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Brand Driven Digital
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What did +Nick Westergaard take away from SXSW 2015? Listen to find out: 
On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed my recent trip to SXSW Interactive 2015.
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By day, Jason is the Senior Content Marketing Manager at LinkedIn. By night, he’s an accomplished rock-n-roll photographer. We talked about both aspects of his work and everything in between on this week’s episode of the On Brand podcast.
By day, Jason leads content at LinkedIn. By night, he’s an accomplished rock-n-roll photographer. We discussed it all on this week's On Brand podcast.
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Are you doing too much when it comes to content marketing? 
More isn't always better. Sometimes more is just ... more. One of the places that's hard to see this truth is with content marketing.
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It’s not personal. It’s business. While admittedly it’s easier to preach than to practice, on your business’ social media outlets, you need to live by this mantra.
"It's not personal. It's business." Great quote but what about negative social media comments? Let's take a look at how to keep a cool head and respond.
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“I don’t particularly love the term — branding.”

This may come as a surprise when you consider the source. 
“I don’t particularly love the term branding.” SYPartners Principal Jason Baer joined me on the On Brand podcast to discuss the definition of branding.
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Use journalist skills to tell a better story for your brand. Macy gives you tips to help make it easier: 
Recently, I was on a panel at an Iowa Newspaper Association event. The panel consisted of many talented journalists. But what was I doing there?
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In their circles
45 people
Have them in circles
102 people
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etc!graphics, inc.'s profile photo
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Khurrum Jawaid (KJ)'s profile photo
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When it comes to building your brand online, it's important to make sure that your fans and your team play a role in telling your story.
When it comes to building your brand online, it's important to make sure that your fans and your team play a role in telling your story.
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A new social app is getting some buzz. Why does Meerkat matter?
A new social app is getting some buzz. It's called Meerkat and it allows users to live stream video to their Twitter account. Why does Meerkat matter?
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As the founder and managing partner at Sullivan, Barbara Apple Sullivan has helped complex regulated brands like American Express and Merrill Lynch build and socialize strong brand architectures.

You won't want to miss what our discussion around this with Barbara this week on the On Brand podcast.
As the managing partner of brand engagement firm Sullivan, Barbara Apple Sullivan knows a thing or two about brand consistency vs. brand coherence.
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Last December, Google launched Store Visits, a new metric that is the first step toward connecting online and offline engagement. 

Our Search and Analytics Coordinator Sarah Moy helps you navigate how to more effectively connect online and offline engagement on today's blog.
Recently Google launched Store Visits, a metric that is the first step toward connecting online and offline engagement. Sarah Moy explains this new feature.
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This week on our Social Sound Bite, Nick and Jay discuss a content marketing lesson straight from TV. Listen now!
This week we discussed an upcoming episode of Modern Family shot entirely on the Apple products. Guess what? There's a content marketing lesson here.
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Like all cult brands, Bill Murray has amassed a legion of diverse and loyal followers. 

Let’s take a look at why and how this can happen for your brand:
In addition to being a unique and nuanced actor, Bill Murray has also developed a powerful brand. Why should your business be a Bill Murray brand?
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People
In their circles
45 people
Have them in circles
102 people
Anthony Guevara's profile photo
Debra Reams's profile photo
etc!graphics, inc.'s profile photo
Khurrum Jawaid (KJ)'s profile photo
Rakesh Kochhar's profile photo
Khurrum Jawaid (KJ)'s profile photo
Ann Roushar's profile photo
JoAnne Funch's profile photo
(mt) Media Temple's profile photo
Story
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Building Better Brands Online
Introduction

Brand Driven Digital is a division of the Westergaard agency founded by second-generation principal Nick Westergaard. Based in the heart of Iowa's Creative Corridor, Brand Driven Digital helps organizations build better brands online through social and digital marketing training, consulting, and content development. 

We want to do this in a way that’s best for your business. That’s why we offer a mix of strategic consulting, coaching, and creative services, live learning events such as our Social Brand Forum, and speaking, training, and workshop opportunities.

How can we help you? Contact us to set up a discovery session.

Learn more at BrandDrivenDigital.com.

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319-325-0921