Agencies the world over have their favourite watering holes. But "of all the gin joints in all the towns in all the world" (as Humphrey Bogart put it in Casablanca) the most famous of the lot stands on the corner of a winding, palm-fringed road at the heart of Cannes.
Jerry Perkins, its chief executive, said: "We’re in the middle of three really disrupted industries – the record industry, the media industry and the advertising industry."
The budget supermarket chain’s "Christmas friend" ad, created by McCann Manchester, features its own lonely old man living on the moon, who compares the price of a telescope sold by John Lewis with a cheaper one sold by Aldi.c
Brands are turning up their noses at the retail event of the year.
Short of selling their grandmothers, there's probably nothing a creative wouldn't do to win a Cannes Lion. Come to think of it, even grannies might well be sent packing with a Lion at stake.
The 1959 TV campaign for Strand cigarettes seemed to have everything going for it. Not only was it innovative, stylish and intriguing, but it also had a soundtrack people still hum. What's more, it had a central character - the Strand man - and everybody was talking about him. It was viral marketing at its best.
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