And now for something completely irrelevent.
Here's a thought from Gary with Bonica. We went to the Scuba Show in Long Beach, California last weekend where we opened many more doors with our user-friendly, travel-friendly JVC underwater system. But we also ate.
I was amazed by the alchemy of this seemingly ordinary hamburger joint. They used no special ingredients. Their buns were the ordinary kind. This place had no blue nor Swiss cheese, and definately no fois grois. As far I know, you could only order so-called American cheese. They did not claim that their ground beef was organic, nor Kobe nor Wagu. The iceburg lettuce was exactly that, not romaine, nor butter lettuce nor some kind of spinach originating from Indonesia. As a matter of fact their menu said nothing except what a menu must say.
But, the food was perfect. Everything was fresh. The bun felt warm and mildly crusty with a beautiful toasty color. The lettuce and pickles retained their coolness as they should. The meat was not too salty, nor bland, and moist but not greasy.
How do they do this? All I could see were employees who worked like their jobs mattered. They worked hard, but seemed happy. They, cleaned and they smiled. Integrity certainly adds a good flavor!