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Brendan Schneider
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Attended Dartmouth College
Lives in Sewickley, PA
1,692 followers|315,068 views


School Spotlight: The Notre Dame School of Dallas Facebook Page 

An interview with Alex Eckler, Social Media Coordinator. 


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#facebookmarketing   #emchat   #socialmediamarketing  
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The Google AdWords Online School is now open
We are very happy to announce that we will be kicking off our new Google AdWords Online School where we will be delivering webinars on a regular basis on different AdWords related topics to refresh or deepen your knowledge on existing or new features.

To take part in the online school and get access to all training materials, follow these 3 simple steps: 
_-Fill out the registration form @   
-Subscribe to our Google Africa YouTube Channel
-Follow our Google Africa G+ page

Hurry up the first one starts in May! 
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12 Most Strategic Ways to Use Pinterest for Marketing
Pinterest is fun and boosts creativity but at it’s social media heart, +Pinterest is marketing. Very smart marketing!

Are you wondering how you can use Pinterest to market your small business, company, blog, or to promote your next book or product? Visual marketing on Pinterest is a low-key, self-paced way to reach people and get the word out.

Having a strategy for your Pinterest activities will help you reach your goals and objectives. You have those in place, right? Here are my tips and strategic ways to use Pinterest for marketing:

1. Create boards with keywords in your title
2. Use the description to spread your ideas
3. Create vertical images to maximize your real estate
4. Build relevant links back to your website or blog

I can't stress this enough:  have a pinnable image on every post that you publish

12 Most doesn’t have a big image but does have an image that pins with each post. I like to create a bigger image of 735 x 1102 because Pinterest loves tall, vertical images. I’ll create a big image, pin the large image, and then share the pin with the blog link. 

How are you using Pinterest for marketing?

Read more here

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#pinterestmarketing   #pinterestforbusiness   #pinteresttips  
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A complete list of social media tools for small business that are easy, useful, and affordable (or free!).
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Brendan Schneider

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New look for Hangouts Page - added info and links to mobile app
The Desktop version of Google Plus now sports a new updated info panel and links to Mobile Hangout Apps.
Choose Hangouts from the left side dropdown menu and you'll see the new updated look for the Hangouts page. 

You can still Start a Hangout on Air (HOA) right from the first screen via the Blue Button, but you may need to slide down a bit to get to it. The link to get to the Hangouts page directly is

Hangouts are the Magical Communication Tool offered by Google+ for video meetings, they can be private or public. If public, then they are commonly broadcast live as HOA and automagically recorded as videos on YouTube when you're done. 

The other version of Hangouts start up from that little green quote thing in the upper right of the page, but only for Profile accounts, not available for Page accounts. Those are little text/chat meeting rooms called Hangout Message Boxes (HMB). They can easily turn into a private Hangout Video Call with the click of a button among those invited into that HMB.
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#Hangouts   #GoogleHangouts   #GooglePlusUpdate  
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Awesome landing page design template for #indiedev #gamedev 

"CTA Button: the call-to-action (CTA) button is hands down THE most important part of great landing page design. This button is represents the action you want visitors to take. Ensure your button clearly stands out by making it big, bold and beautiful. In addition, make button text actionable with strong verbs."

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6 Ways to Use Pinterest to Promote Your Brand
By +Ekaterina Walter 

Is Pinterest part of your marketing strategy?

Have you ignored Pinterest because you think your brand isn’t a fit?

Every brand has a story to tell and visual content can help you tell it.

Sharing your story with Pinterest’s engaged and active audience via compelling pictures is a great place to start.

In this article you’ll see how six brands got creative with Pinterest and captured new followers and interest.  -Kim

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#pinterestmarketing   #visualstorytelling  
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Check out our latest blog post at +Sewickley Academy. I'm excited that the school has taken a grass-roots approach with our faculty and is allowing them to "plan, invent, innovate, reframe, and re-conceptualize virtually every aspect of their classes and their teaching" with regard to mobile learning as opposed to "making them do it."

#edtech   #edchat   #isedchat  
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Blogger, Speaker, Consultant, Director of Admission and Financial Aid
Inbound Marketing, Social Media, Branding, Admission, Financial Aid, Enrollment Management
    Blogger, Speaker, and Consultant, 2009 - present
    My blog where I discuss internet marketing for schools including branding, social media, and inbound marketing.
  • Sewickley Academy - Director of Admission and Financial Aid
    Director of Admission and Financial Aid, 2008 - present
  • Association of Independent School Admission Professionals
    Board of Directors, 2012 - 2013
  • Western Reserve Academy
    Director of Enrollment and Financial Aid, 1996 - 2008
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Sewickley, PA
Hudson, OH
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Discussing internet marketing for schools including content marketing, social media, technology, branding, and inbound marketing at
Brendan Schneider (a.k.a. SchneiderB) is the Director of Admission and Financial Aid at Sewickley Academy. He is one of the leaders in the field for teaching on and knowledge about inbound marketing for schools. He presents and consults on inbound marketing, branding, marketing technology, and social media at the regional and national levels. With his workshops, the blog, the Internet Marketing for Schools podcast, and over 40,000 tweets of insight over the last four years, he continues to advance the abilities of the independent school admission, communication and marketing professional. Brendan is also a Board of Director for the Association of Independent School Admission Professionals.

His work has been featured on the blogs at edSocialMedia, Social Media Today, Business2Community, Admissions Quest, the Association of Independent School Admission Professionals (AISAP), and SSATB.

He has spoken at numerous conferences including the AISAP Annual Institute, the SSATB Annual Conference, The New York State Association of Independent Schools (NYSAIS) Admission Directors Conference, and the Association of Independent Michigan Schools Admission Directors Meeting.
  • Dartmouth College
  • Washington & Jefferson College
  • Western Reserve Academy
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Brendan Schneider's +1's are the things they like, agree with, or want to recommend.
Parent’s Guide and Tutorial for Twitter

At Sewickley Academy we’ve seen steady growth in the number of our students who use Twitter. We’ve also seen a decrease in the number of our

iPads for Teachers? What's Next?

Ipads for teachers? Our head of school explains what's next for our faculty who have received ipads in order to evaluate their use in the cl

How to Have an Alphabet Easter Egg Hunt |

How to plan an Alphabet Easter Egg Hunt, a scavenger hunt that's fun for your kids at Easter or any time and challenges their minds.

Let's Set the Record Straight for Sewickley Academy

Head of School Kolia John O'Connor sets the record straight about recruiting at Sewickley Academy.

Sewickley Academy's Day of Service

Sewickley Academy had its third annual Day of Service, a full school day committed to service projects both on and off campus throughout the

Masterminds and Wingmen - Book Review

Evan Kurtz, Middle School Dean of Students, reviews Masterminds and Wingmen.


Online Mind Mapping and Brainstorming - available for Web, iPhone, iPad and Android

Alumni Spotlight - Elsa Heffernan ’04

For Elsa Heffernan '04, the heart of Sewickley Academy’s mission to inspire its students to pursue their full potential in the service of a

Advice for Seniors and Parents as They Approach the Final Stage of the C...

Advice for Seniors and Parents as They Approach the Final Stage of the College Admission Process.

How Do You Know Your Child Is Ready for Kindergarten?

Director of Support Services Shannon Mulholland explains the important factors in deciding whether a child is ready for kindergarten as well

Young Reader Recommendations: Books That Deal with Race

Jeff Zemsky, Head of Middle School, shares young reader recommendations for books that deal with race.

Alumni Spotlight - Beth Willman, Ph.D. '94

In this edition of our Alumni Spotlight we interview Beth Willman (SA Class of '94) who is the assistant professor of astronomy at Haverford

How to Make the Panther Pride Nautique Bracelet on the Rainbow Loom

Grade 3 student and Rainbow Loom expert Ally shows how to make the Panther Pride Nautique Bracelet.

Becoming Israel

Middle School English teacher Deborah Golden reflects on her travel to the Holy Land.

The Lowdown on Chinese Message Boards

You've likely heard rumors about the Chinese Bulletin Board Systems (BBS), where students, agents and parents discuss your institution (fact

Award-Winning Documentary, "Born into Brothels," Showing at Sewickley Ac...

Join us this Saturday, January 25, at 2:00PM in Rea Auditorium at Sewickley Academy to watch Born into Brothels and hear from Avijit Halder,

Parent's Guide and Tutorial for Twitter

A Parent's Guide and Tutorial for Twitter is designed to help parents learn more about Twitter as well as help them set-up their own Twitter

Parenting through Divorce

Sharon Campbell, LPC, the director of the psychology department at Laughlin Children’s Center, shares information about how parents can help

Expert Q&A: The Importance of SEO in School Marketing (Part I) | Ric...

Implementing a comprehensive SEO strategy at your school can be confusing and complicated.That’s why I took the time to interview Clark Morg

College Complete 877-543-2655

College Complete offers free education advice for adult learners. Understand your options, call 877-543-2655.