(If you’re curious -- in our tests, removing authorship generally does not seem to reduce traffic to sites. Nor does it increase clicks on ads. We make these kinds of changes to improve our users’ experience.)
On a personal note, it's been fun and interesting travelling the road of authorship with all of you. There have been weird quirks, bugs, some spam to fight, but the most rewarding thing has been (and will continue to be) interacting with webmasters themselves. We realize authorship wasn't always easy to implement, and we greatly appreciate the effort you put into continually improving your sites for your users. Thank you!
Going forward, we're strongly committed to continuing and expanding our support of structured markup (such as schema.org). This markup helps all search engines better understand the content and context of pages on the web, and we'll continue to use it to show rich snippets in search results.
It’s also worth mentioning that Search users will still see Google+ posts from friends and pages when they’re relevant to the query — both in the main results, and on the right-hand side. Today’s authorship change doesn’t impact these social features.
As always, we’ll keep expanding and improving the set of free tools we provide to make it easier for you to optimize your sites. Thank you again, and please keep the feedback coming.
- EleyMedia, LLCE-Commerce & Online Marketing Speaker and Author, 2010 - present
- 2BigFeet.comFounder & CEO, 1999 - present
- Kelsey Advertising & DesignInteractive Director, 2006 - 2014
- SitePointEditor, SitePoint Tribune, 2009 - 2012
- SitePointAuthor, Online Marketing Inside Out, 2009 - 2009
Brandon Eley an e-commerce veteran with over 15 years of experience. He is the founder of large shoe retailer 2BigFeet.com, author of Online Marketing Inside Out, and author, blogger and speaker on e-commerce and online marketing. For more information on writing or speaking opportunities, visit the Speaking page or contact Brandon directly. For consulting requests, see the E-Commerce Consulting page.
- LaGrange CollegeBusiness Administration
Tracking Chat Statistics with Google Analytics - Zopim Live Chat Blog
* This tutorial assumes that you are already using Google Analytics and are familiar with the basics of how it works. If you’re new, Google
New FAA Guidelines Permit More Device Use, All The Way From Take-Off To ...
For years now, most of us have been quietly not turning off our phones and devices at landing and take off, and merely putting the screens t
The Step by Step SEOgadget Guide to Conversion Optimisation
Struggling with your Conversion Rate Optimisation? Follow this step by step guide from the SEOgadget team...
Ecommerce Software & Shopping Cart Software Solutions by BigCommerce
Our award winning ecommerce software solution helps you setup a professional online store with shopping cart, product pages, secure checkout
Don’t Start a Brand Loyalty Campaign Until You Read This - Kelsey
Before you embark on an extensive brand loyalty campaign, consider doing an overall assessment of your entire customer lifecycle. Here's why