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Brad Geddes
Works at Market Motive
Attended Penn State
Lives in Washington, DC
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Brad Geddes

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ROAS, ROI, and Conv Value/Cost are often misused. We're clarifying these metrics before we get into how to test by ROAS & RPI in our metric article series.
In next week’s column, we will examine how to use ROAS as an ad testing metric. However, as there is a lot of confusion about ROAS, ROI, and Google’s Conv. Value/Cost metric, we’re first going to dig into these metrics...
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Brad Geddes

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+Brad Geddes and +Joseph Kerschbaum cover ad testing and ad copy. (Talk about your subject experts...)
If you're a marketer, you need to know everything you can about ad testing. Brad Geddes and Joe Kerschbaum break down the process.
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*Why Adalysis Should Be In Any PPC Manager's Toolset" on +Search Engine Journal

One of the longest lasting ideas I had stored in my Evernote idea notebook was to create an ad testing tool. Ad testing is such a simple idea, but a complicated process, and I was baffled that no one has tried to offer a fix for the PPC community. None of the big PPC tool vendors has come close to an effective solution.

But then I discovered +AdAlysis by +Brad Geddes.

Read in my review how I've come to depend on it to speed up one of the most crucial activities in PPC advertising: Ad Testing.
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Brad Geddes

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 New adAlysis Feature: Draft Ads

With draft ads you can now fully automate your ad testing. 
-create ads in advance (or inherit data from current ads)
-pick specific conditions for when losers are paused and new ads are pushed live

adAlysis already automates all statistical significance calculates with an actionable ad workflow; with the newest feature, you don't even need to check for winning and losing ads. 
We’ve just launched another great testing feature to help you automate your testing experience known as Draft Ads. Draft Ads allow you to create Ads in advance and then choose replacement conditions in which your loser Ad will be automatically...
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+Search Engine Land  wrote a nice article about +AdAlysis today:
Image source: AdAlysis Ad testing in paid search is a relatively painless -- until it comes to the actual analysis. It's easy to set up ads tests, but anal
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Since I'm testing the platform I'm actually going to read this now before I forget 
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Brad Geddes

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CPA is often a better 'filter' in ad testing than a metric to use to pick winners. Here's some great info on using CPA as a testing metric.
This week we’re featuring everything you need to know about using CPA (cost per acquisition) as your testing metric. This metric is simply how much you pay for a conversion. This a common metric to use for testing in a...
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I'm doing a multi-week series on Ad Testing Metrics. The first week is: CTR
This week we’re featuring everything you need to know about click through rate. This metric is one that Google pushes you to use the most as their ad rotation default is set to optimize for clicks, which is the highest...
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Many marketers must submit all their ads to a legal and/or corporate branding team for approval before they are allowed to use them in a PPC account. These departments can often be bottlenecks to ad testing. If you aren’t working...
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Great information on determining how to use one or more metrics to determine any test winners:
There are many metrics you can test by; however, the best testing metrics for determining success vary by industry. Often the lead generation industry is lumped together as a type of advertising campaign: just get me leads. It should not...
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I was interviewed by +PPCHeroBlog  & +Matthew Umbro on  PPC Hero this week. If you want to hear some thoughts on product creation, digital marketing skill development, visibility vs monetization (good for speakers & social media people to think about) there's a lot of thoughts here:
If you are in the paid search industry, chances are you've heard of world renowned paid search guru, Brad Geddes. We had a chance to interview Brad on PPC Hero.
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"Actionable attribution modelling data" -- amen!
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In his circles
455 people
Have him in circles
7,257 people
Ernő Horváth's profile photo
Drew Selman's profile photo
Adreana Langston's profile photo
Ephpsolutions Software India Pvt. Ltd.'s profile photo
Susan Couch's profile photo
Dennis Yu's profile photo
David Dischler's profile photo
Michael Hoffman's profile photo
TeamsOne's profile photo
Work
Occupation
Internet Marketing Trainer & Consultant
Employment
  • Market Motive
    PPC Faculty Chair, 2011 - present
  • AdAlysis
    Co-Founder, 2012 - present
  • Certified Knowledge
    Marketing Trainer, 2008 - present
  • Search Engine Land
    Paid Search Columnist, 2007 - present
  • Boost Media
    Board Member, 2010 - present
  • Advanced Google AdWords
    Author, 2010 - present
  • Dex One (RH Donnelley)
    Director of Search, 2006 - 2008
  • LocalLaunch
    Director of Search, 2004 - 2008
  • Affiliate & Consultant
    1998 - 2004
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Washington, DC
Previously
Chicago, IL - State College, PA - Little Rock, AR - Houston, TX - Nashville, TN - Appleton, WI - New Milford, CT - Pittsburgh, PA
Story
Tagline
Google AdWords Seminar Leader. Author of Advanced Google AdWords.
Introduction
Brad is the co-founder of AdAlysis, a PPC ad testing tool. The founder of Certified Knowledge, a PPC training & Tools platform. The author of  Advanced Google AdWords. And an official Google AdWords Seminar Leader.

He has been involved in online marketing for more than a decade. Over the years, he has provided a variety of consulting services, including: usability, conversion optimization, product development, product positioning, and agency consulting, He has managed, SEO, PPC, email, display, and affiliate marketing campaigns for both himself and others.

One of his trademarks has been demystifying the more complicated aspects of SEO, PPC, and Internet advertising through writing, speaking, and training. Brad does not withhold secrets as he prefers to educate readers on the various aspects of crafting marketing campaigns to ensure the success for all parties involved.

Brad is not one to call himself an expert or guru. He prefers to train marketers and let the results speak for themselves. Therefore, instead of writing paragraphs that use the words “master,” “wizard,” or “thought-leader,” and name-drop companies he has worked with such as Amazon, DEX, and Google he prefers a simple bullet point list of facts to let intelligent readers make up their own minds.

As a Speaker:

  • Spoken at more than 60 conferences and 125 sessions across several continents.
  • Keynoted several conferences in multiple countries.
  • Notable conferences include AdWords Days (Germany), Afri-Tech (Kenya), SEM Days (Romania), Congreso SEM (Spain), Search Engine Strategies (Toronto, San Francisco, San Jose, Chicago, London, New York City), SES Local, SMX (Seattle, New York, San Jose, Sydney, London, Munich, Milan), SMX Local, SMX Social, Kelsey, Pubcon (New Orleans, Boston, Las Vegas), SuperZoo, Marketing 2.0 Bootcamp, SEO Class, KBIS, Elite Master Summit, and adTech.
  • Presented at events at both Google and Microsoft.

As a Trainer:

  • One of only two Google-approved AdWords Seminar Leaders.
  • Conducted more than 60 officially Google-supported AdWords Seminars for Success, attended by more than 4,000 marketing professionals. AdWords Seminars for Success are two days of intensive training on Google AdWords.
  • Worked with Google in implementing their reseller training program at R.H. Donnelley.
  • Helped institute a training program for LocalLaunch that managed more than 40,000 PPC accounts.
  • Conducted training days in multiple countries for conferences such as SMX (New York, London, Milan, Sydney, Las Vegas, San Jose, Seattle, Munich), SEO Class, Search Engine Strategies (in New York, Toronto, and Chicago), Refined Labs, and Pubcon.

As an Internet Marketer:

  • Monetized first website in 1998.
  • Started SEOing websites in 1998.
  • Started affiliate marketing in 1999.
  • Opened first PPC account in 1999.
  • Formed first agency, iDjinni Consulting, in 2002, providing usability, PPC, SEO, and affiliate marketing services.
  • Joined LocalLaunch in 2004:
    • LocalLaunch began as a boutique agency, then built a marketing platform that empowered sales forces to sell marketing products to their customer bases while LocalLaunch did all of the product’s management behind the scenes
    • Helped grow the LocalLaunch agency that provided PPC services to companies such as Red Lobster, Encyclopedia Britannica, YellowPages.com, and Yahoo.
    • Helped build marketing products that were used by more than 100,000 businesses.
    • Helped build a system that managed more than 40,000 PPC accounts.
    • Worked with companies such as Amazon, World Directories, DEX Media, and Local.com.
    • While Brad managed vendor relations, R.H. Donnelley became one of the few Google and Yahoo resellers in the world.
    • LocalLaunch was sold to R.H. Donnelley in 2006.
  • Formed bg Theory in 2008
    • bg Theory is a company dedicated to consulting, educating, and training businesses on Internet marketing theory and best practices.
  • Created Certified Knowledge in 2010
    • CertifiedKnowledge.org is a PPC Training, Tools, and Community platform.
  • Co-Founded AdAlysis in 2013. AdAlysis makes complex PPC ad testing simple for everyone regardless of experience or account size.  
Education
  • Penn State
Basic Information
Gender
Male