Some people refer to Custom URLs as "Vanity URLs"... Sort of like "vanity license plates."
We don't officially prefer that name, as it casts aspersions on the motives of the claimant... It's likely an act of pure altruism - saving one's audience from needless keystrokes and searching! (Note that the California DMV also eschews the "Vanity Plates" term, going with "Personalized Plates".)
Irrespective, I was thinking of getting the team that launched this the following t-shirts... Does anyone know the reference?
What do you think?
Edit: - I see a little chat mole with +Saurabh Sharma
in my screenshot. Gonna leave that there.... ;-)