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Brad Shorr
Works at Straight North
Lives in Chicago area, USA
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The Real Genius of the Apple Watch
The Apple Watch may be a hit or a miss; who can say for sure? But one thing is for sure: when you buy one, you're not buying a watch, you're buying a communication system. And this is big . If you buy a $10,000 Rolex, good for Rolex, but it won't necessaril...
The Apple Watch may be a hit or a miss; who can say for sure? But one thing is for sure: when you buy one, you're not buying a watch, you're buying a communication system. And this is big. If you buy a $10,000 Rolex, good for...
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Brad Shorr

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Reflections: Tuesdays with Morrie
About 15 years ago, my uncle -- a man I admire and respect -- told me to drop everything and read "Tuesdays with Morrie," by Mitch Albom. A couple of weeks ago, I finally got around to reading it, and I'm probably the last person on earth to do so. Neverthe...
About 15 years ago, my uncle -- a man I admire and respect -- told me to drop everything and read "Tuesdays with Morrie," by Mitch Albom. A couple of weeks ago, I finally got around to reading it, and I'm probably the last pe...
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General Custer The Chicago Bears campaign of 2014 draws to a close today, one eerily reminiscent of Grenada's stout effort against the USA in the campaign of 1983. Things could have been so different for the Bears, had it not...
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Copywriters: Note this excellent ad copy.
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Rob Nom
 
It works because a stick is such an appealing offer.
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Interesting story about how the mind works.
When Jason Padgett pours cream into his morning coffee, this is what he sees: “I watch the cream stirred into the brew. The perfect spiral is an important shape to…
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Password protection is critically important!!!
 
Changing passwords is a pain in the behind. But everyone should be doing this because of the Heartbleed security problems that have come to surface the last few days: http://www.techmeme.com/140410/p3#a140410p3

Some things:

1. If you don't have a different password for each site you are doing it wrong! (Particularly for banks, email, and major social networks).
2. If your password isn't at least 12 characters long, you are doing it wrong!
3. If your passwords have ANY dictionary names in them, you are doing it wrong (things that appear in the dictionary).
4. If you aren't using two-factor authentication on EVERY site that offers such (Gmail, Facebook, Twitter all do) then you are doing it wrong.
5. If you aren't using a password manager like Lastpass then you are probably doing it wrong (I let it generate all my passwords now to make sure I get truly strong 20-character passwords).

Good luck out there!
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Rest in Peace, Leonard Nimoy
Leonard Nimoy accomplished something few actors do. He created a character so vivid and so fascinating that Mr. Spock has remained a popular culture icon for three generations -- and counting. I always admired how Nimoy embraced the Star Trek brand, and yet...
Leonard Nimoy accomplished something few actors do. He created a character so vivid and so fascinating that Mr. Spock has remained a popular culture icon for three generations -- and counting. I always admired how Nimoy embra...
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Wet Shaving: Save Face and Money
From Drudgery to Luxury Year after year I turned my face into hamburger using "cheap" disposable razors. Shaving was a chore that I'd put off as long as possible, preferring to look like a bum than subject my neck to another cheese grating. Then one day I d...
From Drudgery to Luxury Year after year I turned my face into hamburger using "cheap" disposable razors. Shaving was a chore that I'd put off as long as possible, preferring to look like a bum than subject my neck to another ...
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I will try this
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Why an editor is a KEY component of effective content marketing. 
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Funny you mention that, +Phil Savory -- They did a guest blog post for me years ago; that is the extent of our relationship. But I, too, have been going nuts trying to get them to remove me from their email list. +Queensboro Shirt -- please take note. 
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A quick, unsolicited plug for +Jimmy John's. You'd think a campaign that touts "freaky fast" delivery is a gimmick ... but it's literally true. We order sandwiches online at the office, and the delivery guy shows up within 10 minutes. It's like they're making the sandwiches in our parking lot. Nice work!
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Better secure your Google account with 2-Step Verification. 
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Brad - Are you interested in contributing to an article about Corporate Governance for Graphic Products, www.GraphicProducts.com. If so, email Jack Rubinger, jarubinger@graphicproducts.com. Thanks.
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Story
Tagline
Director of B2B Marketing, Straight North
Introduction
Brad Shorr is Director of B2B Marketing for Straight North, an Internet marketing agency headquartered in the Chicago area. His articles on marketing strategy, content marketing, SEO and social media have appeared on scores of leading marketing blogs.
Places
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Currently
Chicago area, USA
Previously
Colorado Springs, Colorado
Work
Occupation
Internet marketing services.
Skills
Content marketing, copywriting, SEO, social media marketing
Employment
  • Straight North
    Director of B2B Marketing, 2010 - present
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Gender
Male
Other names
Schorr, Shore