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Brendan Schneider
Works at SchneiderB.com
Attended Dartmouth College
Lives in Sewickley, PA
1,694 followers|315,891 views
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Brendan Schneider

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5 Ways to Create a Social Media Call to Action That Converts

Click, read, buy. Three actions you want your social media fans and followers to take.

But they’ll never know how to react if you don’t ask.

Click, read, buy. Three actions you want your social media fans and followers to take.

But they’ll never know how to react if you don’t ask.

Incorporating an effective call to action (CTA) that meshes tone, voice, content and strategy can make the difference between a post that flops and one that soars.

Are your CTA's failing to convert? My first post for +Canva offers five tips to help you increase clicks and drive conversions!

Read it here: http://blog.canva.com/5-ways-create-social-media-call-action-converts/#6Bzqcbq6msbmbKPY.99

Pin it to read later: http://www.pinterest.com/pin/159526011775638663/

#socialmedia   #socialmediamarketing   #businesstips  
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5 Tips for Meaningful Mobile Learning

A blog post by +Sewickley Academy  Middle School teacher Christy Knable.

Read: http://blog.sewickley.org/five-tips-for-meaningful-mobile-learning

Pin for later: http://www.pinterest.com/pin/6966574398412914/

#edtech   #edchat   #mobilelearning  
With all the apps, devices, and platforms out there, how can we determine what helps foster meaningful mobile learning? MS teacher Christy Knable provides five tips to do just that.
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School Spotlight: The Notre Dame School of Dallas Facebook Page 

An interview with Alex Eckler, Social Media Coordinator. 

Read: http://www.schneiderb.com/school-spotlight-notre-dame-school-dallas-facebook-page/

Pin for later: http://www.pinterest.com/pin/190980840422870770/

#facebookmarketing   #emchat   #socialmediamarketing  
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Brendan Schneider

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Awesome landing page design template for #indiedev #gamedev 

"CTA Button: the call-to-action (CTA) button is hands down THE most important part of great landing page design. This button is represents the action you want visitors to take. Ensure your button clearly stands out by making it big, bold and beautiful. In addition, make button text actionable with strong verbs."

Source:
http://www.indiegamegirl.com/landing-page-design-and-how-to-use-it-to-sell-your-indie-game/
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Brendan Schneider

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8 Stops on the Path to a Better Blog  http://bit.ly/1fb1Etn

Convince & Convert's own +Zontee Hou and +Megan Gilbert  on the blog today: 

One of the most important things to know when it comes to a blog readership: Understand the value you provide your audience. 

#blogging #storytelling #BlogRescue #GreenLiving  
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Brendan Schneider

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How to Increase Your Social Media Click-Through Rates
By +Karl Staib 

Want more traffic to your website?

What if you could double the click-through rates of your social media updates?

Extra traffic from Facebook, LinkedIn and Twitter would be nice, right?

In this article you’ll discover four steps for crafting a great call to action that improves click-throughs.  -Kim

Read the full post here:  http://www.socialmediaexaminer.com/social-media-click-through-rate/

#socialmediamarketing   #socialmediatips  
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Brendan Schneider

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New look for Hangouts Page - added info and links to mobile app
The Desktop version of Google Plus now sports a new updated info panel and links to Mobile Hangout Apps.
Choose Hangouts from the left side dropdown menu and you'll see the new updated look for the Hangouts page. 

You can still Start a Hangout on Air (HOA) right from the first screen via the Blue Button, but you may need to slide down a bit to get to it. The link to get to the Hangouts page directly is https://plus.google.com/u/0/hangouts

Hangouts are the Magical Communication Tool offered by Google+ for video meetings, they can be private or public. If public, then they are commonly broadcast live as HOA and automagically recorded as videos on YouTube when you're done. 

The other version of Hangouts start up from that little green quote thing in the upper right of the page, but only for Profile accounts, not available for Page accounts. Those are little text/chat meeting rooms called Hangout Message Boxes (HMB). They can easily turn into a private Hangout Video Call with the click of a button among those invited into that HMB.
=== ===
#Hangouts   #GoogleHangouts   #GooglePlusUpdate  
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The Google AdWords Online School is now open
We are very happy to announce that we will be kicking off our new Google AdWords Online School where we will be delivering webinars on a regular basis on different AdWords related topics to refresh or deepen your knowledge on existing or new features.

To take part in the online school and get access to all training materials, follow these 3 simple steps: 
_-Fill out the registration form @ http://goo.gl/fDFMUB   
-Subscribe to our Google Africa YouTube Channel
-Follow our Google Africa G+ page

Hurry up the first one starts in May! 
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In his circles
1,263 people
Have him in circles
1,694 people
Dave Zirkle's profile photo
Becky Fisher's profile photo
Debbie Andrews's profile photo
Work
Occupation
Blogger, Speaker, Consultant, Director of Admission and Financial Aid
Skills
Inbound Marketing, Social Media, Branding, Admission, Financial Aid, Enrollment Management
Employment
  • SchneiderB.com
    Blogger, Speaker, and Consultant, 2009 - present
    My blog where I discuss internet marketing for schools including branding, social media, and inbound marketing.
  • Sewickley Academy - Director of Admission and Financial Aid
    Director of Admission and Financial Aid, 2008 - present
  • Association of Independent School Admission Professionals
    Board of Directors, 2012 - 2013
  • Western Reserve Academy
    Director of Enrollment and Financial Aid, 1996 - 2008
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Sewickley, PA
Previously
Hudson, OH
Contact Information
Work
Phone
724-213-0010
Email
Apps with Google+ Sign-in
Story
Tagline
Discussing internet marketing for schools including content marketing, social media, technology, branding, and inbound marketing at SchneiderB.com
Introduction
Brendan Schneider (a.k.a. SchneiderB) is the Director of Admission and Financial Aid at Sewickley Academy. He is one of the leaders in the field for teaching on and knowledge about inbound marketing for schools. He presents and consults on inbound marketing, branding, marketing technology, and social media at the regional and national levels. With his workshops, the SchneiderB.com blog, the Internet Marketing for Schools podcast, and over 40,000 tweets of insight over the last four years, he continues to advance the abilities of the independent school admission, communication and marketing professional. Brendan is also a Board of Director for the Association of Independent School Admission Professionals.

His work has been featured on the blogs at edSocialMedia, Social Media Today, Business2Community, Admissions Quest, the Association of Independent School Admission Professionals (AISAP), and SSATB.

He has spoken at numerous conferences including the AISAP Annual Institute, the SSATB Annual Conference, The New York State Association of Independent Schools (NYSAIS) Admission Directors Conference, and the Association of Independent Michigan Schools Admission Directors Meeting.
Education
  • Dartmouth College
    MALS
  • Washington & Jefferson College
    BA
  • Western Reserve Academy
Basic Information
Gender
Male
Brendan Schneider's +1's are the things they like, agree with, or want to recommend.
5 Tips for Meaningful Mobile Learning
blog.sewickley.org

With all the apps, devices, and platforms out there, how can we determine what helps foster meaningful mobile learning? MS teacher Christy K

Parent’s Guide and Tutorial for Twitter
www.linkedin.com

At Sewickley Academy we’ve seen steady growth in the number of our students who use Twitter. We’ve also seen a decrease in the number of our

iPads for Teachers? What's Next?
blog.sewickley.org

Ipads for teachers? Our head of school explains what's next for our faculty who have received ipads in order to evaluate their use in the cl

How to Have an Alphabet Easter Egg Hunt |
www.mykidsadventures.com

How to plan an Alphabet Easter Egg Hunt, a scavenger hunt that's fun for your kids at Easter or any time and challenges their minds.

Let's Set the Record Straight for Sewickley Academy
blog.sewickley.org

Head of School Kolia John O'Connor sets the record straight about recruiting at Sewickley Academy.

Sewickley Academy's Day of Service
blog.sewickley.org

Sewickley Academy had its third annual Day of Service, a full school day committed to service projects both on and off campus throughout the

Masterminds and Wingmen - Book Review
blog.sewickley.org

Evan Kurtz, Middle School Dean of Students, reviews Masterminds and Wingmen.

MindMeister
www.mindmeister.com

Online Mind Mapping and Brainstorming - available for Web, iPhone, iPad and Android

Alumni Spotlight - Elsa Heffernan ’04
blog.sewickley.org

For Elsa Heffernan '04, the heart of Sewickley Academy’s mission to inspire its students to pursue their full potential in the service of a

Advice for Seniors and Parents as They Approach the Final Stage of the C...
blog.sewickley.org

Advice for Seniors and Parents as They Approach the Final Stage of the College Admission Process.

How Do You Know Your Child Is Ready for Kindergarten?
blog.sewickley.org

Director of Support Services Shannon Mulholland explains the important factors in deciding whether a child is ready for kindergarten as well

Young Reader Recommendations: Books That Deal with Race
blog.sewickley.org

Jeff Zemsky, Head of Middle School, shares young reader recommendations for books that deal with race.

Alumni Spotlight - Beth Willman, Ph.D. '94
blog.sewickley.org

In this edition of our Alumni Spotlight we interview Beth Willman (SA Class of '94) who is the assistant professor of astronomy at Haverford

How to Make the Panther Pride Nautique Bracelet on the Rainbow Loom
blog.sewickley.org

Grade 3 student and Rainbow Loom expert Ally shows how to make the Panther Pride Nautique Bracelet.

Becoming Israel
blog.sewickley.org

Middle School English teacher Deborah Golden reflects on her travel to the Holy Land.

The Lowdown on Chinese Message Boards
www.vericant.com

You've likely heard rumors about the Chinese Bulletin Board Systems (BBS), where students, agents and parents discuss your institution (fact

Award-Winning Documentary, "Born into Brothels," Showing at Sewickley Ac...
blog.sewickley.org

Join us this Saturday, January 25, at 2:00PM in Rea Auditorium at Sewickley Academy to watch Born into Brothels and hear from Avijit Halder,

Parent's Guide and Tutorial for Twitter
blog.sewickley.org

A Parent's Guide and Tutorial for Twitter is designed to help parents learn more about Twitter as well as help them set-up their own Twitter

Parenting through Divorce
blog.sewickley.org

Sharon Campbell, LPC, the director of the psychology department at Laughlin Children’s Center, shares information about how parents can help

Expert Q&A: The Importance of SEO in School Marketing (Part I) | Ric...
www.enrollmentcatalyst.com

Implementing a comprehensive SEO strategy at your school can be confusing and complicated.That’s why I took the time to interview Clark Morg