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Brad Bauer
Lives in Chicago, IL
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Brad Bauer

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Upgrade your URLs before July 1st, 2015
As a reminder, all advertisers will need to use Upgraded URLs: http://goo.gl/NZv2W1 in place of destination URLs starting on July 1, 2015. If you do not use tracking parameters in your destination URLs: https://goo.gl/ThiKKI or only use auto-tagging: https://goo.gl/TnGiFs, you can wait for the auto-upgrade: https://goo.gl/vyO5QI starting on July 1st.

For tips to help you take advantage of the benefits of Upgraded URLs, and stories from advertisers who are succeeding with the new and improved URL system, check out our blog: http://goo.gl/0PbYhO
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Hmm. Thought provoking
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New research shows how U.S. digital Hispanics turn to the web on their path to purchase: https://goo.gl/0pxYJI
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Attribution. Attribution. Attribution!
 
#MicroMoments are shaping the future of marketing. Here's everything you need to know: https://goo.gl/O2a1Ww
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Google I/O 2015 is upon us. Here's what you should expect to see announced today.
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Interesting
 
We’re pleased to announce the first ever workshops for AdWords scripts. The workshops will be held at the following locations:

New York: 29 June 2015
San Francisco: 10 July 2015

This round of workshops will cater to both beginners and advanced scripters. We'll be hosting code labs where you will build your own scripts from scratch, with the help from the Scripts team. Bring your laptop and an idea to get it scripted!

Whether you’re an advertiser who wants to learn about how scripts can automate your account management tasks, a developer who wants to polish your scripting skills, or a scripts enthusiast who wants to meet fellow scripts experts, you can find it all in these workshops.

Visit our website to check out the full agenda and sign up: http://goo.gl/14QFu7
AdWords Scripts workshops info & registration
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Brad Bauer

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Check out this video on YouTube:
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If you aren't using JSON or have no idea what I'm even talking about, read.
 
This post is an excellent guide to using JSON-LD for local business schema markup. There's a link to a handy spreadsheet listing all the schema types inside the post. Loved that Easter Egg.
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Death knell? 
 
Sad but true Plussers.
Google is removing Google Plus from some of the most prominent parts of its branding, in yet another sign that the social network is gradually disappearing.
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Introducing ad group details reports 

Last month, we announced campaign details reports - a faster, easier way to see which features and settings are enabled in each of your campaigns. Today, we’re rolling out ad group details reports to help you find more granular information about the features and settings enabled in each of your ad groups. 

Now, you can easily see details like how many sitelinks are active or disapproved or whether you have mobile bid adjustments enabled within your ad group details reports. You can also sort, filter and add additional performance columns to these new reports to help you focus on the ad group details and metrics that matter most to you. 

To get started, you can view and download the new ad group details reports under the ‘Dimensions’ tab. If you’re a My Client Center user, you can access these reports under ‘Client reporting.’ Check out our Help Center to learn more: https://goo.gl/qb9fzZ.
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A new leak of the Trade in Services Agreement (TISA), yet another secretive trade treaty, reveals plans for new Internet laws including a ban on mandates for free and open source software, constraints on local hosting mandates for personal data, and a requirement to bring in anti-spam laws that most countries have found ineffective.
A February 2015 draft of the secret Trade In Services Agreement (TISA) was leaked again last week, revealing a more extensive and more recent text than that of portions from an April 2014 leak that we covered last year.
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Brad Bauer

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My first instinct is to dismiss Krugman as largely a political and social activist first and a economic expert a distant last. My second instinct is to remind myself of the first. I don't have a problem with looking at hype and the rise of technology in critical terms. It's healthy to do so. But to suggest this isn't sustainable or is some kind of dangerous thing is to, in his own heady way, essentially lament the future. Apple has done incredibly well despite  an economic disaster for the past decade. A disaster that Krugman's own philosophy helped create. If you want to dismiss hype, dismiss the hype that Krugman's ideas are ingenious.
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Have him in circles
124 people
Jill Kocher Brown's profile photo
Davinia Selby's profile photo
Karin Straehl's profile photo
Dinny Selby's profile photo
Katie Smith's profile photo
reduan cox's profile photo
Lou Friedmann's profile photo
Vicki Scarpato's profile photo
Neil Mahoney's profile photo
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Chicago, IL
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Milwaukee, WI - Dallas - Phoenix - Paris, France
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Just a white boy from the suburbs.
Introduction
With nearly 15 years experience in the interactive space (strategy, technology, creative / brand, marketing analytics for the web), search marketing (SEO / SEM / Social / Digita Media), and program management, Brad is highly experienced within the interactive space. 

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Search Marketing, Digital Media and eCommerce Professional
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Myriad. The mind boggles.
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