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BookingDirection
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Hotelier, Get More DIrect Bookings
Hotelier, Get More DIrect Bookings

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Webinar this week: Save the Date: Wednesday, July 8th, 2015 "HOTELIER, GET A 41% BOOST IN DIRECT BOOKINGS ON YOUR WEBSITE" BookingDirection, provides online shoppers the price transparency they need to support their buying process, right on the hotel website, where buying decisions are being made, showing online shoppers the Hotel’s price, side-by-side with the OTAs prices. http://ow.ly/OYWck
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Webinar next week: Save the Date: Wednesday, July 8th, 2015 "HOTELIER, GET A 41% BOOST IN DIRECT BOOKINGS ON YOUR WEBSITE" BookingDirection, provides online shoppers the price transparency they need to support their buying process, right on the hotel website, where buying decisions are being made, showing online shoppers the Hotel’s price, side-by-side with the OTAs prices. http://ow.ly/OYWck
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Lesson: Add copy to your hotel website design and booking engine that incites FOMO and stresses immediacy:  Limited time only Exclusive offer, ends soon Available to the first 20 guests While room availability lasts

Hoteliers Increase Direct Bookings with BookingDirection.com #DirectBookings #OTAs #RateParity #HotelRevenue #Booking #Expedia

http://ow.ly/OWcTz http://ow.ly/OWdnx
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Webinar next week: Save the Date: Wednesday, July 8th, 2015 "HOTELIER, GET A 41% BOOST IN DIRECT BOOKINGS ON YOUR WEBSITE" BookingDirection, provides online shoppers the price transparency they need to support their buying process, right on the hotel website, where buying decisions are being made, showing online shoppers the Hotel’s price, side-by-side with the OTAs prices. http://ow.ly/OYWck
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Hotels are handcuffed by rate parity clauses and restricted from offering the best deals to customers on their own hotel websites. Fees for using OTAs are significant – sometimes over 20% of the whole room fee per night and that’s why we believe that where hotels can attract direct bookings to their own websites, they shouldn’t be restricted from doing so.

Hoteliers Increase Direct Bookings with BookingDirection.com #DirectBookings #OTAs #RateParity #HotelRevenue #Booking #Expedia

http://ow.ly/OVGpa http://ow.ly/OVGw4
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Meanwhile, in travel e-commerce aggregators have taken millions of customers from direct bookings with hotels and airlines already struggling with a decade of decline in business travel amid the economic and structural challenges.

Hoteliers Increase Direct Bookings with BookingDirection.com #DirectBookings #OTAs #RateParity #HotelRevenue #Booking #Expedia

http://ow.ly/OVFaN http://ow.ly/OVFq8
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On Thursday, the French National Assembly moved to cancel rate parity clauses in contracts between hotels and online travel agencies (OTAs). Violators will be fined up to Euro 150,000.

Booking.com and other hotel reservation platforms may challenge the law via the Constitutional Council. Otherwise hoteliers will soon be able to display on their online and offline channels lower rates than they offer to online booking channels.

Hoteliers Increase Direct Bookings with BookingDirection.com #DirectBookings #OTAs #RateParity #HotelRevenue #Booking #Expedia


http://ow.ly/OCYqI http://ow.ly/OCYTg
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It’s no wonder, then, that global travel companies – international hotel chains in particular – are rolling out the red carpet to attract these enthusiastic, big spenders. Large hotel chains – both in and outside of China – are scrambling to lure China’s burgeoning class of business and leisure travelers.

Hoteliers Increase Direct Bookings with BookingDirection.com #DirectBookings #OTAs #RateParity #HotelRevenue #Booking #Expedia #Ctrip

http://ow.ly/OArfm http://www.bookingdirection.com/
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Your online channel’s playing field: Websites play a major role in your hotel’s online channel Online shoppers visit the website when they research for their vacation or business trip, from checking out photos and info about your rooms, amenities, pools, spa, gym to checking out your menus etc. A well designed and operating website is key in acquiring new online customers. direct bookings are your touchdowns Direct bookings are your touchdowns: At the end of the process you have direct bookings. An effective website, successfully meeting online shoppers’ needs and wants, is rewarded with direct bookings.

http://ow.ly/OtRBz
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Hotel operators should be prepared to adopt a test-and-learn approach to implementing new ancillary propositions because there are several implications. They will need technology systems to support ancillary products in areas such as reservations, property management and consumer-facing retail channels, as well as better data management and insight capabilities.

Hoteliers Increase Direct Bookings with BookingDirection.com #DirectBookings #OTAs #RateParity #HotelRevenue #Booking #Expedia

http://ow.ly/ObcOr http://ow.ly/Obd06
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