"The reality is that many customers drop out. But subscription customers actually made more repeat purchases within the first three month based on what we measure. And, of course, once those customers actually became subscribers, we definitely noticed they stay on much, much longer versus the flash sale site customers".
- CRM EssentialsCRM Guy - Radio Guy - Small Biz Guy, present
I'm a crm industry analyst, advisor, author, speaker and blogger. I'm a co-founder and Partner of CRM Essentials LLC, an Atlanta based CRM advisory firm covering tools and strategies for improving business relationships.
I was recognized by InsideCRM as one of 2007's 25 most influential industry leaders, and also a past recipient of CRM Magazine's Most Influential Leader Award. I serve on the national board of the CRM Association, and as a subject matter expert for the Small Business Technology Task Force. He's been quoted in several national business publications, including the Wall Street Journal, Newsweek and Entrepreneur magazine.
In 2009 I co-authored Barack 2.0: Social Media Lessons for Small Business. I write regular online columns for Inc. and Black Enterprise magazines, as well as for popular business sites including American Express OPEN Forum.
- Widener University
- University of Delaware