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The Br@nd Ranch
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The Br@nd Ranch's posts

Giving examiners discretion to require additional specimens should help to pare down the scope of over broad registrations...

http://www.jdsupra.com/legalnews/u-s-trademark-office-sharpens-machete-10561/

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Bad branding doesn't have to happen!

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Humor in food packaging. Thank you Trader Joe's for a chuckle.

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Can't choose just one.

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A pop art holiday wish to you and yours!

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To achieve more profit, more focus and stronger brands, get rid of the weaker ones that compete with your other brands.


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If you can prove someone copied your work, however simple the design, you have a good claim for copyright infringement as long as your design is not a generic shape or common image.

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No brand feels distinctive anymore. No product feels special. Unboxing, once the internet's favorite fetish, has lost its thrill. 

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“…today there is more evidence than ever to support the notion that brand has substantial impact.”

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Brands must leverage the data to refocus on what really matters to consumers, the experience they expect brands to provide.
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