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Brenda Barron
Works at The Digital Inkwell
Attended California State University, Long Beach
Lived in Huntington Beach, CA 92649
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Brenda Barron

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Was running around like a mad woman yesterday and didn't get a chance to post this. I had a guest post published on +Kinsta. They're a newer WordPress hosting company that's making some real headway in the industry. On a personal note, they (+TomZsomborgi, in particular) were a real pleasure to work with and I hope to get the opportunity to do so again soon! -- https://kinsta.com/blog/wordpress-long-form-content/
It's no secret that we're fans of long-form content. Those meatier, in-depth articles are often more interesting and more useful to readers than your standard 500-worder. Even so, a lot of content marketers and bloggers using WordPress and other platforms are reluctant to jump on the long read bandwagon. Which makes me ask, "Why?"
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Brenda Barron

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7 Awesome Reasons Your Company Needs Case Studies Right Now
Hint: They're way more effective than testimonials 

http://thedigitalinkwell.com/7-reasons-companies-need-case-studies/
I’ve read a lot of writing blogs, people. And on those blogs, there’s information about writing all sorts of things from blog posts to web content to business plans. But you know what I don’t see get a lot of coverage? Case studies. And I can’t figure out why. I mean, these are a marketing[More]
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Brenda Barron

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How to Conquer Your Blogging Fears Like Indiana Jones 

Embarking on a new blogging venture can be scary. But you're not alone. Everyone's afraid of something--even Indy! In this post, I'll lay my fears bare and offer some tips for overcoming them...

Read it here: http://buff.ly/PlFYii 

Or pin it to read later: http://buff.ly/PlFZmd

#writing #blogging #socialmedia
Do you have blogging fears? You're not alone. But I propose we all be a little more like Indiana Jones and face up to our metaphorical fear of snakes.
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Brenda Barron

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"Getting active on social media as a company can build a massive amount of success for your brand. It can spur customer engagement, encourage loyalty, and increase sales. But you know that already."

It's the act of introducing social media into your company that can cause problems. If you don't have a social media policy, that is. 

My latest post over at +Brandxten examines how +IBM and +Southwest Airlines implemented social media policies for the good of their companies. And it didn't limit their employee's ability to speak their minds online, either. If anything, it encouraged even greater employee engagement on social media than ever before! 

Read Implementing a Social Media Policy: How IBM and Southwest Airlines Did It now: http://brandxten.com/implementing-social-media-policy-ibm-southwest-airlines/

Or Pin it to read later: http://www.pinterest.com/pin/37999190580396290/

#socialmedia   #socialmediamarketing   #socialmediapolicy  
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Brenda Barron

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Rebekah Radice's Secret to Social Media Success 

+Rebekah Radice loves to share her passion for all things social wherever and whenever she can.

And it shows! Not only is she the CEO of a digital marketing agency, she also recently launched a training system called Stand Out Online to help entrepreneurs build their social media skills. 

Recently, I had the pleasure of asking Radice a few questions about why people think social media is easy, the importance of personal engagement, and more. 

A few takeaways: 

"Giving out free advice and truly taking the time to get to know your audience and their needs creates trust, and trust is the first step toward moving them into the marketing funnel."

"In order to create a successful social campaign, you need a content marketing and social media plan in place."

"There is no easy path online success. You have to enjoy getting online, engaging with people, and staying active on a daily basis."

Be sure to read the whole thing over at the +Intuit Small Business Blog: http://blog.intuit.com/marketing/rebekah-radices-secret-to-social-media-success/

Or pin it to read later: http://www.pinterest.com/pin/37999190580307728/

#socialmedia   #socialmediamarketing   #smallbusiness   #smallbiz  
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This is way more accurate that I probably should admit lol Thanks +Writers Write for the laugh! 
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Have her in circles
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Brenda Barron

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My girl turned 2 yesterday!
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Brenda Barron

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What's Your Game of Thrones Blogging Style? 

Season 4 of Game of Thrones premiered last night and it got me thinking about the cutthroat archetypes that invade businesses the world over. Some people are more charitable, however, and are constantly looking for ways to reach out, connect, and contribute.

And while I’m caught up in the drama between the Lannisters and Starks (and Freys and Targaryens and…) I wanted to take a moment today to talk about how some of the show’s popular characters translate into popular blogging types.

Read the full post: http://thedigitalinkwell.com/blogging-style-game-of-thrones/

Or Pin it for later:  http://www.pinterest.com/pin/37999190580681714/

#blogging   #gameofthrones   #socialmedia   #writing  
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Brenda Barron

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“Roads? Where we’re going, we don’t need roads...”

So says Doc Brown to Marty McFly in Back to the Future just as the Delorean turned time machine takes to the sky. Not only is this line from one of my favorite movies ever, it also offers a nice soundbite for us social media enthusiasts to use as a motto.

Learn how I've thrown caution to the wind and said ”screw you” to roads and set out on my own journey in the wilderness of the social landscape.

A few key points: 

- You need to find your flux capacitor. 
- Taking risks is vital!
- Being Calvin Klein is overrated. 
- Whatever you do, don't be Biff! 

Read the full post over at my blog: http://thedigitalinkwell.com/make-social-media-marketing-road/

Or pin it to read later: http://www.pinterest.com/pin/37999190580611697/

#socialmedia   #socialmediamarketing   #socialmediatips   #socialmediastrategy   #backtothefuture  
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Small-business owners would be remiss to ignore Feb. 14, especially if they offer a product or service that could make for a sweet, friendly, or romantic gift.

Learn 4 essential tips that will help you show love for your customers this Valentine's Day. 

Read the article over at +Intuit:  http://blog.intuit.com/marketing/how-to-show-love-for-your-customers-on-valentines-day/

Pin it: http://www.pinterest.com/pin/37999190580327855/

#valentinesday #gifts #customerloyalty #smallbiz
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What the Most Successful People Do Before Breakfast 

"We’re often at our peak in the mornings. This is why Mark McGuinness suggests the single most important change you can make to your workday is to move your creative time to mornings. We’re more mentally alert and our mental batteries are charged". 

If you want to stick to an exercise routine, do it first thing in the morning. 

If you want to write a novel, get your 1,000 words in right after you wake up. 

If you want to be a blogger, crank out a post before the kids wake up.

This great article by +Shane Parrish has collected some of the best advice around about utilizing those wee-morning hours in the most productive way possible. Because we all have a limited amount of willpower and by the end of the day, we're all tapped out.

Read the whole thing right here: http://www.farnamstreetblog.com/2014/01/what-the-most-successful-people-do-before-breakfast/

My biggest takeaway? Leave email checking and responding until you're well into your day. It can wait!

#business   #productivity   #success  
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Brenda Barron

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The Rise of Vine [Infographic]

Did you know that 57% of all Vine users are women? Or that mobile video traffic will increase by 1,800% by 2016? Yeah, I didn't either until I laid my eyes on this awesome infographic. Compiled by +TAMBA this data set shows why we all should be making Vine a priority. 

Now excuse me while I go record a 6-second stop-motion video of my cats. 

Pin ithttp://www.pinterest.com/pin/37999190580294306/

#socialmedia   #socialmediamarketing   #vine  
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People
Have her in circles
235 people
Tim Berkesch's profile photo
Tetra Lateral's profile photo
Aric Haley's profile photo
Keith Phemister's profile photo
Jamie DeBree's profile photo
Rebekkah Niles's profile photo
Catherine Cavendish's profile photo
Green Triangle's profile photo
Joseph Hewitt's profile photo
Work
Occupation
Writer. Editor. Content Marketer. SEO Specialist.
Skills
Writing, editing, search engine optimization (SEO), content marketing, social media strategy.
Employment
  • The Digital Inkwell
    Freelance writing professional, 2004 - present
    Provide writing and editing services to businesses and individuals in a variety of niches from health to marketing to finance. Develop SEO and social media strategies for e-commerce sites. Build and maintain brand identities through marketing campaigns.
  • Goldfish Grimm's Spicy Fiction Sushio
    Editor, 2012 - 2013
    Select and edit short fiction for publication.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Huntington Beach, CA 92649
Story
Tagline
Smarter writing and editing.
Introduction
Hey there! I'm Brenda Stokes Barron and I write stuff. Big stuff, small stuff, and everything in between. I've been a freelance writer and editor since 2004. I built up my sole-proprietership, The Digital Inkwell, while in college and don't foresee putting my laptop down anytime soon. 

Bragging rights
A great husband, a beautiful daughter, two crazy cats, a few published short stories, and a thriving business.
Education
  • California State University, Long Beach
    English Literature, 2005 - 2007
Basic Information
Gender
Female