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The Who, When, & Why of PPC Account Audits

My latest SEL column is out an looks at why everyone, PPC managers, agencies, in-house, etc should be doing regular account audits.

Beyond why, it also looks at who should be doing them based upon resources, expectations, and data perception.

Hope you enjoy.
Auditing your PPC accounts on a regular basis is something every company should be doing. Performing an audit lets you step outside of your normal day-to-day activities within an account to reevaluate...
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