The year 1959. The message: "It isn't BOURBON in the bottle...unless it says so on the label." Brought to you by the Bourbon Institute. Now merged with a few other "institutes" to form DISCUS the Institute is responsible for putting out a series of ads like this promoting Bourbon. I'm glad that Bourbon has it's own momentum theses days but I wish there were more of these ads out today. Even if just for my own personal amusement.

So double-check your labels before drinking this weekend. I'd just to like suggest that perhaps you should do it before your glass is poured unlike the gentleman in this ad.
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