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The Brand Collective
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The Brand Collective's posts

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Wanna give your business and brand that extra boost? TBC Director of Story, Jennie Malloy has got you covered.

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Not sure what social media platform is best for you and your company? We're here to help.

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Think it's all about logo? Think again.

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Get to know our incredible TBC team.

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A brand like the Lewiston Auburn Metropolitan Chamber of Commerce has deep connections to true, authentic people and communities - they are what make the organization great. Refreshed brands should be debuted in this kind of context to connect audiences to the emotion, and to the essence of who you are and what you aspire to be. For us, this animation, produced in collaboration with Praxis Production Studios, places the LA Metro Chamber rebrand in visual and verbal context and provides a taste of the process by which we came to this fresh direction. To learn more about our process or see more of our work for the LA Metro Chamber, visit our (brand spankingly redesigned!) website:  http://brandmaine.com/

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You eat, breathe, sleep and sweat your business. It’s such a part of you, and you a part of it that it can be hard as heck to take a step back and really develop an objective brand strategy.

But, your company’s brand exists whether you’ve put thoughtful effort into framing it, or not. Your brand is in the hearts and minds of your customer. Your brand is their perception. And your opportunity lies in the framing of that perception.

>>Read the full article to learn how to #BetterBrand  your company

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MCHP hired us to take on the rebranding of the school. After isolating the objective to target high-achieving, recent high school graduates, we focused on the college’s true difference-makers – its emphasis on hands-on clinical experience and career readiness. >>Read the full article on our work with Maine College of Health Professions
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