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Brad Geddes
7,724 followers -
Google AdWords Seminar Leader. Author of Advanced Google AdWords.
Google AdWords Seminar Leader. Author of Advanced Google AdWords.

7,724 followers
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Negative keywords are essential to any well crafted PPC account. This short video will teach you everything you need to know about negative keywords, match types, n-grams, and more.
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Thank You For Helping Adalysis Win the Best #PPC Management Platform Again :)
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PPC Ad Testing: Discovering what to test and how to do it https://buff.ly/2xuQkTr
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How to use #AdWords Channels to Bolster Your #PPC Buying Funnel
> https://buff.ly/2wpljzK
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ROAS, ROI, and Conv Value/Cost are often misused. We're clarifying these metrics before we get into how to test by ROAS & RPI in our metric article series.
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CPA is often a better 'filter' in ad testing than a metric to use to pick winners. Here's some great info on using CPA as a testing metric.
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I'm doing a multi-week series on Ad Testing Metrics. The first week is: CTR
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+Brad Geddes and +Joseph Kerschbaum cover ad testing and ad copy. (Talk about your subject experts...)
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