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Brad Brewer
Works at Brewer Digital Marketing
Lives in San Jose, CA
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Brad Brewer

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Google Search displaying schema.org/Product offers for flights 
The rich snippet shows without using schema.org AggregateOffer. In my example, Kayak is using a single product named "Flights from United States to Las Vegas McCarran" with an array of offers.

Screenshots in post captured from Nov 2014, and in Mar 2015 when the change first showed up in Google SERPs. 

Note: SERP is not the same using https://schema.org/priceRange
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Brad Brewer
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Paid Hotel Distribution  - 
 
Reach travelers across Google with Hotel Ads
Live in over 100 countries, Hotel Ads appear across Google, wherever users are shopping for hotels – Search, Maps, Hotel Finder, and Google+.

#GoogleTravel  
#GoogleHotelFinder  
Increase your bookings with Hotel Ads. Hotel Ads drive traffic and bookings to your site by putting your ad front and center when travelers are ready to book. Get Started. Display your available rates. Add prices to your hotel listings. Work with one of our authorized integration partners or ...
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Brad Brewer
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Paid Hotel Distribution  - 
 
"57% of leisure and business travelers claim they always start their travel booking process with search," read more at http://goo.gl/MdDA3Z
 
Google is a prime hot-spot to search for hotels, and now they're making it easier for consumers and hotel marketers to book online with hotel ads, virtual tours, and new photo features.
Google is a prime hot-spot to search for hotels, and now they're making it easier for consumers and hotel marketers to book online with hotel ads, virtual tours, and new photo features.
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“Compared to other search formats, Google Hotel Ads has delivered a 45% higher conversion rate. It reaches a massive audience and the distribution cost has been good,” said Dustin Bomar, vice president, Digital Acquisition, +Hilton Worldwide.

+Google Travel 
+Hilton Hotels & Resorts 
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Brad Brewer

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Announcing Google+ Google Sign-In for Websites
"Get people into your apps quickly and securely, using a registration system they already use and trust—their Google account" 

+Gerwin Sturm investigates the new Identity functionalities that are apparently meant to take over from Google+ Sign-In:
http://goo.gl/SnbNVk

Google docs: https://developers.google.com/identity/sign-in/
Google+ docs: https://developers.google.com/+/web/

ht +Gerwin Sturm 
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Hotels rates appearing in Google Knowledge Graph for city searches
 
Hotels added to Google Knowledge Graph
A new option to see hotel average rates by rating, or select view hotels to trigger a [city + state + hotels] Google Search query.

I'm very surprised I wasn't led to #GoogleHotelFinder; maybe a feature coming soon...do you see this in Google when you search for a city?  

+Google Travel 
#travel   #googletravel   #googleknowledgegraph  
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Hotels added to Google Knowledge Graph
A new option to see hotel average rates by rating, or select view hotels to trigger a [city + state + hotels] Google Search query.

I'm very surprised I wasn't led to #GoogleHotelFinder; maybe a feature coming soon...do you see this in Google when you search for a city?  

+Google Travel 
#travel   #googletravel   #googleknowledgegraph  
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With Facebook Marketing API you can programmatically access Facebook's advertising platform from your own advertising tools. http://goo.gl/BuODOF
 
Facebook Quietly Launches Ads API for ALL Developers
Some amazing things have been announced at Facebook's annual developer conference, F8, going on yesterday and today in San Francisco. From new apps for Facebook Messenger, to a platform for Internet of Things, to one of the most amazing explanations of the ...
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Brad Brewer

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Google Now Card for Nearby Photos from Friends

According to Google at SXSW, the Google Now open-API will support cards from any app; don't let Airbnb and TripAdvisor have all the fun, apply for your Google Now Card today: https://www.google.com/landing/now/#cards/hotels
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+Barry Schwartz I just found this article by +Android Police from 3/21. It seems Nearby photos from Friends was part of a larger Google Now update for travel:

"Now instead of individual cards for flight, destination, et cetera, some users are seeing a combined card: "Your trip to [destination]." Expand it and you'll see a grouped collection of relevant information from Google Search, Gmail, and Google Calendar, including flights, personal agendas, weather, attractions, and even a currency converter."

http://www.androidpolice.com/2015/03/21/some-users-are-seeing-calendar-agenda-cards-and-combined-travel-cards-in-google-now/
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Brad Brewer
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Discussion  - 
 
Digital is the primary source of travel inspiration:
"65% of leisure travelers are inspired by online sources,
most notably through social/video sites and search, while 42% of travelers are inspired to travel by
YouTube content." +Google Travel 

Download the full pdf at http://goo.gl/G1wlP5
Travelers are doing more online research across screens not only to plan travel but also to inspire the trips they'll take. This study examines the role of the internet, mobile devices and online video in traveler behavior and decisions.
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Brad Brewer
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Mobile Marketing  - 
 
Does your hotel have an App? App Indexing offers an easy way to capture Search traffic from your installed user base: 
https://developers.google.com/app-indexing/
 
Are you interested in ways to grow your user base and keep them engaged? Google Search for Developers is a free platform to help increase user engagement. Partners like Yelp, Foursquare, Scribd, TED, Flipboard, Etsy, The Guardian, and YP are already seeing success. Read more in their case studies here: https://g.co/AppIndexingStudies.

#appindexing  
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Peachy App now ranks on page 1 for most competitive keyword queries from App Indexing for Google Search

App Indexing for Google Search has allowed +Peachy Airport Parking to get more users and keep them engaged—App Indexing, Voice Actions, and Structured Data!

App Indexing lets Google index apps just like websites. Deep links to your Android app appear in Google Search results, letting users get to your native mobile experience quickly, landing exactly on the right content within your app.

Atlanta Airport Parking App: 
https://play.google.com/store/apps/details?id=com.bdm.peachyapp
https://itunes.apple.com/us/app/peachy-app/id915955230
#AppIndexing  
+Jarek Wilkiewicz 
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+Brad Brewer congrats! Wrt future product announcements, I'll decline to comment if that's OK :) 
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Have him in circles
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Glass Almanac's profile photo
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K West Hotel & Spa's profile photo
Hotelgo24.com's profile photo
Garett Kofahl's profile photo
Milestone Internet Marketing, Inc.'s profile photo
Huy Nguyen Cong's profile photo
Hayat Nawab's profile photo
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San Jose, CA
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Louisville, KY - Denver, CO - Austin, TX - St. Louis, MO
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Semantic Web and Search Engine Optimization
Introduction

Brad Brewer specializes in semantic web and search engine optimization, and e-commerce strategies for the hospitality industry. Brewer works closely with Brands, management companies, and tourism associations to develop complete Internet marketing solutions. Brewer has held sales management positions for other leading hotel Internet marketing firms and property management software companies. He holds a Bachelor of Arts degree from Saint Edward’s University of Austin, Texas.

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JSON-LD API for Travel
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Search Engine Marketing
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Semantic Web, SEO/SEM, Paid Advertising, Email Marketing
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  • Brewer Digital Marketing
    Founder, CEO, present
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