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Boss Digital - Web Design & Online Marketing Agency
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Google is introducing a new solution for AdWords Dynamic Search Ads (DSAs) called Page Feeds; which will give more control to advertisers to designate exactly which landing page URLs to associate to DSA ad campaigns. Page feeds consist of two areas - Page URL and Custom Labels. Read more about the benefits here: http://ow.ly/RcWE30byrVD
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Facebook's latest algorithm update now rewards posts that get more reactions other than Likes with higher visibilty in news feeds. The Love, Wow, Haha, Sad or Angry reactions compared to the standard Likes creates a deeper level of engagement. React to this post if you find it interesting! Find out more here: https://goo.gl/fRQoht
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With Facebook Groups inside the Facebook network now boasting more than 1 billion monthly active users, Facebook are now testing delivering ads to members in groups. By sharing the same topics and interests, Pacebook groups provide big targeting opportunities for advertisers, do you think it makes sense for the social network to explore this route? https://techcrunch.com/2016/10/10/facebook-group-ads/
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Find out the latest online http://ow.ly/7FRF300RTTD advertising trends happening in 2016 and what paid media strategies and tactics your business needs to be be carrying out this year. Read more
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Have you ever try to search [Apple emoji] or [Pizza emoji] or other emoji characters in Google? Last week, Google has launched emoji search, allowing users to use emoji in Google searches just like using words. With emoji search, you can search an emoji in and a wealth of results will show up: including a definition of the symbol, relevant images, and other related links. Read more: http://ow.ly/Zuwx300yKhU
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Google has made a significant change to its search results pages by extending the length of titles and descriptions. Title tags have been increased from 50–60 to 70–71 characters and descriptions have also increased by about 16-20 characters per line. If you haven’t given your Website Meta Data some love recently, it might be a good time for you to review now. Read more here: http://ow.ly/EmT53009XLp
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74% of computer users perform searches for local products and services and 87% of people who search for a local business will call or go to that type of local business within 24 hours. Do you know how does Google determine the rank of local business? http://ow.ly/4nupqD
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Social media networks are pushing for more paid advertisers. The latest convert is Instagram, who recently announced its intention to trial an algorithm feed on their platform. What does this mean for marketers? Find out what impact this will make http://goo.gl/EQUBp7
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Google is now issuing a warning to website owners if their site is not mobile-friendly. The warnings show directly in the mobile search results to the owner of the site. It is clear that Google wants your site to have mobile-friendly web design, so users can have a better search experience. Is your website mobile-friendly? Read more: http://ow.ly/4mQ9V1 .
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With over 1.6 million Apps in Google Play and a further 1.5 million in the App store, getting your app discovered is one of the biggest issues facing App publishers today. We'd like to share with you some insights on how to optimise Apps in order to increase visibility and attract more users. http://ow.ly/10nU1c
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