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Brainrider Knowledge Marketing Group
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@medgatesoftware says give your marketing team a sales quota. Marketing and Sales should share targets, and pipeline build objectives. #pipecon
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"Hi, how can I help you," is the worst opener for customer service. We are all trained to ignore that question. -Sunir Shah #pipecon
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Sales is the tip of a spear, but you need weight behind it to make it effective. -Sunir Shah #pipecon
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Use a multi-channel approach with your audience AND your sales team -Hana Abaza #pipecon
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"76% of content marketers forget about sales enablement." -Hana Abaza #pipecon
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Volume and velocity. Are you getting enough leads, and are you sending them through your system fast enough? -Ally Motz #pipecon
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Ally Motz: In an established market, sales shouldn't be accepting anything less than a qualified lead.
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Delighting customers doesn't build loyalty; reducing their effort--the work they must do to get their problem solved--does." #pipecon
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Sales leaders should go and give feedback. -Ally Motz

Marketing leaders should and ask for feedback. -Hana Abaza

#pipecon
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Myth: Content is the marketer's domain.

Truth: Content is informed by everyone.

-Hana Abaza. #pipecon
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"Doing more bad sales calls is not the answer." -Ally Motz #pipecon
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Ally Motz: In an established market, sales shouldn't be accepting anything less than a qualified lead. #pipecon
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We help companies plan and execute better B2B marketing content, websites, and programs.
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We work with B2B marketers to help their companies leverage their specialized knowledge to plan and execute better content, properties and programs.