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Brent Leary
Works at CRM Essentials
Attended Widener University
Lives in Atlanta
1,710 followers|74,244 views
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Brent Leary

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Latest +Small Business Trends convo with Owler founder Jim Fowler on how technology and data intelligence has impacted crowdsourcing business models have over time, but still rely on the humans to make them work.
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Latest +Small Business Trends  convo featuring serial entrepreneur Tom Libelt:

"When I say systems for everything, I mean systems for everything. The titles, there’s a system to getting those done right. The description, the key words, using the pen names for authors. Some of these books are written by multiple authors for a reason … It let’s Amazon cross-market them. Putting them out the way we do, some of them are a series, some of them are not, there’s a system to everything".
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I was asked to add a few thoughts to the results of a survey +Software Advice put together about why sales folks don't like using CRM apps.
Sales - Most salespeople don't like using CRM systems. They'd much rather be talking with prospects than learning difficult software and entering volumes of data. In article 1, we discuss what salespeople ...
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Latest +Small Business Trends convo with Golden State Warriors VP of Marketing & Digital Kenny Lauer:

"We’re certainly in the business of basketball. And, yes, we’re in the business of retail, we’re in the business of foundation, we’re in the business of youth basketball, we’re in the business of community. But all of that at a very basic level is about the creation of experiences for your audience". 
Not only are the Golden State Warriors the reigning champions of the National Basketball Association...
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Latest +Small Business Trends  convo featuring +UPS  Director of Customer Communications Brian Pember: How UPS uses LinkedIn to narrowcast messages to targeted audiences.
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In a lecture at Code/Mobile the Android founder Andy Rubin said that he thinks the next big wave in computers will be in the field of artificial intelligence. Rubin, who left Google, to work at startup Playground, said that since has been engaged in robotics in Google, believes that...
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Brent Leary

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Last article in my 4-part series on modern CRM and customer engagement. This one takes a brief look at some of the leading solutions for both the enterprise and smb. Includes Act-On, Adobe, HubSpot, Infusionsoft, Microsoft, Oracle, SAP, Salesforce.com, SugarCRM, Zendesk and Zoho.
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Agreed!
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I was asked to add a few thoughts for this +Small Business Trends piece on choosing the right CRM software for the SMB crowd.
CRM software has many benefits to small businesses. It can save you time on customer communicati...
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Latest +Small Business Trends convo with +Act-On Software CEO +Andy MacMillan on marketing automation adoption:
 "We’re moving past the phase of people asking what is marketing automation, or should I be using marketing automation. We’ve really moved and seen the tone of the conversation turn to, how do I use marketing automation? How do I deploy this kind of technology to make my team more successful? So I think we’re going to see a massive acceleration in the adoption".
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Latest +Small Business Trends  convo with Dell's Executive Director of ‪#‎IoT‬ Solutions Andy Rhodes:

"I think there is an absolute imperative for small businesses to ask if I’m going to get left behind in my business model if I don’t go and look at IoT and see what it might do for my business. Whether you’re in the transport industry or whether you’re a florist– I think people should start to look at it because every time there’s a rift in technology, people either get ahead or they get left behind".
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It’s Time! Nominate your fav #smallbiz influencer for the 2015 Small Business Influencer Awards  #smbinfluencer organized by +Small Business Trends and +Smallbiztechnology.com 
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Latest +Small Business Trends  convo with x.ai co-founder Dennis Mortensen: 
I don’t see Amy (virtual agent for scheduling meetings) competing with them (‪#‎Siri‬, ‪#‎Alexa‬, ‪#‎Cortana‬, etc) at all. If anything, I see her completely integrated into their ecosystem.
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Have him in circles
1,710 people
Gary Ambrosino's profile photo
Nam Tran's profile photo
Liliana Elena Popescu's profile photo
Barbara Turman's profile photo
Richard Hughes's profile photo
Pinkcity Jewelry's profile photo
Jody Yetti's profile photo
Janey Will's profile photo
Andre' Wright's profile photo
Work
Occupation
CRM Guy - Radio Guy - Small Biz Guy
Employment
  • CRM Essentials
    CRM Guy - Radio Guy - Small Biz Guy, present
  • PricewaterhouseCoopers
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Atlanta
Previously
Wilmington, DE - Wilmington, DE - Houston, TX
Story
Tagline
Just a guy still trying to make sense of it all...
Introduction

I'm a crm industry analyst, advisor, author, speaker and  blogger. I'm a co-founder and Partner of CRM Essentials LLC, an Atlanta based CRM advisory firm covering tools and strategies for improving business relationships.

I was recognized by InsideCRM as one of 2007's 25 most influential industry leaders, and also a past recipient of CRM Magazine's Most Influential Leader Award. I serve on the national board of the CRM Association, and as a subject matter expert for the Small Business Technology Task Force. He's been quoted in several national business publications, including the Wall Street Journal, Newsweek and Entrepreneur magazine.

In 2009 I co-authored Barack 2.0: Social Media Lessons for Small Business. I write regular online columns for Inc. and Black Enterprise magazines, as well as for popular business sites including American Express OPEN Forum.

I host and produce the "Technology For Business $ake" Internet radio program. My blog can be found at http://BrentLeary.com. You can find me on Twitter at http://twitter.com/brentleary.

Education
  • Widener University
  • University of Delaware
Basic Information
Gender
Male