Sungevity and competitors such as SolarCity and Sunrun have become obsessed with making the decision to go solar as easy as possible for homeowners. A near-instantaneous quote certainly helps. In addition, the system will help chip away at the "soft costs" associated with solar installation. While the price of solar hardware has plunged in recent years, the costs of acquiring customers, designing systems and installing them haven't. Any company that can reduce those soft costs will have a competitive edge.
"It really shifts from being about hardware to being about software," said Sungevity CEO Andrew Birch. "We are hyper-focused on customer experience, and we think we have the software platform to deliver it."