Have you heard of Google Hotel Ads Center? How about Expedia+ or Booking.Now? Since 2013, both #Expedia and #Priceline have shelled out over $7.6 billion to offer a personalized mobile experience marrying big data.
With Europe getting more organized in its fight to end rate-parity, has quietly integrated hotel inventory from major brands to promote personalized Limited Offers to signed-in Google users.
The new rules allow , , , #Google or any other signed-in audience best available rates and in my opinion I believe the customer is in trouble.
#hotelfinder #mobile #mobileapps #room77