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BrainSigns srl
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Neuroscience, neuromarketing, neuropolitics, neuroaesthetic, mental workload, drivers stress, university spin-off, University "Sapienza" Roma.
Neuroscience, neuromarketing, neuropolitics, neuroaesthetic, mental workload, drivers stress, university spin-off, University "Sapienza" Roma.

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The team of BrainSigns is participating in the "STRESS" project, which aims to identify #neurophysiologicalindices for real-time monitoring of stress, attention, workload, cognitive control and emotional states of air traffic controllers.
#SESARJU has published a report where #STRESS is regarded as one of the most promising projects in the current SESAR exploratory research portfolio.

Learn more: https://goo.gl/YdSaJ3

#project #research #humanperformance #neurometrics


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In 2017, the #fifteenthanniversary of the famous definition by Ale Smidts, a Dutch marketing professor, coined the word "neuromarketing", such that it “designates the use of identification techniques of cerebral mechanisms to understand the #consumersbehaviour, in order to improve the #marketing strategies”.

Learn more about the Neuromarketing: https://goo.gl/xUjTYp

#neuromarketing #attention #memory #interest #emotion #inconscious #technology #advertising
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#Brainsigns is developing a brain signal measurement system to evaluate real-time #mental workload while performing tasks that require high levels of capacity, attention, and engagement such as pilots, air traffic controllers, paratroopers and drivers.

Learn more: https://goo.gl/Eya8Yk

#workloadevaluation #brain #operativetasks
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On Marketing Post, digital newsletter of Italian Society Marketing an #interview to BrainSigns on the Neuromarketing Benefits.

Read interview at the following link https://goo.gl/HyPVV8

#neuromarketing #benefits #brainsigns

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Neurometrics collected by EEG may be useful for testing the performance of medical devices by #neuroscience techniques.

#BrainSigns employs technology and knowledge to evaluate their effectiveness.

Learn more about the "Device Evaluation" service:https://goo.gl/w8y4Qh

#deviceevaluation #technology #biometricindexes
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In recent years, BrainSigns has become one of the major protagonist in the development of #Neuroaesthetic discipline within the national and international panarama.

Discover our research:
Emotion and Neuroscience: Michelangelo's Moses https://goo.gl/9Lla2S
The great beauty: the emotion of Michelangelo's Moses https://goo.gl/WdSvIN

#research #emotion #neuroscience

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Do you know #Neuroaesthetics?

It is an innovative discipline through which it is possible to study the cerebral response of individuals during the viewing of artworks.

#research #EEG #cerebralreaction

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What's the news of #neuromarketing compared to the traditional marketing techniques?

The ability to measure the mechanisms, not consciously expressed, which underly the #behaviors, in order to achieve a more detailed picture about #consumer choices.

Learn more https://goo.gl/9HtiaJ

#research #marketing #advertising #unconscious #neuroscience

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Is there a method to test if a campaign against smoking has the characteristics to be effective?

See more https://goo.gl/vgcDYt
Also Sapienza Università di Roma talks about us, please visit https://goo.gl/6XHPkk

#Smokefreebrain #project #research #antismokingcampaign

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On the World Day against #tabacco, the Sapienza Università di Roma research unit in the #SmokeFreeBrain project analyzed numerous #spot against smoke produced around the world. Starting from these data, BrainSigns is evaluating the two hundredth #brainresponse to some of the most successful advertising campaigns. This study seeks to understand what "ingredients" should be used in Public Service Announcement (PSA) to encourage people to quit #smoking: effective PSA predisposition optimizes the effects of social communication, ensuring economic savings and maximum social benefit.

Learn more please visit the following webpage https://goo.gl/vgcDYt

#europeanproject #research #smoke #brainsigns #advertisingcampaigns
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