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Brendan Schneider
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Attended Dartmouth College
Lives in Sewickley, PA
1,685 followers|312,097 views


Brendan Schneider

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7 Tools to Create Killer Headlines by +Joan Stewart 

Why Headlines Fall Flat
These also apply to press releases, headlines at the top of your website’s homepage and titles of White papers, ebooks and YouTube videos.
• They’re vague. 
• They’re too short.
• There’s no promise of a benefit. 
• They’re confusing

Read the rest of this article on The Future of Ink:

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#writing   #headlines  #ns
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10 Social Media Blogs You Should Be Reading

You might want to add them to your Feedly Reader like I did. This mini case study takes the SEO/SEM feeds from Alexa and SimilarWeb and renders the results in a SlideShare Deck using the following metrics:

Total Visits
Time on Site
Bounce Rate
Page Views

Its interesting to see how Alexa varies in comparison to SimilarWeb stats on these top level SEO/SEM metrics. Its also interesting to note the time on site and bounce rate on some of these SMM blogs.

What I didn't know was that the links are not active until slide #4
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Recent reflection from Finland trip.
Learning the importance of peers in education on a recent trip to Paris and Helsinki to study the success of Finnish education.
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How to Set Up Google+ +Post ads: A Guide

+Ben Fisher of +Steady Demand has put together a quick guide to walk you through the steps of setting up Google+ +Post ads in Adwords. 

Please share this guide far and wide, as the new "Engagement Ads" (as Google is calling them inside AdWords) are a new interface that will be unfamiliar even to experienced AdWords users.

Also, in the opening section, Ben reveals some things about follower numbers that will be very helpful, as some pages were noticing they couldn't use +Post Ads even though they had more than 1000 followers. There are a few hidden qualifiers.

For more on what +Post ads are about, see my article on LinkedIn at and one by +Eric Enge on Forbes at

#googleupdates   #postads   #advertising   #digitalmarketing   #ppc  
Complete guide to setting up Google+ Adwords Google Plus Post Ads. With commonly asked questions.
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The Modern Marketer should be Part Artist and Part Scientist
Part artist, part scientist

Now that's a good way to demonstrate some of the tasks that bloggers, small business owners and internet marketers go through on daily basis. 

Digital marketing is certianly not as simple as some folks might believe it to be. 

Cool infographic by +Pardot and +Salesforce! 

h/t +Sila Sahverdi 
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My Weekend Update includes blog post promotion, how to get more loyal #facebook   fans, how to audit your website for #SEO   content, and a tool to download your #instagram   photos. 


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"Social media is no longer a completely free channel. Promoted content has taken hold, we have a Facebook organic reach crisis, and social marketing has fully traversed earned, owned, and now paid media." 

Great read from Simply Measured:
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+Mike Allton and +Mark Traphagen - Thanks for sharing! Can you point us to articles about getting more followers to reach the 1,000 limit? I'm anxious to give this a try for my school, +Sewickley Academy . Thanks!!
How To Create Google +Post Ads

As you may have heard, Google opened up the +Post ad option to anyone with at least 1000 followers this week.

+Mark Traphagen explained that, “What’s different here is that Google is enabling social content ads that aren’t on the social platform. Instead of littering Google+ with ads (one of the unsung benefits of Google+ is that three years in its stream are still ad free), +Post ads are places where people expect to see ads: on websites that already have Google Display ads.”

So how do we get started? Many businesses are chomping at the bit to start experimenting with these new ads and working toward driving traffic and interest to their business and Google+ presence. So I've written up exactly how to do that. Using the guide below, you'll be able to create your first Campaign and +Post Ad.

We'll also go over the different ad sizes and types, and reveal a couple of new findings.

Learn more: 

What questions do you have about +Post Ads? Will you consider using them for your own business? Does it help to know that you can use posts from a personal profile or a page?

#Google  #PlusPost #PlusPostAds #GooglePlus  
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Thanks +Brendan Schneider! There are certainly lots of articles out there, and I'm sure +Mark Traphagen has some great ones.

One that I've written specifically that can get you started is here: 
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Is this cool or scary?
Facebook's new mobile feature shows you which of your friends are nearby:
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How To Build a Content Strategy Using a Social Media Audit
By +Marcela De Vivo 

Do you want to create a strong social media content strategy?

Are you looking for tools to help you analyze the content on your competitors’ social media profiles?

To create a content strategy that engages and motivates your audience, you need to do a comprehensive social media audit.

In this article we’ll share how to perform a social media audit to build a successful social media content strategy.  -Kim

Read the complete post here:

#socialmediaaudit   #contentstrategy  
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Blogger, Speaker, Consultant, Director of Admission and Financial Aid
Inbound Marketing, Social Media, Branding, Admission, Financial Aid, Enrollment Management
    Blogger, Speaker, and Consultant, 2009 - present
    My blog where I discuss internet marketing for schools including branding, social media, and inbound marketing.
  • Sewickley Academy - Director of Admission and Financial Aid
    Director of Admission and Financial Aid, 2008 - present
  • Association of Independent School Admission Professionals
    Board of Directors, 2012 - 2013
  • Western Reserve Academy
    Director of Enrollment and Financial Aid, 1996 - 2008
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Sewickley, PA
Hudson, OH
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Discussing internet marketing for schools including content marketing, social media, technology, branding, and inbound marketing at
Brendan Schneider (a.k.a. SchneiderB) is the Director of Admission and Financial Aid at Sewickley Academy. He is one of the leaders in the field for teaching on and knowledge about inbound marketing for schools. He presents and consults on inbound marketing, branding, marketing technology, and social media at the regional and national levels. With his workshops, the blog, the Internet Marketing for Schools podcast, and over 40,000 tweets of insight over the last four years, he continues to advance the abilities of the independent school admission, communication and marketing professional. Brendan is also a Board of Director for the Association of Independent School Admission Professionals.

His work has been featured on the blogs at edSocialMedia, Social Media Today, Business2Community, Admissions Quest, the Association of Independent School Admission Professionals (AISAP), and SSATB.

He has spoken at numerous conferences including the AISAP Annual Institute, the SSATB Annual Conference, The New York State Association of Independent Schools (NYSAIS) Admission Directors Conference, and the Association of Independent Michigan Schools Admission Directors Meeting.
  • Dartmouth College
  • Washington & Jefferson College
  • Western Reserve Academy
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Brendan Schneider's +1's are the things they like, agree with, or want to recommend.
How to Have an Alphabet Easter Egg Hunt |

How to plan an Alphabet Easter Egg Hunt, a scavenger hunt that's fun for your kids at Easter or any time and challenges their minds.

Let's Set the Record Straight for Sewickley Academy

Head of School Kolia John O'Connor sets the record straight about recruiting at Sewickley Academy.

Sewickley Academy's Day of Service

Sewickley Academy had its third annual Day of Service, a full school day committed to service projects both on and off campus throughout the

Masterminds and Wingmen - Book Review

Evan Kurtz, Middle School Dean of Students, reviews Masterminds and Wingmen.


Online Mind Mapping and Brainstorming - available for Web, iPhone, iPad and Android

Alumni Spotlight - Elsa Heffernan ’04

For Elsa Heffernan '04, the heart of Sewickley Academy’s mission to inspire its students to pursue their full potential in the service of a

Advice for Seniors and Parents as They Approach the Final Stage of the C...

Advice for Seniors and Parents as They Approach the Final Stage of the College Admission Process.

How Do You Know Your Child Is Ready for Kindergarten?

Director of Support Services Shannon Mulholland explains the important factors in deciding whether a child is ready for kindergarten as well

Young Reader Recommendations: Books That Deal with Race

Jeff Zemsky, Head of Middle School, shares young reader recommendations for books that deal with race.

Alumni Spotlight - Beth Willman, Ph.D. '94

In this edition of our Alumni Spotlight we interview Beth Willman (SA Class of '94) who is the assistant professor of astronomy at Haverford

How to Make the Panther Pride Nautique Bracelet on the Rainbow Loom

Grade 3 student and Rainbow Loom expert Ally shows how to make the Panther Pride Nautique Bracelet.

Becoming Israel

Middle School English teacher Deborah Golden reflects on her travel to the Holy Land.

The Lowdown on Chinese Message Boards

You've likely heard rumors about the Chinese Bulletin Board Systems (BBS), where students, agents and parents discuss your institution (fact

Award-Winning Documentary, "Born into Brothels," Showing at Sewickley Ac...

Join us this Saturday, January 25, at 2:00PM in Rea Auditorium at Sewickley Academy to watch Born into Brothels and hear from Avijit Halder,

Parent's Guide and Tutorial for Twitter

A Parent's Guide and Tutorial for Twitter is designed to help parents learn more about Twitter as well as help them set-up their own Twitter

Parenting through Divorce

Sharon Campbell, LPC, the director of the psychology department at Laughlin Children’s Center, shares information about how parents can help

Expert Q&A: The Importance of SEO in School Marketing (Part I) | Ric...

Implementing a comprehensive SEO strategy at your school can be confusing and complicated.That’s why I took the time to interview Clark Morg

College Complete 877-543-2655

College Complete offers free education advice for adult learners. Understand your options, call 877-543-2655.

"Girl Rising" - It's Not Just a Film, It's a Movement

Sewickley Academy will present the film "Girl Rising" on Saturday, January 11, at 2PM in Rea Auditorium. The film will be followed by a fair

Holiday Gift Guide 2013

In this post I share my holiday gift guide for 2013 and include my suggestions for ecourses, online tools, books, and something extra for fu