"When I say systems for everything, I mean systems for everything. The titles, there’s a system to getting those done right. The description, the key words, using the pen names for authors. Some of these books are written by multiple authors for a reason … It let’s Amazon cross-market them. Putting them out the way we do, some of them are a series, some of them are not, there’s a system to everything".
"We’re certainly in the business of basketball. And, yes, we’re in the business of retail, we’re in the business of foundation, we’re in the business of youth basketball, we’re in the business of community. But all of that at a very basic level is about the creation of experiences for your audience".
"We’re moving past the phase of people asking what is marketing automation, or should I be using marketing automation. We’ve really moved and seen the tone of the conversation turn to, how do I use marketing automation? How do I deploy this kind of technology to make my team more successful? So I think we’re going to see a massive acceleration in the adoption".
"I think there is an absolute imperative for small businesses to ask if I’m going to get left behind in my business model if I don’t go and look at IoT and see what it might do for my business. Whether you’re in the transport industry or whether you’re a florist– I think people should start to look at it because every time there’s a rift in technology, people either get ahead or they get left behind".
I don’t see Amy (virtual agent for scheduling meetings) competing with them (#Siri, #Alexa, #Cortana, etc) at all. If anything, I see her completely integrated into their ecosystem.
- CRM EssentialsCRM Guy - Radio Guy - Small Biz Guy, present
I'm a crm industry analyst, advisor, author, speaker and blogger. I'm a co-founder and Partner of CRM Essentials LLC, an Atlanta based CRM advisory firm covering tools and strategies for improving business relationships.
I was recognized by InsideCRM as one of 2007's 25 most influential industry leaders, and also a past recipient of CRM Magazine's Most Influential Leader Award. I serve on the national board of the CRM Association, and as a subject matter expert for the Small Business Technology Task Force. He's been quoted in several national business publications, including the Wall Street Journal, Newsweek and Entrepreneur magazine.
In 2009 I co-authored Barack 2.0: Social Media Lessons for Small Business. I write regular online columns for Inc. and Black Enterprise magazines, as well as for popular business sites including American Express OPEN Forum.
- Widener University
- University of Delaware