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Brett Dixon
Works at DP Online Marketing
Attended Skegness Grammar School
Lives in Skegness
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Brett Dixon

Discussion  - 
 
We've used all the Game On vouchers we received by email  - when can we have more?

(Why does it always take so long to get vouchers, the quarter starts and it usually takes a few weeks to actually get the physical voucher codes? We don't need physical ones, why can't G generate 50 codes for each agency on day one and email them? We always have clients who miss out because of the lag with vouchers)
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Brett Dixon's profile photoDan Kavanagh's profile photo
3 comments
 
It's a mystery Brett!
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Brett Dixon

Discussion  - 
 
Hi All

Got our Google Elevators goodies this week whoohoo!

Just a quick question - out of those in the program, who is doing the squared online course?

We're not going to do it as;

A: It's quite costly (even with the discount) and I've heard mixed reviews (unless you have very little existing knowledge)

B: I'm not quite sure what it can offer that we don't already know? I could send a couple of our junior guys on it but seems to be quite costly for staff that possibly don't really need it (managed just fine previously with in house / google training)

What are your thoughts? I kinda don't get it!?
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Farhad Divecha's profile photo
 
We're doing it, but are sending our 2 most senior employees. Hopefully it won't be a waste of time (and money)!
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Brett Dixon

AdWords  - 
 
Anyone notice the policy team being more active recently? I've never seen so many client accounts get suspended for policy violations as I have over the last few weeks - most get re-enabled with no changes owing to the policy team cocking it up it seems!
2
Christopher Rose's profile photoAbbie Roberts's profile photo
2 comments
 
Depending on who you speak to at Google you get different answers...
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Brett Dixon

AdWords  - 
 
Hey all!

Just a quick one - I can't view search queries under Keywords in any of my clients shopping campaigns - anyone have any ideas? 
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Nick Baldwin's profile photoBrett Dixon's profile photoDaniel Bebb's profile photo
5 comments
 
Hi Brett,

It really does - i'm not really seeing any reason that this needed to be removed. Using the dimensions for this is time consuming if you haven't broken everything out etc


 
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Brett Dixon

AdWords  - 
 
Quick question....

What is everyones view of the following statements:

We get special rates from Google to resell AdWords
We have a special relationship with Google and get better ad positioning / performance.
You pay us X per month and we pay Google a proportion for your ad spend and keep the rest to manage the account.
We optimise for clicks - we don't use conversion tracking

All statements a number of our clients have reported when dealing with a number of larger PPC firms. Im just curious as to if you've heard anything similar or what your thoughts on each statement is.

From my perspective, it feels like a lot of sales speak without a lot of care for the actual advertiser. I assume all of the above is permitted when selling AdWords as it's seemingly very common?

Thoughts?
1
Dan Wilkinson's profile photoBrett Dixon's profile photoAdrian Bold's profile photoTom Davis (Digital Munkey)'s profile photo
42 comments
 
Correct very bad sales tactics. "Just be honest and companies will go far" 
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Brett Dixon

AdWords  - 
 
Hi All - Question for you all. SMB Partners that keep clients under an "umbrella" account and not an MCC - I.e. the client can't get access or keep their data if they move to another agency.

Are these well known firms exempt from the Third Party Policy?

It's a little frustrating when we're trying to help a potential customer who has no data even though they've run adwords for the past few years and firms such as Hibu won't part with it.

In one recent case we had a client that was in a similar position whom actually found out the account hadn't been touched for a year! If they had access they'd have known this.

It's wrong in my eyes - I'm struggling to rationalise why Google allows it.
4
PPC MCC's profile photoAdrian Bold's profile photoNick Murden (Seoforce)'s profile photoBrett Dixon's profile photo
12 comments
 
So, in the end, Google told me to basically report them. Which I'll do today. So technically, if Google enforce their policy (and act on my report) no one will EVER have this problem again. If we do, we can probably assume that Google aren't really fussed.
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Brett Dixon

Shared publicly  - 
 
Share on FacebookShare on TwitterBuffer In the early, innocent days of social media, that was exactly what it was – a social media. Then along …
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Brett Dixon

Discussion  - 
 
Just heard from a new client (ex reach local client) they're now receiving invoices from Yell - either Yell are being a bit cheeky or they've bought Reach Local (seems a bit quick?)

Any ideas?
1
Brett Dixon's profile photoNigel Brown's profile photo
5 comments
 
its Yell just being Yell.
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Brett Dixon

AdWords  - 
 
Hi All - I wonder if someone can help me out with a question...

I'm trying to track a form submission as a conversion in AdWords. Now the form doesn't redirect to a thank you page so nowhere to add the conversion code.

Now I know it could be set up as an event in GA and import it from there but my question is:

Is it possible, using Tag manager, to register a conversion based on text appearing on the page: E.G. "Thank you for getting in touch with us" ?
1
Brett Dixon's profile photoPaul Bibby's profile photoColin Cheng's profile photo
5 comments
 
+Brett Dixon You should be able to set this up in Tag Manager with the Trigger as a Form event and firing based on the URL and then for the Tag set this up as as an Event and then Fire On the Trigger you created.

Then you can create a goal in Analytics based on your event tracking in the Tag.  Not sure if I've made it any clearer.  Let me know if I can help explain it further.
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Brett Dixon

AdWords  - 
 
A quick question for you! We regularly take on clients who just for whatever reason fail to install the conversion tracking code / phone call tracking. 

We're big on conversion tracking, we push them hard to get it going but for some, they just never do it (more often than not it's the small firms who don't have the know-how or firms with a web developer that isn't actually a developer who simply can't add the code)

It irks me when they then expect us to make the phone ring more or explain why sales / calls / enquiries have dropped off.

Out of curiosity, how do you approach clients like this? I'm one step away from offloading clients without it as it ultimately leads to them claiming "Adwords doesn't work" or "I didn't get the results I expected" anyway.

Thoughts?
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Brett Dixon's profile photoGlyn Powditch's profile photoGreg Michaels's profile photoKimberley Harwood's profile photo
10 comments
 
If it's a real struggle can't you just use GA data to give you a steer?
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Brett Dixon

Shared publicly  - 
 
What's your cheesy digital #agency name? #PPC #SEO

I'm Fuzzy Starfish. #DPOMNameGame  
Share on FacebookShare on TwitterBuffer It seems many digital agencies have some, let’s say, creative company names. Who knows how they come up with them …
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Kia Kamgar's profile photoBrett Dixon's profile photo
6 comments
 
;-)
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Brett Dixon

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Ahhhhh relax with a few drinks in the lounge at Chicago OHare before heading back to London :-)
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508 people
helen flanagan's profile photo
Jonathan Lawton's profile photo
The Reverend BJ's profile photo
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Work
Occupation
Director of DP Online Marketing
Skills
SEO, SEM, PPC, Google Analytics, Blogging
Employment
  • DP Online Marketing
    Director, present
    Overseeing the SEO and PPC teams at DPOM which includes managing of clients SEO & PPC Campaigns.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Skegness
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Tagline
SEO and PPC Professional, Director of DP Online Marketing (DPOM)
Introduction
Brett is a Director of DPOM: A UK based SEO (Search Engine Optimisation) and PPC (Pay Per Click) Marketing Agency.

Brett is a Google Qualified Individual and a Bing Accredited Professional and regularly contributes to both the DPOM blog and also industry news sites such as Search Engine Journal and Social Media Today.
Education
  • Skegness Grammar School
    1996 - 2001
Basic Information
Gender
Male
Food not bad, reasonably priced. Staff appear suicidal/depressed.
Public - 7 months ago
reviewed 7 months ago
Consistently good, great service and great menu. Ribs are amazing and portions are great value. Forget pub grub, this place is both good value and the food tasty!
Public - 2 years ago
reviewed 2 years ago
Had a lunch at Churchills recently with collegues. Firstly, really nice place, VERY comfortable and well decorated. Even has beer pumps on the tables! (although we didnt use them!). One of nicest pubs in the area. Downsides: They do not accept card payments. I find this really annoying and it will stop be going again for food - accepting cards in this day and age is just not an option, businesses are losing money by not accepting them - its worth the few % transaction fee. Secondly Food: It wasn't bad, it was just OK. But to be fair it is a pub first and foremost but given how good the place looked I probably expected more than I should. Burgers looked great but were over seasoned with pepper. So in short, GREAT place, well worth a beer and if you get hungry order the food. For a lunch, then go elsewhere...there are better options available on Roman Bank but still its not bad value...if you have cash on you!
• • •
Public - 2 years ago
reviewed 2 years ago
We visited the Bricklayers Arms a few weeks ago for Sunday lunch. On this occasion it was a carvery. The meat was excellent, well cooked and tasty but unfortunately the good stuff ends there. Mash Potato tasted terrible - it was almost as if they'd padded it out with instant mash potato - it was flavourless. Vegetables overcooked, Yorkshire pudding soggy I didn't finish it. I could almost understand it if the food had been stood for a while but we arrived as they brought it out. I can only assume most of it is simply re-heated. The staff were nice enough but I did feel as "non regulars" we were shoved in a corner to eat on a rickety bar table whilst every table in the dining room was "reserved". It's cheap though, a fiver for 2 courses - although we didn't stick around for the second course.
• • •
Food: Poor - FairDecor: Poor - FairService: Good
Public - 2 years ago
reviewed 2 years ago
7 reviews
Map
Map
Map
Good Cinema (sort your Google+ listing out so people know you are a cinema!) Lovely old building, comfy chairs and small but well stocked shop...pretty good overall :-)
Appeal: Very GoodFacilities: Very GoodService: Very Good
Public - 2 years ago
reviewed 2 years ago
Really nice place to go to chill out. Great range of coffee all expertly made and very comfy. Ideally positioned just off the main shopping street and it even has a nice outdoor area. My favourite Coffee Shop in the area! (sandwiches are good too!)
Food: ExcellentDecor: ExcellentService: Excellent
Public - 2 years ago
reviewed 2 years ago
Amazing Food, Amazing Staff. I've eaten in ALOT of restaurants in pretty much every country you can think of: The Barley Mow is up there. This area suffers from terrible restaurants: the Barley Mow is not one of them. Its worth noting that the Barley Mow appears to be a pub..it is clearly a restaurant first and pub second. Which isn't a bad thing. In the winter especially I love to sit in front of the roaring log fire with a nice cold pint before eating in the conservatory or the main restaurant area. The food is amazing and you pay a fair price. Don't expect a cheap meal out but then again, cheap food (especially in this area) tastes like cheap food. With that said, considering how fresh and tasty the ingredients are (which appear to all be locally sourced) i'd expect to pay for the quality. As a guide we usually get a 3 course meal with a couple of drinks (2 people) for around the £50 mark...considering the quality of the place, its a bargain.
• • •
Atmosphere: ExcellentDecor: ExcellentService: Excellent
Public - 2 years ago
reviewed 2 years ago