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Bobby Holland
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Attended University of Georgia
Lives in Athens, Georgia
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Bobby Holland

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Great article and tips! One thing I'd add is in regards to the Schema language. The article mentioned using the /LocalBusiness category in the 'itemscope itemtype' tag; however, Schema provides even more detailed categories for refining the type of local business you are. In the example you shared, perhaps /MusicEvent may be even more targeted, and would help the search engines attribute more authority at the category level - an often overlooked element in determining local search rankings. For example, if I owned a music lesson studio, and knowing this is what my local customers would be searching for in Google specifically, I would do far better by focusing on the singularity of a category versus the generalized and broader scope of "/localbusiness".
Columnist Matthew Barby shares this handy primer on local search engine optimization.
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Here's 3 reasons why your website isn't producing new leads and sales for your business >
I talk with a lot of business owners and managers who are frustrated with their websites.  The biggest cause of frustration is their websites aren't producing new leads and sales.  After all, if you are a business owner or manager with a website, one of your biggest goals is to have your website contribute to your bottom line.  And knowing that majority (if not all) of your customers are online, then your website should be the biggest source of n...
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thaks for helped me a lot :)
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Test your website in Google's mobile friendly test tool on your iPhone
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+VonVictor Rosenchild -- the pleasure is all mine... thank you again
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Here's 3 reasons why you need to be a "mobile first" business >>
Mobile is huge!  And this really understates the magnitude and scale of growth in mobile.  Within every demographic - from 8 year olds to 80 year olds - the shift to mobile is unprecedented.  As such, if you are a business owner or manager, I believe RIGHT NOW is the time to start asking the question "how can I become a mobile first business!".But first, what exactly does being a "mobile first" business really mean?  It starts with a mindset shif...
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What to do if your website is not mobile friendly? >>
As expected, I'm getting quite a few emails from people asking me "what should I do... my website gets a "Not mobile friendly" response when I run it through Google's mobile testing tool?"  If you've been paying attention online over the past couple of weeks, you've heard the buzz around Google's mobile algorithm update that went live today.  The update is designed to favor websites in the search results that are "mobile friendly" - meaning, you ...
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Think Singularity - NOT Competition!
Competition in any market equals shrinking profit margins, defiant competition, and ultimately death to your business.Monopolistic business models enjoy wide open market share, scaling profit margins, and decades of growth.Think Apple, Microsoft, Google, Facebook, Tesla, and even Bitcoin (although the Bitcoin story is still unfolding).Think singularity, not competition.
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Micro Moments - perhaps the #1 reason to make a shift toward a "mobile first" marketing strategy >>
The way consumers research products and services is changing dramatically.  And the biggest driver of change is the mobile phone and what's called micro moments - small moments in time someone pulls out their mobile phone to research products and services, and to explore something they are thinking about that moment.Let me bring it down to the ground level on how these micro moments should be influencing the way we (local and small businesses) mo...
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podcasts are the future!  great episode btw
Do you listen to podcasts? 
It's the fastest growing medium and quick becoming the go to source for life long learners. I was asked to be a guest on The Chalene Show with  +chalene johnson

Take a listen >>

iPhone users the link above will take you right to my interview. You can download the show for free.

#socialmedia   #artofsocia   #podcast  
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How to get more Google reviews right from your website >
As you know, getting reviews from your customers helps to build brand authority, a loyal customer base, and also connect with new prospects and leads for your business.One of the best places to get reviews from customers is Google.  If you are a local business, then Google reviews can help increase the overall rating of your business page, which could result in higher rankings and more exposure to new customers searching for what you offer.Also, ...
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I would actually recommend using Schema's logo property, which takes a more detailed and "higher quality" approach to integrating your logo - here's the markup along with the addition of a keyword rich alt tag and keyword rich image file name for even greater SEO impact:

<div itemscope itemtype="">
<a itemprop="url" href=""><img itemprop="logo" src="" alt="keyword targeted alt tag"/></a>
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Here's 10 things you need to know about Google's mobile algorithm update >>
Since Google launched it's mobile algorithm update today, there's been a lot of conflicting information buzzing around the web as to what types of websites are affected, how will Google determine the impact in rankings, and what exactly is Google looking for in the update.I'd like to take a moment to clarify exactly what's going on with this mobile algorithm update, and hopefully reel in some of the misconceptions that are out there.So let's dive...
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thanks for the +1 - I really appreciate it...
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Athens, Georgia
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Founder of Create. Connect. Covert. I'm also a husband, dad, Christian, and blogger.
Founder of Bipper Media.

Founder of Tablet Crunch.

Founder (and now former owner of) Social Media SEO.
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Recently sold for over $12,000
  • University of Georgia
    Management Information Systems, 2012 - 2013
  • Thomas Edison State College
    Liberal Arts, 1998 - 2003
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March 17
Bobby Holland's +1's are the things they like, agree with, or want to recommend.
Local SEO Strategy - 6 Steps To Top Rankings in Google Local Search Resu...

The following article appeared in LinkedIn as one of Bipper Media’s featured articles and discusses the core strategy we follow regarding lo

Mobile First SEO - Why Mobile Needs To Be A Big Part Of Your Overall SEO...

When it comes to consumers searching for products and services, especially at the local level, mobile is quickly becoming the platform of ch

Here's One Simple Strategy To Effective Local SEO | LinkedIn

I previously wrote about the "3 Indisputable Laws of Local SEO" that walks you though the critical elements to getting your local business r

The 3 Indisputable Laws of Local SEO | LinkedIn

Wondering what it takes to get your local business into the top search results in Google local listings / Google maps listings for your loca

The 1% Rule: How To Dominate Your Market On The Web | LinkedIn

I was just reading about "The 1% Rule" on Wikipedia, and it made me realize just how vast the opportunity is for any small business to domin

What Every Small Business Website Needs To Be Stellar

Want a stellar small business website for your business? Here's a strategy to follow that turns your small business website into a stellar w

3 Reasons Why You Should Start A Podcast For Your Business | LinkedIn

First, let me answer the question that some of you might have already which is "What in the world is a podcast?"A podcast is a distribution

Local SEO Secret Revealed: How To Take Advantage of Google’s Local Searc...

The #1 Local SEO strategy is revealed so you can start creating content that dominates Google search for any city you wish to target.

Stop Chasing Algorithms - How To Truly Rank #1 in Google | LinkedIn

If you are anything like me, you may have on occasion been concerned with Google's latest mood swings with their search algorithm - the thin

How Video Helps You Sell More From Your Small Business Blog

Video can help you sell more from your small business blog because video content is more compelling and more engaging to visitors to your we

The 'Start With 10!' Strategy For Small Business Blogging | LinkedIn

I've been asked a few times to elaborate on the 'Start With 10!' strategy for small business blogging since writing my post called "Here's O

The Mindset Of An Effective Internet Marketer | LinkedIn

I love the default statement in the text editor of a new LinkedIn post.You know, the text that's populated in the post portion whenever you

Video Authorship - What It Is &amp; Why It&#39;s Important For Digital M...

Below is my video presentation on "video authorship"--------------------------------I've been getting some questions about video authorship,

How To Increase Sales From Your Small Business Blog | LinkedIn

If you want to sell more from your small business blog, you have to learn how to lead with "value" first, and then sales will follow.One of

Big Ideas 2014 - 3 Reasons Why Video Authorship Is The Future Of Brand B...

I just wrote wrote a post called "Goodbye Authorship - Hello Video Authorship" where I talked about Google's recent decision to kill the pro

Goodbye Google Authorship - Hello Video Authorship! | LinkedIn

Google announced on Wednesday, June 25th via G+ that they were removing Google authorship profile pictures from the search results.This is g

Did Google Just Nix Google Authorship For Lawyers? Profile Pics Are Gone...

I couldn’t help but notice, as I was checking up on the rankings for several of our law firm clients, that none of the normal faces I’m used

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