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Don’t Lose Direct Bookings Due to these 4 Web Hosting Failures
Have a plan to monitor website uptime, responsiveness, and compatibility and resolve IT issues before you lose travel bookings. Here is your starter guide to tourism website monitoring, hosting optimization, travel mobile web compatibility, and email communication reliability.
‪#‎hotelmarketing‬ ‪#‎tourmarketing‬ ‪#‎travelmarketing‬ ‪#‎travelIT‬
How many bookings are you losing when your hotel, tour, or travel website is down? The more critical question to ask is how often is your website down? You probably have no idea. If you don’t proactively monitor and respond to site failings globally and across devices, it is surely costing travel bookings. This includes travelers …
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10 Tricks to Get More "Book Now" Clicks on your Hotel, Tour, or Travel Website
Read my top 10 list of ways to optimize your booking button to encourage more direct bookings. Is your book now button turning off people - try these quick fixes.
#hotelmarketing #travelmarketing #tourmarketing
Do you manage a travel and tourism business and want to get more visitors to click the “Book Now” button on your site? That is sole purpose of the BookingCounts blog, so I encourage you to browse recent articles from the menu above and subscribe to the exclusive Get More Bookings™ newsletter. To get excited …
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10 Simple Enhancements to make to your Book Now Button
Give visitors to your hotel, tour, or vacation website more visual cues to click Book Now. Learn how to make your "Book Now" button irresistible! #hotelmarketing #tourmarketing #travelmarketing #hotelwebsites #bookingoptimization
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Travel Booking Cancellation Policy Optimization How-To
To prevent losing bookings for your hotel, B&B, guest house, or even tour company, make your cancellation policy 
1. accessible (can it be found?), 
2. trustworthy (as trustworthy as via an OTA?), and 
3. unambiguous (do you make travelers think too much?) 

Learn about typical reservation cancellation policies and the 3 ways they and your hotel website design might be harming your booking conversion rate. This lesson is exclusive to BookingCounts.com so read, comment, and share. 
#bookingoptimization #hotelmarketing #hotelwebdesign 
Here are typical booking cancellation policies at independent hotels and B&Bs. To prevent losing traveler bookings, make your cancellation policy accessible, trustworthy, and unambiguous. Here's how and why.
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There are so many quick and easy ways to tweak your website to encourage people to book now and later. Until now there was no training program which helped small and independent tourism businesses increase their booking conversion rate. Now there is! 

By applying the principles of Book Now Optimization, you can better compete with the top hotel, tour, and travel brands. 

How to Sign Up for Book Now Optimization Training - 10 Week Training Course (FREE) so you get 101 Ways to Get More Direct Bookings.
#hotelmarketing #tourmarketing #travelmarketing #bookingoptimization #bookingconversion 
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Domain Names for Hotels, Tour Operators, Travel Biz
What’s the TLD for your travel website? Your choice of top-level domain for your travel business raises a lot of questions related to SEO, click-through rate, and booking conversion optimization. Should you register .COM, .COUNTRY-CODE, .TRAVEL, .SOMETHING-ELSE?

Learn the best practices for registering, hosting, and redirecting travel traffic to your website to get more clicks and more bookings. 
What's the domain name for your hotel, tour, travel agency, or attraction? Your .com, country-code, .travel top-level domain raises SEO, CTR, and booking conversion questions. Which should you register and host plus variations and alternate spellings of your tourism brand name? Learn more about domain name optimization for the travel industry.
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Great read from WIT (Web in Travel published by Northstar Travel Group) including advice on hotel guest loyalty. Would it be wonderful if Google searches for hotels in your city returned emails containing past bookings as a reminder to book the same property again. #HotelMarketing   #HotelLoyalty  
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How to Optimize your Hotel and Tour Photos to rank in Google Image Search (just like you do with "regular" Google text search results page). 

Learn why optimizing your images (I call it Travel Image SEO) results in more traffic to your tourism website and more booking opportunities. 

Read the multiple ways in which you can tag your photos and enhance them to attract travel consumers who search for vacation ideas and inspiration via image search.
#hotelmarketing #hotelSEO #imageSEO #travelSEO #tourmarketing #tourSEO #ImageSearch
Do photos of your hotel or tours generate love-at-first-sight bookings? Image search engine optimization is how you get found by travelers who search for hotels, vacation packages, and adventure tours using Google Image Search (or Bing Images Search if you prefer). Optimizing for image search is one more way to increase traffic and bookings by getting your travel …
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Take the Book Now Button Security Test
Are you losing bookings due to security failings on your hotel, tour, or tourist attraction, or travel agency website? Follow these 5 steps to test, check, and fix your site to convert more bookings. This post covers HTTPS encryption, booking engines embedded in a frame, SSL certificate compatibility, secure browser warnings, and mobile security concerns. #bookingsecurity #booknowsecurity #hotelIT 
How do you know if your booking web security is broken, out of date, appears unencrypted, or displays scary warnings messages? The only answer is to test, configure, and test again. This post is for hotels, tour operators, tourist attractions, and travel agents who accept bookings online. Don’t lose bookings due to a problem with …
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Christmas and New Year's Holiday Season Tourism Marketing
Get more booking this holiday season. Our guide to the best resources to plan your end of the year hotel, tour, and travel online marketing campaigns.

Are you using email marketing to promote December happenings, posting hotel and tour packages on social media, or sending out holiday postcards to past guests?
  #holidaymarketing   #hotelmarketing   #travelmarketing   #holidaybookings   
Are you looking to get more hotel and tourist bookings for the Christmas and the New Year period? View these picks of the best holiday online marketing guides.
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Must read about how the OTAs are in control of the online booking and hotel conversion optimization game. Can an independent hotel or boutique hotelier or B&B owner compete and win? Optimizing for direct bookings is still your #1 goal, but do you want to risk your room inventory not being listed on Expedia and Booking.com sites? #hotelmarketing  
Industry consolidation. Online travel agencies playing games with discounting. And a proliferation of dodgy booking sites masquerading as official hotel we
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10 Email Etiquette Rules for Hoteliers and Tour Operators to Get More Bookings
When an email from a potential hotel or tour guest arrives, do you and your staff respond promptly or do you sometimes let emails slip? Do you occasionally get sloppy with your emailed response and as a result miss out on a booking opportunity?

Tourism businesses, like all businesses that acquire customers online, need to follow the rules of email etiquette to convert prospects to leads and leads to customers. This post is here to help you be reminded of the most common rules of email etiquette as it applies to hotels and tour operators.
#Hoteliers #TourOperators #ConversionOptimization #Booking
When email from a potential hotel or tour guest arrives, do you respond perfectly every time or do the rules of email etiquette sometimes fall apart? You're busy running your tourism business, so it is no surprise that bookings are occasionally lost when your booking inquiry responses fail to live up to expectations. Here are the 10 rules to follow to help you improve your booking conversion rate by email.
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Get More Visitors to Book Now (and Later)
Introduction
Do you run a travel and tourism business and want to increase direct bookings? BookingCounts is the online destination to learn about best practices for booking conversion optimization.  Here is how to get more visitors to click the "Book Now" button.
  1. Showcase your online and social media reputation
  2. Promote trust in your travel and holiday products and services
  3. Make every traveler feel safe and secure to book now
The focus is on self-improvement ways to optimize your travel website to meet the needs of people planning trips online.  BookingCounts is unique in our approach by specializing in helping small and independent hotels, B&Bs, Inns, tour operators, vacation activities, and online travel agencies.

For your visitors that are not ready to book now, learn how to capture and remarket with Book Later Button technology.  We invented the concept of capturing leads on travel websites so you can target them with email reminders to return and book direct later.   

Travel Email Remarketing with the Book Later Button is for: 
  • Tour companies, especially local tours operators and specialty guides
  • Hotels, Inns, B&Bs and all types of lodging and places to stay
  • Attractions such as musuems, sports and recreational activies, historic places, and cultural performances
  • Events, festivals, and special programs that happen once or multiple times a year
  • Entertainment and food and drink destinations such as restaurants, music and theater venues, and clubs

Add BookingCounts to your Google+ Circles and follow us on Twitter.  Visit us on the Web to subscribe to our Get More Bookings email newsletter and find out how to implement travel email remarketing with forms and landing pages now or later.

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