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Get More Visitors to Book Now (and Later)
Get More Visitors to Book Now (and Later)

BookingCounts's posts

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Don’t Lose Direct Bookings Due to these 4 Web Hosting Failures
Have a plan to monitor website uptime, responsiveness, and compatibility and resolve IT issues before you lose travel bookings. Here is your starter guide to tourism website monitoring, hosting optimization, travel mobile web compatibility, and email communication reliability.
‪#‎hotelmarketing‬ ‪#‎tourmarketing‬ ‪#‎travelmarketing‬ ‪#‎travelIT‬

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Great read from WIT (Web in Travel published by Northstar Travel Group) including advice on hotel guest loyalty. Would it be wonderful if Google searches for hotels in your city returned emails containing past bookings as a reminder to book the same property again. #HotelMarketing   #HotelLoyalty  

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10 Tricks to Get More "Book Now" Clicks on your Hotel, Tour, or Travel Website
Read my top 10 list of ways to optimize your booking button to encourage more direct bookings. Is your book now button turning off people - try these quick fixes.
#hotelmarketing #travelmarketing #tourmarketing

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How to Optimize your Hotel and Tour Photos to rank in Google Image Search (just like you do with "regular" Google text search results page). 

Learn why optimizing your images (I call it Travel Image SEO) results in more traffic to your tourism website and more booking opportunities. 

Read the multiple ways in which you can tag your photos and enhance them to attract travel consumers who search for vacation ideas and inspiration via image search.
#hotelmarketing #hotelSEO #imageSEO #travelSEO #tourmarketing #tourSEO #ImageSearch

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10 Simple Enhancements to make to your Book Now Button
Give visitors to your hotel, tour, or vacation website more visual cues to click Book Now. Learn how to make your "Book Now" button irresistible! #hotelmarketing #tourmarketing #travelmarketing #hotelwebsites #bookingoptimization

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Take the Book Now Button Security Test
Are you losing bookings due to security failings on your hotel, tour, or tourist attraction, or travel agency website? Follow these 5 steps to test, check, and fix your site to convert more bookings. This post covers HTTPS encryption, booking engines embedded in a frame, SSL certificate compatibility, secure browser warnings, and mobile security concerns. #bookingsecurity #booknowsecurity #hotelIT 

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Travel Booking Cancellation Policy Optimization How-To
To prevent losing bookings for your hotel, B&B, guest house, or even tour company, make your cancellation policy 
1. accessible (can it be found?), 
2. trustworthy (as trustworthy as via an OTA?), and 
3. unambiguous (do you make travelers think too much?) 

Learn about typical reservation cancellation policies and the 3 ways they and your hotel website design might be harming your booking conversion rate. This lesson is exclusive to so read, comment, and share. 
#bookingoptimization #hotelmarketing #hotelwebdesign 

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Christmas and New Year's Holiday Season Tourism Marketing
Get more booking this holiday season. Our guide to the best resources to plan your end of the year hotel, tour, and travel online marketing campaigns.

Are you using email marketing to promote December happenings, posting hotel and tour packages on social media, or sending out holiday postcards to past guests?
  #holidaymarketing   #hotelmarketing   #travelmarketing   #holidaybookings   

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There are so many quick and easy ways to tweak your website to encourage people to book now and later. Until now there was no training program which helped small and independent tourism businesses increase their booking conversion rate. Now there is! 

By applying the principles of Book Now Optimization, you can better compete with the top hotel, tour, and travel brands. 

How to Sign Up for Book Now Optimization Training - 10 Week Training Course (FREE) so you get 101 Ways to Get More Direct Bookings.
#hotelmarketing #tourmarketing #travelmarketing #bookingoptimization #bookingconversion 

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Must read about how the OTAs are in control of the online booking and hotel conversion optimization game. Can an independent hotel or boutique hotelier or B&B owner compete and win? Optimizing for direct bookings is still your #1 goal, but do you want to risk your room inventory not being listed on Expedia and sites? #hotelmarketing  
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