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Brad Brewer
Works at Brewer Digital Marketing
Attended St. Edward's University
Lives in San Jose, CA
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Brad Brewer

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Google Adds Reviews from the Web to the Hotel Panel
Google now displays deep-linked reviews from the around web. The review sites appear to be limited to Booking.com, Priceline, Agoda, and for the first time 3rd party platforms ...no Expedia or TripAdvisor. This suggests TrustYou is the primary data provider, with platforms like Bazaarvoice powering 3rd party sites from Marriott to Starwood and IHG reviews.

+Google Travel #googlereviews #hotelSEO #local #seo
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Brad Brewer

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I've had a chance to use Google Trips firsthand, here are a few screenshots. I'll post a full review on +Brewer Digital Marketing blog Monday.
#GoogleTrips 
14 new photos · Album by Brad Brewer
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Brad Brewer
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According to +VentureBeat, "Google found that in 2015, the company’s search engine saw a 50 percent increase in travel-related questions on mobile phones, ...so it [Google] set out to solve the problem" with Destinations on Google.

Full article: http://venturebeat.com/2016/03/08/google-search-gets-destinations-a-mobile-only-feature-for-planning-your-next-vacation/
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Brad Brewer
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Google adds Trip sharing and add emails to Trip Bundles in Google Inbox while offline.

+Google Travel  #inbox  
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Brad Brewer
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Claim your TrustYou listing to improve reviews in Google Search
 
New Google Knowledge Panel Update for Hotels
Google and TrustYou partner to display Meta-Reviews™ in Google Knowledge Panel for hotels. According to their website, “TrustYou’s Meta-Reviews™ are based solely on verified travel reviews. They do not include data from TripAdvisor.” Search for your hotel and claim your TrustYou listing at http://www.trustyou.com/meta-review-search/.

+TrustYou +Google Travel #Google #Hotel #Marketing
Google and TrustYou partner to display Meta-Reviews™ in Google Knowledge Panel for hotels. TrustYou combines natural language processing (NLP), machine learning and big data to create insights about every hotel on earth. Their mission “is to positively influence travelers’ decisions by searching, analyzing and distilling hundreds of millions of travel reviews from across the web.” TrustYou currently influences 50+ …
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Brad Brewer

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New Google Knowledge Panel Update for Hotels
Google and TrustYou partner to display Meta-Reviews™ in Google Knowledge Panel for hotels. According to their website, “TrustYou’s Meta-Reviews™ are based solely on verified travel reviews. They do not include data from TripAdvisor.” Search for your hotel and claim your TrustYou listing at http://www.trustyou.com/meta-review-search/.

+TrustYou +Google Travel #Google #Hotel #Marketing
Google and TrustYou partner to display Meta-Reviews™ in Google Knowledge Panel for hotels. TrustYou combines natural language processing (NLP), machine learning and big data to create insights about every hotel on earth. Their mission “is to positively influence travelers’ decisions by searching, analyzing and distilling hundreds of millions of travel reviews from across the web.” TrustYou currently influences 50+ …
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New Google announcement may lead to more App-first development.

I wonder if this is result of the Agawi acquisition: Google last year secretly acquired a startup called Agawi, which had developed technology to use and stream mobile apps over the web without downloading them first.
 
This is a major Google announcement! Breaking down the App install barriers will lead to more app first development. If this works, websites a we've know will begin dying off. Google just wants your data and your website is limiting that access. 
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Brad Brewer

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New - Google Structured Data Testing Tool Gets Material Design Update
https://search.google.com/structured-data/testing-tool
public. NEW TEST. settings. Help; Send Feedback. play_arrow. VALIDATE.
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Brad Brewer

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Destinations on Google is just the beginning!
The day Hotel rate parity clauses die in the US and Google can offer signed in users unpublished rates, +Google Travel will take 25% market share from Expedia and Priceline. 

+priceline.com +Expedia  #GoogleTravel   #rateparity  
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Google Send a place to your phone expanded to Knowledge Panel
Google announced in July, 2015 that you can send a place you find in Google Maps on your computer to your mobile device for easy access on-the-go.
https://support.google.com/maps/answer/6081481
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Individual blog updates can be represented in Google search results as carousel items of the blog page. According to Google, starting today, they're making the markup that powers these live blog carousels publicly available: https://plus.google.com/+GoogleDevelopers/posts/UMFfemnynCg
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Brad Brewer

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This is a major Google announcement! Breaking down the App install barriers will lead to more app first development. If this works, websites a we've know will begin dying off. Google just wants your data and your website is limiting that access. 

Could this be powered by Agawi?
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This is outstanding! I'd be willing to bet this is thanks in part to their Agawi acquisition.
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Semantic Web and Search Engine Optimization
Introduction

Brad Brewer specializes in semantic web and search engine optimization, and e-commerce strategies for the hospitality industry. Brewer works closely with Brands, management companies, and tourism associations to develop complete Internet marketing solutions. Brewer has held sales management positions for other leading hotel Internet marketing firms and property management software companies. He holds a Bachelor of Arts degree from Saint Edward’s University of Austin, Texas.

Bragging rights
JSON-LD API for Travel
Work
Occupation
Search Engine Marketing
Skills
Semantic Web, SEO/SEM, Paid Advertising, Email Marketing
Employment
  • Brewer Digital Marketing
    Founder, CEO, present
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
San Jose, CA
Previously
Louisville, KY - Denver, CO - Austin, TX - St. Louis, MO
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Phone
303-406-1053
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+1 800-645-4419
Address
San Jose