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Brad Brewer
Works at Brewer Digital Marketing
Attended St. Edward's University
Lives in San Jose, CA
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Brad Brewer

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App Indexing appearing for [hotels in New York]
Do you get More content in apps for this search on Google mobile? How personalized are the results? Yesterday, I posted on Google+ about +Orbitz and today their app appears on second scroll of mobile results!

Two months ago, +Expedia acquired #Orbitz  for 1.6B in cash, just after purchasing Travelocity for 260M in cash. +Booking.com.Yeah!
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Apps are appearing in Search
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2015 is the year of WebGL
Google launched Inside Abbey Road and Google I/O 2015 apps using WebGL experience. Check out the floating YouTube player inside of Google Street View. 

WebGL (Web Graphics Library) is a JavaScript API for rendering interactive 3D computer graphics and 2D graphics within any compatible web browser without the use of plug-ins. +Wikipedia 

Chrome Experiment ahead:
The Experiment features WebGL and Web Audio APIs. 
https://events.google.com/io2015/about

https://insideabbeyroad.withgoogle.com/en/all-access/studio-2/hotspot/queenie-eye-paul-mccartney
+Google Chrome Developers +Google Webmasters 
#webgl   #webAudio  
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Brad Brewer

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Better presentation of URLs in search results
What can we learn from +Marriott and +Orbitz when it comes to
https://schema.org/breadcrumb markup: 

Marriott is using itemprop="breadcrumb" text identifiers per the schema.org spec:
https://developers.google.com/structured-data/testing-tool/?url=http://www.marriott.com/hotel-search/pompano-beach.hotels.florida.united-states.travel/

Orbitz is using the more complex option, and is missing an itemscope for breadCrumbItem: 
https://developers.google.com/structured-data/testing-tool/?url=http://www.orbitz.com/hotels/United_States--CA/San_Francisco.hd4468/
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How Google Now selects fresh content
"Interactions with search engines are often reminiscent of the movie “50 First Dates”, in that the search engine appears to have forgotten all past interactions." +Ramanathan Guha, et al.

Show personalized content recommendations for the user’s long term interests, using Fresh Aggregates: 
"For each entity (or query) that occurs in a sufficiently large number of contexts, we get the set of users who have that entity (query) in any of their contexts. We then aggregate what those users have read recently. Thus for a given entity, we have aggregate statistics on what fresh content would be interesting for users with that entity." 

Context Aggregates is similar, although details are quite different. The goal is to assist users with longer tasks, e.g., trip planning or buying a camera, by leveraging the experience of users with similar tasks:
"For each URL, entity or query that occurs in a sufficiently large number of contexts, we compute aggregate statistics over the set of contexts in which that URL (or entity or query) appears. For example, given an URL, the aggregates tell us what other URLs, entities and queries users looked at later in that context. We also compute meta-data, such as the fraction of clicks in those contexts that are on news or videos."

Read the full article User Modeling for a Personal Assistant:
http://www.rsrikant.com/papers/wsdm2015.pdf
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App discovery comes to Google Search. Starting this week, people searching on Google can also discover your app if they haven’t installed it yet.
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+Google Travel​ bug? Google App voice search for open Google flight opens Kayak!
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Google's new mobile algo for android apps at its best.
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Google Mobile Local Pack Updated Based on Intent
+Google Travel research shows that "50% of consumers who conduct a local search on their smartphone visit a store within a day, and 18% of those searches lead to a purchase within a day."

#Google  Mobile app results are different for "near me" searches which now feature a phone CTA (instead of Hotel Price Ads), also triggers +Google Maps notification for navigation, and #GoogleFieldTrip  local event and historical information cards. With a +Google Hotel Finder ecosystem powered by +Google Wallet offering signed-in members only rates, +Google Travel is becoming a powerhouse in #travelsearch .  

Read "Near me" searches are on the rise:
https://www.thinkwithgoogle.com/features/i-want-to-go-micro-moments.html

#localseo  
#localsearch  
#mobilegeddon  
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Is +Google Travel​ is ready to take their share of the $225 billion dollar hotel booking market online? If +Room 77​ tech delivers +Google​ could rake in 300-400 million in travel meta search alone from all Google assets. I can't seem to avoid Google hotel finder ads!
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if nothing else, it looks nice
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First plus.google.com post In the News I've seen. 
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+Brad Brewer funny: searching from germany i see no g+ posts in serp, using usa proxy i do.
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Notable alumni from +St. Edward's University
I don't make the lists, I just enhance them with relevant information. 
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+Uwe Tippmann​ can you do search actions in apps yet from Google Voice? Here is a search for destination + TripAdvisor (installed app), which goes straight to +TripAdvisor​ app instead of the site. 
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done the same voice query in German on iOS Google app - but my installed TripAdvisor app does not appear like in your screen. I will test it on Android later today...
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Tagline
Semantic Web and Search Engine Optimization
Introduction

Brad Brewer specializes in semantic web and search engine optimization, and e-commerce strategies for the hospitality industry. Brewer works closely with Brands, management companies, and tourism associations to develop complete Internet marketing solutions. Brewer has held sales management positions for other leading hotel Internet marketing firms and property management software companies. He holds a Bachelor of Arts degree from Saint Edward’s University of Austin, Texas.

Bragging rights
JSON-LD API for Travel
Work
Occupation
Search Engine Marketing
Skills
Semantic Web, SEO/SEM, Paid Advertising, Email Marketing
Employment
  • Brewer Digital Marketing
    Founder, CEO, present
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Currently
San Jose, CA
Previously
Louisville, KY - Denver, CO - Austin, TX - St. Louis, MO
Contact Information
Work
Phone
303-406-1053
Email
Fax
+1 800-645-4419
Address
San Jose