I’m particularly proud of the thoughtfulness that went into this overhaul, which is in the same spirit as the recently launched Google Photos. With Photos, we started with a clear and persistent dedication to the user, and then the team put awesome technology to work to bring an amazing product experience to life. In the same vein, the team looked thoughtfully at what was working (and not) in Google+, and reinvented the product to focus on the parts that shine -- as a place where people can delve into their interests. And both the native apps and web experience (desktop and mobile) are much faster and more beautiful than before.
Also, per my post on July 27th, we’ve been busy putting “Everything in its right place.” (https://goo.gl/1JDajS). These changes include work toward retiring Google+ profiles as people’s identities across Google. The new “About Me” page (aboutme.google.com) makes it really straightforward to control how you appear across Google services, whether you use Google+ or not (see this VentureBeat story for more details: http://goo.gl/5RIiyx). This groundwork will soon make it easy for people to use products like YouTube without joining Google+.
Enjoy the new products and let us know what you think!
As shared this afternoon (http://goo.gl/2QjBGx), we’ve spent lots of time talking to people who are passionate about Google+. We visited them in their homes, we invited them into early testing communities and we learned more about how and why they use Google+. The predominant answer? Having a great place to keep up with and talk about their interests. From Astrophotography (goo.gl/HRQmIh) to Wild Hummingbirds (https://goo.gl/6FscI6), people are not only discovering amazing things, but meeting others who share their passions as well.
Today we’re taking a big step toward making Google+ an even better place for your interests. To do so, we’ve drastically simplified nearly every aspect of the product. You’ll see this clearly in our new navigation centered around Collections and Communities. Collections let you immerse yourself in content about topics like surfing (https://goo.gl/vvv5QD) or tiny tilt-shift photography scenes (goo.gl/nWyicL) . Communities enable groups of people with the same interests to join up and geek out on anything from Game of Thrones (goo.gl/aaqtgq) to Painting (goo.gl/kmlM7m). With Collections and Communities, discovering amazing things is simple: just follow or join whatever happens to pique your interests.
But we didn’t stop with Collections and Communities; the new Google+ also makes it easier to post, search, connect, and keep up with great content in a fully redesigned home stream. And we’ve worked hard to make our new web experience load fast and work beautifully on devices of all sizes.
You can preview the new Google+ on the web today by signing in and clicking “Let’s go” when you see the prompt. (And since not every feature of Google+ has made its way into this new design, for now, you can toggle back to the classic Google+ with one click in the bottom left-hand corner.) In the coming days, we’ll roll out updated apps for Android and iOS.
While this is an exciting new beginning for us, we’re definitely not done yet. We got here by listening and learning, and will continue doing so. Please visit our Help Center (https://goo.gl/gWsFeh) or drop us a line in our support community (https://goo.gl/eMFVj) to share your thoughts, questions, and more.