Profile cover photo
Profile photo
Brandingmag
1,766 followers -
An independent journal narrating the discussion around branding with thought leadership from across the globe.
An independent journal narrating the discussion around branding with thought leadership from across the globe.

1,766 followers
About
Posts

Post has attachment
In his article, Dominik Prinz of CG42 comes up with the 3 P’s that brands must embrace – People, Purpose, and Participation. https://buff.ly/2IpnQ7C
Photo
Add a comment...

Post has attachment
Find out more about the 5 fundamental elements that can help launch a brand into the world of #podcasting below:
Add a comment...

Post has attachment
Find out more about the #trends that will force brands to adopt #transparency as a survival mechanism over the next 5 years:
Add a comment...

Post has attachment
Trevor Sumner, CEO of Perch Interactive, tells us how magical in-store experiences can be built to surprise and delight customers in our #CSuite interview below:
Add a comment...

Post has attachment
In the article below, Sky Gellatly, founder of ICNCLST, explains how their work manages to bring together brands and artists to “create something special that makes a difference.”
Add a comment...

Post has attachment
“Keeping #content legal doesn’t mean it can’t be #creative.” Here are some tips for marketers working in regulated industries:
Add a comment...

Post has attachment
Dominik Prinz sat down with Coss Marte, founder of ConBody, to talk about the origin and the future of his prison style workout brand and how it can help inmates re-enter society, successfully.
Add a comment...

Post has attachment
"We’re not trying to understand human beings; we’re trying to understand the biases of algorithms. Whether you’re in content creation, marketing or advertising, that’s your job. Understanding human beings is NOT your job. Just accept that.”

Kodi Foster, senior vice president of data strategy at Viacom, has some strong words for those tech/media looking to change human behavior:
Add a comment...

Post has attachment
“Simply setting KPIs won’t be enough to get you what you want.” Hendrik Kühl, managing director at Lion & Lion, comes up with some steps to follow for successful #branding campaigns:
Add a comment...

Post has attachment
“Crafting an identity suitable for the next 160 years of a brand’s life requires time to assess and architect a meaningful mark.” – Christian Bird of Pearlfisher. talking about Burberry’s new identity and the responsibilities of a designer in a rebranding process:
Add a comment...
Wait while more posts are being loaded