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Bobby Stark
Works at Parthenon Publishing Inc.
Lives in Nashville, TN
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Bobby Stark

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There are lots of predictions being made about the New Year. From a marketing communications standpoint, I believe it will be the year of the employee.
Rather than a tool or a platform, the focus of marketers in 2015 will be on an audience. It will be the year of the employee.
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Bobby Stark

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Good stuff to guide your writing.
 
3 ways to write shorter — and better. #writingtips  
Getting to the point can be tough. Here are 3 easy ways you can edit yourself to make your writing stronger.
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Bobby Stark

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Everyone in town has a story, but they aren't always told. We launched Unsung Nashville to tell those stories.
Happy 4th!
 
 
Kicking off Unsung #Nashville with the man who's about to light this town up #July4th : David Spencer.

Go behind the scenes with us:
When everyone else is exchanging midnight kisses and screaming, “Happy New Year,” David Spencer is thinking about the Fourth of July. “Those are our two big events,” says the vice president of convention services and special ...
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Bobby Stark

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What great magazines do. Works in other media too.
 
3 Things Great Magazines Do & 10 That We Love http://lnkd.in/biEP49H #magazine
The staff at Parthenon recently got together over lunch to talk magazines. Here are the key things great magazines do and the 10 magazines we love most.
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#Nashville is hot right now, but it's not all sequins & twang (thank goodness).

3 kickass things Matt did last weekend to celebrate his one-year anniversary in Music City: http://lnkd.in/bHmxzGX
There are two strong cultures alive and well in Nashville: old-time country and the progressive arts. Luckily "New Nashville" gives you the best of both.
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Great advice. Not just about penguin either.
 
7 Content Marketing Tips to Recover From Google Penguin

If there's one thing everybody thinks of when they hear about Google penalties, it's link removal. Even though Penguin isn't technically a penalty (it's an algorithm update), it's certainly no exception. Unfortunately, there are so many posts about link removal that it's easy to forget there's much more to recovery than that.

http://bit.ly/1dY0MXx
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Bobby Stark

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Great Nashville gift ideas!
 
Still shopping? Some of our favorite gifts are made in right here in #Nashville :
Christmas shopping is the worst. Luckily these 10 Nashville gifts are the best.
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The women of Magdalene House have taken an old industrial building and created a bustling center of activity, support, community spirit and hope. tiny.cc/-thistle 
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Some good tips on optimizing your content so it will be found.
 
Great content only matters if people can find it.

How to make sure your best stuff gets seen: http://lnkd.in/bBawb46 #seotips  
You've written uniquely valuable content that appeals to your website visitors. Here's how you optimize it so that your audience actually sees it.
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For my fellow social media marketers.
 
Is your #Facebook page reach down? We feel your pain.

3 easy ways to ensure your content is still being seen: http://lnkd.in/bcWVQ8r
Marketers large and small are bemoaning the dramatic decline in the reach of their brands’ posts on Facebook. It’s something you should address, not ignore.
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The Paper app is the best way to experience Facebook on a mobile device.
 
Are you using the Facebook Paper app yet?

Bobby is & he breaks down what it means for marketers in his latest blog. http://ow.ly/tB7Yr #FacebookPaper  
Facebook’s new Paper app is the company’s effort to reinvent itself and deepen engagement with its members. How it will affect the future of Facebook.
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7 not widely known facts about MLK. How many did you know?
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President
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  • Parthenon Publishing Inc.
    President, present
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Introduction
I am president of Parthenon Publishing Inc. Parthenon helps clients engage grow through engaging communications.

Before starting Parthenon Publishing in 2002, I was president and founding partner of Hammock Publishing Inc. Prior to Hammock, I was account supervisor and director of multimedia services at the Buntin Group, a marketing, advertising and media firm.

I received my undergraduate degree from Vanderbilt and my M.B.A. from the Jack C. Massey School at Belmont University. I am also a graduate of the Stanford Professional Publishing course and the Birthing of Giants, an executive leadership program managed by MIT, Inc. magazine and the Entrepreneurs’ Organization. I am a past president of the Nashville chapter of the Entrepreneurs Organization (EO) and a past member of the board of directors of the Middle Tennessee branch of JDRF.

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Currently
Nashville, TN
Previously
Loookout Mtn., TN
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615-627-2212
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102 Woodmont Blvd., Suite 450 Nashville, TN 37205