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Brainrider Knowledge Marketing Group
We help companies plan and execute better B2B marketing content, websites, and programs.
We help companies plan and execute better B2B marketing content, websites, and programs.
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@medgatesoftware says give your marketing team a sales quota. Marketing and Sales should share targets, and pipeline build objectives. #pipecon

"Hi, how can I help you," is the worst opener for customer service. We are all trained to ignore that question. -Sunir Shah #pipecon

Delighting customers doesn't build loyalty; reducing their effort--the work they must do to get their problem solved--does." #pipecon

Sales is the tip of a spear, but you need weight behind it to make it effective. -Sunir Shah #pipecon

Sales leaders should go and give feedback. -Ally Motz

Marketing leaders should and ask for feedback. -Hana Abaza

#pipecon

Use a multi-channel approach with your audience AND your sales team -Hana Abaza #pipecon

Myth: Content is the marketer's domain.

Truth: Content is informed by everyone.

-Hana Abaza. #pipecon

"76% of content marketers forget about sales enablement." -Hana Abaza #pipecon

"Doing more bad sales calls is not the answer." -Ally Motz #pipecon

Volume and velocity. Are you getting enough leads, and are you sending them through your system fast enough? -Ally Motz #pipecon
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