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Brent Green
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I enjoyed sharing my thoughts with Mark Miller, the author of this important article about the future of client-focused financial services.

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This Harvard Business Review article arguing against generational segmenting (a.k.a. Boomer marketing) is weak, poorly argued, and wrong.

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Pew's pronouncement depends on acceptance of their generational boundaries. Boomers, born from 1946 through 1964, or a nineteen-year span, experienced many of the same major formative experiences, such as Vietnam, the women's movement, rock 'n' roll culture, and Watergate. Those Americans born and reaching young adulthood during these years also experienced homogeneous television media through three dominant television networks, thus fostering collective mentalities around many core values.

However, Millennials grew up in times of much more fragmented cable television and less disruptive and tumultuous formative experiences. Thus, it's difficult to accept that a Millennial born in 1981 has much or anything in common with someone born in 1997 from a cohort perspective. Whereas early Millennials reached young adulthood without the Internet's transformative impact on their daily lives, those born after 1995 are truly digital natives and have had online experiences since childhood.

Media fragmentation and accelerated acculturation during early and late adolescence -- the most formative years of a generation -- are compressing the number of years bounding new generations.

My position remains that the Millennial generation's final birth year is 1995 with the next year ushering in the beginning of Generation Z or the iGen.

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Remembering President John Fitzgerald Kennedy and the dark day my American History teacher cried. #JFK52

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