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We're all entrepreneurs now — in The Creative Age
Justine Musk, one of my favorite bloggers, explains:
A startup isn’t a company so much as a loose organization in search of a business model that will make it a company. It has to figure out what it does best (as opposed to what it thinks it does best), how it can solve a problem or fulfill a need in the real world (and not just in theory); it has to stay open and flexible and quick on its feet, absorbing what doesn’t work and leaning into what does. It starts out with Plan A, comes into new information (the kind that less-entrepreneurial types might perceive as ‘mistakes’ or ‘failures’), and pivots to Plan B. Or Plan M or Q or Z. It observes, tests itself against the world, learns, tests itself some more, learns more, and through a series of calculated risks — small experiments and little bets — moves toward that sweetspot where what it is and what it does intersects with what the world needs. And everyone is better off.

Successfully navigating a world of constant change, where things are one way one moment and another way the next, is a deeply creative act.

After all, the only way to stay ahead of the future is to invent it.
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