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Brad Brewer
Works at Brewer Digital Marketing
Attended St. Edward's University
Lives in San Jose, CA
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Brad Brewer
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Discussion  - 
 
Markup your hotel rooms now with offers! 
 
Google Structured Data Testing Tool now validates Multi-Typed Entities!
Use Multi-Typed Entities (MTE) to enable an offer to be described for http://Schema.org/HotelRoom

See MTEs on the Wyndham Clearwater Beach Resort https://goo.gl/Tsfp3O

Congrats, +Dan Brickley and Team!

Now, +Jarno van Driel can finally purchase books:
https://productforums.google.com/forum/#!topic/webmasters/ghgTFnbrAsA
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Google My Business API with Insights
"Developers can now use the Google My Business API to request up to 18 months worth of data for each of their business locations and build applications that aggregate and visualize these insights in actionable ways."
Posted by Aditya Tendulkar, Product Manager, Google My Business Today we are introducing business location insights in the Google My Busin...
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When does this take place? I am not seeing it yet, nor am I seeing data for my multi-location businesses
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Brad Brewer

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Google testing new Rates call to action on mobile replacing Save a place icon.

#hotelmarketing #googleupdate #seo #digitalmarketing
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JSON-LD powers Allo, Destinations on Google & Trips
We've confirmed schema.org injection in emails for hotel reservations, flights, restaurants and attractions will appear in new +Google Travel application including Allo, Google Trips, and Destinations on Google.
#schema #hotelmarketing #digitalmarketing #travel
Meet your personal Google Assistant. Introducing Allo, a smart messaging app that helps you say and do more. Alongside a robust messaging app, Allo brings you the Google Assistant: your personal
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Surprisingly, deep inside Google Trips, there is an algorithm that was invented 280 years ago. Fun read from +Research at Google.
#hotelmarketing #seo #local #localSEO

https://research.googleblog.com/2016/09/the-280-year-old-algorithm-inside.html
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Great article-thanks!!
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Brad Brewer

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Destinations on Google now on Desktop VIVA FREEBASE!
Google is pulling from the former Freebase MIDs to populate geo-location, and make Web Results a thing of the past; this wormhole keeps users in Google Flights, Google Hotels, and Google Itineraries.
https://www.google.com/destination?&dest_mid=/m/02cl1
https://www.google.com/destination/map?&dest_mid=/m/02cl1
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Brad Brewer's profile photoAaron Bradley's profile photoThad Guidry's profile photo
4 comments
 
A lot of the destinations will be mids from Freebase. Only a very very small percentage of locations have a KG ID /g instead of a mid /m. And most of those with the KG ID /g will be locations outside the USA. Some of this is also due to the fact that the Primary Sources Tool in Wikidata is getting a bit more love and use in Wikidata, and so the Freebase IDs (mids) are getting correctly asserted. KG then gets additional info that they are 'sameas' and a few more +1 flags in its graph that say 'inspected and verified by humans, not machines' :)
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Brad Brewer

schema.org  - 
 
Google Structured Data Testing Tool now validates Multi-Typed Entities!
Use Multi-Typed Entities (MTE) to enable an offer to be described for http://Schema.org/HotelRoom

See MTEs on the Wyndham Clearwater Beach Resort https://goo.gl/Tsfp3O

Congrats, +Dan Brickley and Team!

Now, +Jarno van Driel can finally purchase books:
https://productforums.google.com/forum/#!topic/webmasters/ghgTFnbrAsA
4
1
Jarno van Driel's profile photoBrad Brewer's profile photoEvgeniy Orlov's profile photoDan Brickley's profile photo
4 comments
 
Try

{
"@context": "http://schema.org/",
"@type": [ "Product", "Book" ],
"name": "A product-book.",
"isbn": "1234",
"gtin14": "6789"
}

You should see that we have now stopped complaining about book-oriented properties (isbn) on a Product and vice-versa (gtins on books). This is indeed good news! The additional types are not currently displayed, which I agree is not ideal, but you should find that the data is - as before - passed along just fine.
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Google changes hotel Ads section from Book a room to Check availability

+KAYAK recently published that "when a would-be customer sees the term “Book,” it indicated a degree of commitment for which the customer might not be ready." At +Brewer Digital Marketing we see on average a 15% lift in clicks when using "Check rates" compared to "Book." Read the full story from Kayak at Fortune: http://fortune.com/2016/09/15/kayak-travel-swat-team/

#digitalmarketing #hotelSEO #hotelinternetmarketing 
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Forget Google Trips, Allo is the new travel companion and personal assistant everyone will be lining up for. I can't put it down, congrats +Google Travel​ and +Google​! #hotelmarketing #googletravel
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Indulge in a world-class experience at the Wyndham Clearwater Beach Resort, the perfect escape for your next leisure vacation, wedding retreat or group outing. Enjoy spacious, generously appointed rooms, with incredible views of the Marina and the Gulf of Mexico.
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Google testing new Book a Room date search on mobile. #hotelmarketing #seo 
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Brad's Collections
Work
Occupation
Search Engine Marketing
Skills
Semantic Web, SEO/SEM, Paid Advertising, Email Marketing
Employment
  • Brewer Digital Marketing
    Founder, CEO, present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
San Jose, CA
Previously
Louisville, KY - Denver, CO - Austin, TX - St. Louis, MO
Contact Information
Work
Phone
303-406-1053
Email
Fax
+1 800-645-4419
Address
San Jose
Story
Tagline
Semantic Web and Search Engine Optimization
Introduction

Brad Brewer specializes in semantic web and search engine optimization, and e-commerce strategies for the hospitality industry. Brewer works closely with Brands, management companies, and tourism associations to develop complete Internet marketing solutions. Brewer has held sales management positions for other leading hotel Internet marketing firms and property management software companies. He holds a Bachelor of Arts degree from Saint Edward’s University of Austin, Texas.

Bragging rights
JSON-LD API for Travel
Education
  • St. Edward's University
    2003
Basic Information
Gender
Male