1. consider what platform may benefit any post ( not just smaller posts)
2.you cannot afford to say anything online that isn't good, awesome, epic, useful, entertaining, or helpful. Every piece of conversation and content needs to be strategically part of the story you are trying to tell."
We all know this, but here's where bloggers get completely tripped up. Content doesn't just mean blog post. It means ANYTHING you say online. Every platform should tell your story. Every piece of content should be thoughtful, or funny, or helpful, or ...something.
We need to pay attention to all our content, not just our blog posts. And it's important to choose the right platform for the content you are offering.
1. Is it just a quick funny post? Hashtag it and make it a Twitter conversation.
2. Is it a home renovation project? Create a Pinterest board.
3. Is it a 300-400 word post with one photo? Blog it right into Google plus.
4. Is it an in depth tutorial or commentary piece that needs space to flesh out? It goes on the blog.
The Post: http://wp.me/p2OkYE-wb
The Pin: http://ow.ly/vzY8d
A few of my favorites are
10) A majority of social media marketers connect and engage with their peers and competitors, not their prospects.
23) Many social media “professionals” are arrogant and impatient with newbie ignorance or mistakes, instead of helpful.
34) Google Plus is NOT a replacement for Facebook, nor will it “kill” Facebook.
Why are these my favorites? Because I relate to them!
I have never heard of this particular trend by the way and I do agree with that this seems very silly and a waste of time.
Since social media strategy is my line of work, I am very keen on paying attention to how businesses interact and conduct themselves on it. This enables me to see what works and doesn't work (It is amazing what can be learnt by observing).
I use circlescope which is an app that gives me insight into my followers (who is not following me back, accounts that are inactive and so forth). As I use this app, I have noticed a trend that is unfortunately getting worse and I have to wonder what is going on in the minds of some businesses as they conduct their affairs on social media.
Here is the trend:
Follow someone and then a day or two later, unfollow that person. The thinking is that they will amass followers and subsequently establish a strong reputation and brand image. This is bunk.
It is a huge waste of time to spend following and then unfollowing someone. Time is money. That time could be spent building strong networking relationships which ironically is what that business is trying to accomplish.
G+ is a fabulous community of serious business people. Spending time on it just to build a fake group of followers and thinking that this is establishing a brand is the worst thing you could do for your business. You are not going to get $1 dollar of profit from this flawed practice.
If you are not getting any profit from something, why are you doing it?
For the sake of this argument, let's just assume that you pick up one or two customers from this follow/unfollow operation. Would that offset the hours spent sitting in front of a computer mindlessly clicking away on profiles?
What conclusion do you think a savvy business person will draw when they visit your social media sites to see if you are valid an all they find is dumb circle shares, cute animal pictures and epic fail shots?
You will never know about such losses as there is no track of them, but it is real. Most people search online before making a decision to go with a company. If you post nonsense, you are turning untold amounts of people away, all for the sake a few extra followers.
I am sorry to be blunt, but such foolishness is hurting your business. You are loosing money, reputation, and respect.
Think about how you conduct yourself on social media.
Thinking is the first step in establishing a strategy.
Speaking of caves ... 'epic fail'?
I would love to see you thoughts about forums and lol, I would really love to see it shared.
sharing a post via
This post does have some great points about your site being "ugly" and how it can affect you social media efforts
-website loading too slow
-music playing when people come to your site
-the design is garish
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