in social interaction through comments. If I comment on something posted on Twitter, my comment is counted as a full-blown "post" or Tweet. If I post the same comment to the same post on Google+, my comment is not counted as anything by Stone Temple. 

It doesn't take into account people who mainly "consume" content without commenting much, even though they feel they're active users of Google+. 


2. Trying to have it both ways on the accidental "users."

Denning again goes astray by relying on Stone Temple's skewed messaging on their report. Yes, when you get a Google password for some other Google property, that counts as a Google+ account. So most of the 2.2 billion Google users aren't really Google+ users in actual fact. They then go on to use "randomly selected" profiles knowing full well that most of these are non users. 

You can't have it both ways. Either they're users to be counted as users, in which case Google+ is vastly bigger than Facebook -- or they're non users, and not to be counted in numbers about how active the average "user" is. 


3. Failing to appreciate the nature of the Google+ "cult."

Denning points out that many comments on his first column "seemed to resemble that of people defending a struggling religious cult, rather than the users of a mere software tool."

The gratuitous word "struggling" is passive-aggressive spin to support his narrative. But the point is well taken. Google+ people sound like a cult. Just like Apple fans. Or Android fans. Or Reddit users. 

Unlike Twitter or Facebook, Google has created an army of truly passionate users. 

In fact Apple is a perfect comparison. Apple has less than 7% of the global PC market. Does anyone say Apple's PC business is "dead"? No, because they have the highest-quality PCs and laptops and the highest-quality customers (in terms of income and education levels) -- exactly like Google+. 

Nobody likes to hear me say this, but Google+ is the Apple of social networks. (Actually, I think Guy Kawasaki was first to say something like this.) 

It's not a place like Facebook for grandma to post cat photos. And it's not a place like Twitter for people to speak in hashtag code and URLs. It's the only place where you can pursue your passions will brilliant, like-minded people who are truly interested in the same things you are. 

Yes: Google+ is a "cult." Only the highest quality tech products produce "cults." 


4. Equating tech press echo chamber bias with the "emerging consensus."

Denning trots out a smattering of Google+ hater headlines to provide "evidence" for the "emerging consensus" about Google+. (And check the numbers: Those articles got HUGE traffic from the Google+ "cult," too.)

As I've said many times, the press hates Google+ precisely BECAUSE it's not a ghost town. Any post on Google+ by a prominent writer will be greeted by long, well thought-out criticisms, challenging the writer's assumptions and calling the writer out for mistakes. Google+ isn't easy and breezy for public writers like Twitter and even Facebook are. 

This is the last thing a journalist wants after writing and editing all day. 

What the tech press wants is Twitter, where they can dash off quick and clever lines off the top of their heads (like this one: https://twitter.com/MikeElgan/status/591584837347061762 ) that will be neither challenged nor heavily discussed. 

That's why the tech press feels so threatened by Google+. There's too much going on: too much argument, too much to read. And so they've been out to kill it from the beginning. 


5. Equating dismantling with abandonment.

Denning quotes more Twitter-loving echo chamber journalists who assume Google spinning off things like Hangouts or Photos would be evidence for neglect and decline. (These are the same kind of journalists who said that Google moving Glass into its own product group meant that they're killing it.) It's all just wishful thinking by Plus haters in the press.

Fact is, the unnatural integration of everything years ago was just a strategy Google was trying. It didn't have the desired effect, honked off a bunch of people who didn't want things to be integrated, so now they've changed the strategy. 

The experience of using Google+, and the benefits, haven't changed one bit. (In fact, It would be improved by further de-coupling, specifically if YouTube and their trolls were surgically removed.)


6. Pretending to have tried Google+.

Denning says his "own efforts to love Google+ were unsuccessful." Looking at his profile, I see that he's posted publicly twice ever, hasn't even filled out his profile or even uploaded a profile banner pic. Running a search, I see that he doesn't engage with comments or communities. 

Steve Denning is a non-user. He has NOT made an effort to love Google+. I imagine if he had only posted two tweets on Twitter, he wouldn't understand that social network either. 

And this item is related to....


7. Completely failing to understand Google+ fan opposition to yet another non-user saying Google+ is dead.

Denning is making the mistake of publically making the same mistake many people have before. As I've pointed out many times, you cannot understand the power and the glory of Google+ unless you really use it. 

Denning is just another Arthur Spooner: 

https://plus.google.com/113117251731252114390/posts/9LE3GM6sLBF

Denning and other Arthur Spooners are confused about why Google+ fans have an issue with this phenomenon. And so I'm going to make it so clear that nobody who reads this can retain their confusion. Here goes. 

1. Google+ is the best social anything ever. 

2. This can be only understood if you're truly active on G+ for weeks or months. 

3. Influential writers who have not taken the time to understand have slammed Google+ from a place of ignorance. 

4. Because this has been repeated so many times, many, many people think Google+ is "bad" in some way. 

5. Bottom line: Ignorant people are the biggest threat to Google+, and are hurting the reputation of best social anything ever. 

Is that clear enough? 


8. Failing to appreciate the importance of Google+ for Google itself.

Google isn't going to kill Google+ because the site provides huge benefits for the company. 

First, Google+ is a necessary social component for Google's wearable computing platforms -- you know, the future of computing? 

Google Glass and Android Wear and future initiatives rely heavily on Google+ for understanding user social graphs, displaying birthdays, sharing photos and videos and much more. 

Google+ is a great platform for Google employees, engineers and executives to brainstorm, announce things, and learn about their most passionate fans and users. (Where else would they do this, Facebook?)

Google+ is still useful for cultivating the most passionate fans of Google itself, as well as Android. Google+ puts the "cult" in cultivating. Google would be insane to cut their most loyal, passionate and enthusiastic users off at the knees. 

In a nutshell, Steve Denning is just plain wrong about Google+. 

(Photo is massively unrelated to the post)
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Hey +Brian Buckley All is well with me as well! I've cut down a bit myself. So I certainly understand what you mean.
 
Building Our Nest

A nesting pair of great blue herons getting ready for business.

#greatblueheron   #birdphotography   #nesting  
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+Carmilita Zotomayor-Riveral thanks to your for your re-share :)
 
Heron Searching for Building Materials

A Great Blue Heron at the heron rookery in Tsawwassen, BC out looking for twigs to use in building a nest.

We visited last weekend and saw hundreds of herons getting ready for that special season. It was very cloudy, but we managed to get a few good shots out of the hundreds we took.

#heron   #greatblueheron   #birdphotography  
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thanks +Roland Boykin and good morning to you, too :)
 
It's Java Time

My morning drip today is actually from Java, and it's just splendid.

Hope your day is going well so far. Time for another cup.

#coffee #coffeelovers #goodmorning
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+Brian Buckley feliz jueves :)
 ·  Translate
 
Great Photo

thanks +sinisa majetic :)

#owl   #owlphotography   #naturephotography  
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Thanks for sharing. 
 
I Love Fishing ... But I Hate Phishing

And I have five email addresses, so I get a lot of garbage mail. Most of it I just delete and move on, wondering what I would see if I had no filtering in place.

Once in a while something like this comes through and I have to ask, "DO YOU EVEN TRY".

It's sad to say but maybe I'm falling into the demographics to be targeted as a potentially vulnerable senior.  Hmmm

That is all.

#stopphishing   #phishing   #email  
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Brian Buckley

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That is for sure...
 
True Story

In fact - just enjoying my second cup ...

#coffee   #coffeelovers  
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Don't know about the thankful part but coffee does prevent the Hulk from coming out.
 
Hello Saturday

I'll enjoy my coffee a little later in the morning and wait for the rain to stop.  How about you?

image: tumblr.com
#saturday   #goodmorning   #coffee   #coffeelovers  
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Happy weekend  +Brian Buckley 

Brian Buckley

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The Student and The Master

+Sean Buckley Preparing her tympani before a performance of Beethoven Symphony No. 3 in E flat Major last night.

It was a packed house at the Chan Centre last night. You can see the ushers seating audience members in the choir loft behind the stage because the auditorium was completely full.

One audience member who had a bird's eye view of Sean's work came up and congratulated her on the performance after the show.

It was a marvelous performance by the entire Orchestra, even though Maestro Girard's favorite blue socks were in the laundry.

Anyone who wold like to see the performance can catch it on Live Stream here --> http://goo.gl/JFT4PB  Beethoven is Part 2

#music   #ubcso  
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I'm not sure what you mean +Miguel Henry

There is sound on the Live Stream link ...
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Have him in circles
65,386 people
Lauren Livas's profile photo
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Education
  • University of Phoenix
    BSc Business Management, 2001 - 2003
  • Vancouver Community College
    Diploma Adult Education, 1990 - 1992
  • British Columbia Institute of Technology
    Industrial Instrumentation, 1980 - 1984
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Gender
Male
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How can I help?
Introduction
         
         
         
I love to interact with people online and I'm looking for others who like to engage in positive, meaningful discussions about whatever topic they are posting about, or I am posting about. Many people have me in their circles. Unfortunately G+ only allows me to follow a limited number of people. If you choose to follow me I may not follow you back right away, or at all. I am more likely to follow someone that I have been engaged with in a positive manner.

Every two weeks I release an Engagers Showcase Shared Circle. I often add new engaging people to my circles when I am building these shared circles.

I never add people with no profile pic, and almost never add people with no description of themselves in their 'About' page.

About Me

I'm a father, a grandfather, a teacher, and an entrepreneur. I love music, sports, and I am intrigued by really interesting photography and art. This is my personal page. 

One of my passions is helping people live the best lives they possibly can in their senior years.

I love meeting people who can help me:
  1. Enjoy and learn more about music and art (photography included).
  2. Learn More about Google+ and other social media.
  3. Learn more about business.
  4. Further a cause that is important to me, or to them in lots of cases.
  5. Help me be a better writer.
  6. Be more self-aware so I can be a better person.
  7. Help me make lives better.

Bragging rights
Once performed live in Las Vegas ;)
Work
Occupation
Teacher & Entrepreneur
Skills
Adult Education; Elder Planning Counselor; Business Startup; Lean Manufacturing
Employment
  • British Columbia Institute of Technology
    Instructor, 2014 - present
    School of Energy, Industrial Instrumentation program
  • Nurse Next Door Home Healthcare Services
    Owner, 2008 - present
    Delta, BC
  • Buckley Industrial Consulting Inc
    Principal, 2007 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Surrey, BC
Previously
Gold River, BC - Kimberley, BC
Friendly staff and consistent Starbucks quality.
Food: ExcellentDecor: GoodService: Excellent
Public - 2 years ago
reviewed 2 years ago
1 review
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