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The year 1959. The message: "It isn't BOURBON in the bottle...unless it says so on the label." Brought to you by the Bourbon Institute. Now merged with a few other "institutes" to form DISCUS the Institute is responsible for putting out a series of ads like this promoting Bourbon. I'm glad that Bourbon has it's own momentum theses days but I wish there were more of these ads out today. Even if just for my own personal amusement.

So double-check your labels before drinking this weekend. I'd just to like suggest that perhaps you should do it before your glass is poured unlike the gentleman in this ad.
It isn't BOURBON in the bottle...unless it says so on the label. Class ad from The Bourbon Institute.
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