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Brent Leary
Works at CRM Essentials
Attended Widener University
Lives in Atlanta
1,617 followers|70,549 views
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Brent Leary

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Latest +Small Business Trends convo featuring  Ray Wang: 

"When you’re talking about digital, it’s not just about the technologies. People like to think about mobile, social, cloud, analytics, big data and other things. It doesn’t matter. Those technologies are enablers. What we really are looking at is a business model shift. And when you have that business model shift, then we can figure out which technologies make all this great stuff happen".
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+Direct Marketing News'  +Al Urbanski invited me to offer up a few thoughts on Salesforce.com's new Buy Button.
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My latest +Small Business Trends convo with +PipelineDeals CEO and co-founder +Jp Werlin :

"I think being likeable, and truly liking people, will succeed in sales today. I think likeability can now be amplified by technology, and a person selling in today’s market can accelerate and be more effective and win market share if they are enabled by technology".
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+G2 Crowd CMO Adrienne Weissman on why +HubSpot,  +Pardot and  Act-On are in the Leader quadrant of G2 Crowd's Marketing Automation grid for small business
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Latest +Small Business Trends  convo with +G2 Crowd  CMO Adrienne Wessman on their new marketing automation grid. Discussing how small business rate importance of MA features and why +HubSpot  +Pardot  and +Atri Chatterjee  are in the Leadership quadrant.
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My latest +Small Business Trends convo featuring Retention Science CEO +Jerry Jao:

"The reality is that many customers drop out. But subscription customers actually made more repeat purchases within the first three month based on what we measure. And, of course, once those customers actually became subscribers, we definitely noticed they stay on much, much longer versus the flash sale site customers".  
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Brent Leary

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Latest +Small Business Trends convo with +Cratejoy CEO and cofounder +Amir Elaguizy :
"You might optimize for repeat buyers, but for the most part the thing people optimize for in transactional businesses is conversion rate. What percentage of people click the big buy button when they visit my home page. And yes, conversion rate matters in subscription to a point. You need to get some people through and actually purchasing. But the thing that really matters more than anything is churn".
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Google is restructuring and creating new company called Alphabet, of which Google will be a subsidiary.
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Latest +Small Business Trends convo with +DialogTech  SVP of marketing, strategy and analytics Steve Griffiths:

*  41% of mobile searchers will research other brands if the company has no click-to-call option.

*  60% of mobile searchers say it’s important that businesses give them a phone number to call.

*  70% of mobile searchers have used the call button
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The service has been rolling out across the U.S. in the past six months, but an international launch is a notable milestone.
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My +Small Business Trends convo with Zendesk's  +Adrian McDermott on using Facebook Messenger to engage customers to improve the support experience
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People
Have him in circles
1,617 people
Horst Heveling's profile photo
John Picard's profile photo
tho tre's profile photo
Shelby creel's profile photo
Dileepa Wijayanayake's profile photo
Roberto Micozzi's profile photo
Tim Berry's profile photo
Blake Morgan's profile photo
Joe Price's profile photo
Work
Occupation
CRM Guy - Radio Guy - Small Biz Guy
Employment
  • CRM Essentials
    CRM Guy - Radio Guy - Small Biz Guy, present
  • PricewaterhouseCoopers
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Atlanta
Previously
Wilmington, DE - Wilmington, DE - Houston, TX
Story
Tagline
Just a guy still trying to make sense of it all...
Introduction

I'm a crm industry analyst, advisor, author, speaker and  blogger. I'm a co-founder and Partner of CRM Essentials LLC, an Atlanta based CRM advisory firm covering tools and strategies for improving business relationships.

I was recognized by InsideCRM as one of 2007's 25 most influential industry leaders, and also a past recipient of CRM Magazine's Most Influential Leader Award. I serve on the national board of the CRM Association, and as a subject matter expert for the Small Business Technology Task Force. He's been quoted in several national business publications, including the Wall Street Journal, Newsweek and Entrepreneur magazine.

In 2009 I co-authored Barack 2.0: Social Media Lessons for Small Business. I write regular online columns for Inc. and Black Enterprise magazines, as well as for popular business sites including American Express OPEN Forum.

I host and produce the "Technology For Business $ake" Internet radio program. My blog can be found at http://BrentLeary.com. You can find me on Twitter at http://twitter.com/brentleary.

Education
  • Widener University
  • University of Delaware
Basic Information
Gender
Male